{"id":12930,"date":"2022-09-24T15:45:00","date_gmt":"2022-09-24T19:45:00","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=12930"},"modified":"2025-07-31T13:40:43","modified_gmt":"2025-07-31T17:40:43","slug":"ziebarted","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/ziebarted","title":{"rendered":"When Was The Last Time You Were Ziebarted?"},"content":{"rendered":"

\"great
\nIs your car Ziebarted<\/strong>?<\/p>\n

Translation: did you invest in a Ziebart<\/strong> rustproofing package from your dealer or a Ziebart franchise<\/a> business when you bought your last car or truck?<\/p>\n

Wait. When was the last time you actually purchased\/leased a new vehicle?<\/p>\n

I’m A Fan<\/h2>\n

I leased<\/em> a VW Tiguan (3.5 years ago<\/em>) from my high school buddy, Pat<\/a>.<\/p>\n

I’ve been a fan of leasing since I was in the automobile franchising business. I like the concept. A lot of smart, wealthy people say “Buy what appreciates and lease what depreciates<\/em>.” And considering the fact that automobiles instantly lose their value (they depreciate<\/em>) once they’re driven off the showroom floor, it makes sense.<\/p>\n

That’s the major reason why I lease. Plus I like having a new car every 3 years or so.<\/p>\n

And as an added bonus, my vehicle remains under the manufactures warranty for the entire portion of my lease.<\/p>\n

What does that have to do with Ziebart?<\/p>\n

Wait<\/strong>: Read about this Ziebart franchisee<\/a>.<\/p>\n

Not Ziebarted<\/h2>\n

My VW wasn’t Ziebarted<\/strong>.<\/p>\n

More specifically, I didn’t opt to add a rustproofing package to my car when I signed my lease papers.<\/p>\n

As a matter of fact, I wasn’t offered<\/em> a rustproofing package when I sat in the finance office at Eastside VW. Why?<\/p>\n

Because a 2019 VW Tiguan isn’t going to rust during the 39 months I’m leasing it. Well, it better not.<\/p>\n

Fact is, even if my lease was a 48 month lease-or longer (which I don’t recommend<\/em>), I would never consider buying a rustproofing package from my dealer or from the closest Ziebart franchisee.<\/p>\n

Reason being, today’s automobile manufactures are making better vehicles and are providing longer warranties…including rust-through warranties.<\/p>\n

That said, there’s really no need to purchase a rustproofing package<\/a>-unless you plan on keeping your vehicle for 10+ years.<\/p>\n

So much for Ziebart franchises.<\/p>\n

Unless…<\/p>\n

Ziebart Franchise History<\/h2>\n

In 1954, Kurt Ziebart, a master mechanic from Germany, developed a scientific process called rustproofing, the first successful method of protecting an automobile from corrosion.<\/p>\n

Using Ziebart’s chemical method, car owners could protect the metallic body of their vehicles from rust caused by rain, snow, and ice. The first store, bearing the proprietary Ziebart name, was opened on Harper Avenue in Detroit in 1959 to rustproof automobiles. The system proved popular, particularly in the Great Lakes states, where the salt mixture sprayed on the roads during the winters caused rusting, as well as in coastal areas where the salt air encouraged rust.<\/p>\n

Finally,\u00a0 Ziebart started franchising (in the 1960’s<\/em>), and to date, they have 400 locations worldwide.<\/p>\n

\"ziebarted\"<\/a><\/p>\n

Ziebart is Not Giving Up<\/h2>\n

According to Thomas E Wolfe,\u00a0 President and CEO of Ziebart:<\/p>\n

“The automotive aftermarket industry is growing, both in recognition and sustainability. The sector is valued at 390 billion as of 2020, and continues to present opportunities to grow as a service company as a result of the tech, automation and adaptability of vehicles<\/em>.”<\/p><\/blockquote>\n

But rustproofing? C’mon. Who buys it?<\/p>\n

No rustproofing = no sales.<\/p>\n

Right?<\/p>\n

Not according to an article I read over at Crain’s Detroit Business:<\/p>\n

“Over time, Ziebart has diversified from its rustproofing roots into several other aftermarket services \u2014 detailing, glass repair, diamond gloss paint protection, remote starters and other accessories<\/em>.”<\/p><\/blockquote>\n

I had no idea-and I’m in<\/em> franchising<\/a>.<\/p>\n

More from Crain’s:<\/strong><\/p>\n

“Today, Ziebart offers 29 different products, including Z Shield paint protection, across its various stores and “processing centers” \u2014 car dealers, body shops and others that also offer its services<\/em>.”<\/p><\/blockquote>\n

Read the entire article here<\/a>.<\/p>\n

The Ziebarted Franchise Lesson<\/h2>\n

This lesson is an easy one.<\/p>\n

Diversify. Early<\/em>.<\/p>\n

Get ahead of the market. Think about what’s coming down the pike. Follow the trends.<\/p>\n

And as of this writing, it looks like Ziebart has done just that. I hope your franchisees are reaping the benefits of the direction the company has taken.<\/p>\n

Because that’s what it’s all about.<\/p>\n

Having lots of profitable<\/a>, happy franchisees.<\/p>\n

So what are you going to do when someone asks you “What happened to Ziebart?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Is your car Ziebarted? Translation: did you invest in a Ziebart rustproofing package from your dealer or a Ziebart franchise business when you bought your last car or truck? Wait. When was the last time you actually purchased\/leased a new vehicle? I’m A Fan I leased a VW Tiguan (3.5 years ago) from my high […]<\/p>\n","protected":false},"author":2,"featured_media":41593,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[1019,2122],"tags":[1452,1453],"class_list":["post-12930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive-franchises","category-choose-a-franchise","tag-rustproofing","tag-ziebart"],"yoast_head":"\nZiebarted! Is The Ziebart Franchise Dead?<\/title>\n<meta name=\"description\" content=\"Have you been Ziebarted? Did you buy a rustproofing package from your dealer or a Ziebart franchise business? See why this matters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/ziebarted\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Was The Last Time You Were Ziebarted?\" \/>\n<meta property=\"og:description\" content=\"Have you been Ziebarted? Did you buy a rustproofing package from your dealer or a Ziebart franchise business? See why this matters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefranchiseking.com\/ziebarted\" \/>\n<meta property=\"og:site_name\" content=\"The Franchise King\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-24T19:45:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-31T17:40:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/car-not-rustproofed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Libava\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted\"},\"author\":{\"name\":\"Joel Libava\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/person\\\/b560fd324f6df9be52ac875e631beb66\"},\"headline\":\"When Was The Last Time You Were Ziebarted?\",\"datePublished\":\"2022-09-24T19:45:00+00:00\",\"dateModified\":\"2025-07-31T17:40:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted\"},\"wordCount\":677,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/car-not-rustproofed.jpg\",\"keywords\":[\"rustproofing\",\"ziebart\"],\"articleSection\":[\"automotive franchises\",\"Choose The Right Franchise\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted\",\"name\":\"Ziebarted! Is The Ziebart Franchise Dead?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/car-not-rustproofed.jpg\",\"datePublished\":\"2022-09-24T19:45:00+00:00\",\"dateModified\":\"2025-07-31T17:40:43+00:00\",\"description\":\"Have you been Ziebarted? Did you buy a rustproofing package from your dealer or a Ziebart franchise business? See why this matters.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted#primaryimage\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/car-not-rustproofed.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/car-not-rustproofed.jpg\",\"width\":1000,\"height\":667,\"caption\":\"great car for a ziebart franchise to display\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/ziebarted#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thefranchiseking.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Choose The Right Franchise\",\"item\":\"https:\\\/\\\/www.thefranchiseking.com\\\/category\\\/choose-a-franchise\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"When Was The Last Time You Were Ziebarted?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#website\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/\",\"name\":\"The Franchise King\u00ae | Get Franchise Buying Advice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thefranchiseking.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\",\"name\":\"Franchise Selection Specialists Inc.\",\"alternateName\":\"The Franchise King\u00ae\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/headshot-2023-the-franchise-king.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/headshot-2023-the-franchise-king.jpg\",\"width\":230,\"height\":319,\"caption\":\"Franchise Selection Specialists Inc.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/thefranchchiseking\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/joellibava\",\"https:\\\/\\\/www.pinterest.com\\\/franchiseking\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/JoelLibava\\\/videos\"],\"description\":\"Franchise Selection Specialists Inc. is owned and operated by The Franchise King, Joel Libava. Joel is the author of \\\"Become a Franchise Owner!\\\" (Wiley) and \\\"The Definitive Guide to Franchise Research\\\" (Self). Joel's blog, The Franchise King Blog, is the longest-running blog in franchising. Joel also owns and operates The Franchise Attorney Directory. Joel Libava works 1-on-1 as a Franchise Ownership Advisor, and is a prolific writer on all things franchising. Finally, he's been in franchising close to 25 years.\",\"email\":\"joel@thefranchiseking.com\",\"telephone\":\"2168312610\",\"legalName\":\"Franchise Selection Specialists Inc.\",\"foundingDate\":\"2002-01-20\",\"taxID\":\"20-1184045\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/person\\\/b560fd324f6df9be52ac875e631beb66\",\"name\":\"Joel Libava\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg\",\"caption\":\"Joel Libava\"},\"description\":\"I\u2019m The Franchise King\u00ae, Joel Libava. I'm the author of two helpful books on researching and buying a franchise. In addition, I'm a Franchise Ownership Advisor with 20+ years of experience working 1-on-1 with people interested in buying a franchise, safely. Subscribe to my free VIP Franchise Newsletter.\",\"sameAs\":[\"https:\\\/\\\/www.thefranchiseking.com\",\"https:\\\/\\\/www.instagram.com\\\/thefranchchiseking1\",\"https:\\\/\\\/linkedin.com\\\/in\\\/joellibava\",\"https:\\\/\\\/in.pinterest.com\\\/franchiseking\\\/\",\"https:\\\/\\\/www.youtube.com\\\/JoelLibava\"],\"knowsAbout\":[\"Franchising\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ziebarted! Is The Ziebart Franchise Dead?","description":"Have you been Ziebarted? Did you buy a rustproofing package from your dealer or a Ziebart franchise business? See why this matters.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thefranchiseking.com\/ziebarted","og_locale":"en_US","og_type":"article","og_title":"When Was The Last Time You Were Ziebarted?","og_description":"Have you been Ziebarted? Did you buy a rustproofing package from your dealer or a Ziebart franchise business? See why this matters.","og_url":"https:\/\/www.thefranchiseking.com\/ziebarted","og_site_name":"The Franchise King\u00ae","article_published_time":"2022-09-24T19:45:00+00:00","article_modified_time":"2025-07-31T17:40:43+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/car-not-rustproofed.jpg","type":"image\/jpeg"}],"author":"Joel Libava","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thefranchiseking.com\/ziebarted#article","isPartOf":{"@id":"https:\/\/www.thefranchiseking.com\/ziebarted"},"author":{"name":"Joel Libava","@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/person\/b560fd324f6df9be52ac875e631beb66"},"headline":"When Was The Last Time You Were Ziebarted?","datePublished":"2022-09-24T19:45:00+00:00","dateModified":"2025-07-31T17:40:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thefranchiseking.com\/ziebarted"},"wordCount":677,"publisher":{"@id":"https:\/\/www.thefranchiseking.com\/#organization"},"image":{"@id":"https:\/\/www.thefranchiseking.com\/ziebarted#primaryimage"},"thumbnailUrl":"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/car-not-rustproofed.jpg","keywords":["rustproofing","ziebart"],"articleSection":["automotive franchises","Choose The Right Franchise"],"inLanguage":"en-US","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.thefranchiseking.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.thefranchiseking.com\/ziebarted","url":"https:\/\/www.thefranchiseking.com\/ziebarted","name":"Ziebarted! Is The Ziebart Franchise Dead?","isPartOf":{"@id":"https:\/\/www.thefranchiseking.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thefranchiseking.com\/ziebarted#primaryimage"},"image":{"@id":"https:\/\/www.thefranchiseking.com\/ziebarted#primaryimage"},"thumbnailUrl":"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/car-not-rustproofed.jpg","datePublished":"2022-09-24T19:45:00+00:00","dateModified":"2025-07-31T17:40:43+00:00","description":"Have you been Ziebarted? Did you buy a rustproofing package from your dealer or a Ziebart franchise business? See why this matters.","breadcrumb":{"@id":"https:\/\/www.thefranchiseking.com\/ziebarted#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thefranchiseking.com\/ziebarted"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefranchiseking.com\/ziebarted#primaryimage","url":"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/car-not-rustproofed.jpg","contentUrl":"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/car-not-rustproofed.jpg","width":1000,"height":667,"caption":"great car for a ziebart franchise to display"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thefranchiseking.com\/ziebarted#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thefranchiseking.com\/"},{"@type":"ListItem","position":2,"name":"Choose The Right Franchise","item":"https:\/\/www.thefranchiseking.com\/category\/choose-a-franchise"},{"@type":"ListItem","position":3,"name":"When Was The Last Time You Were Ziebarted?"}]},{"@type":"WebSite","@id":"https:\/\/www.thefranchiseking.com\/#website","url":"https:\/\/www.thefranchiseking.com\/","name":"The Franchise King\u00ae | Get Franchise Buying Advice","description":"","publisher":{"@id":"https:\/\/www.thefranchiseking.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thefranchiseking.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thefranchiseking.com\/#organization","name":"Franchise Selection Specialists Inc.","alternateName":"The Franchise King\u00ae","url":"https:\/\/www.thefranchiseking.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/headshot-2023-the-franchise-king.jpg","contentUrl":"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/headshot-2023-the-franchise-king.jpg","width":230,"height":319,"caption":"Franchise Selection Specialists Inc."},"image":{"@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/thefranchchiseking\/","https:\/\/www.linkedin.com\/in\/joellibava","https:\/\/www.pinterest.com\/franchiseking\/","https:\/\/www.youtube.com\/user\/JoelLibava\/videos"],"description":"Franchise Selection Specialists Inc. is owned and operated by The Franchise King, Joel Libava. Joel is the author of \"Become a Franchise Owner!\" (Wiley) and \"The Definitive Guide to Franchise Research\" (Self). Joel's blog, The Franchise King Blog, is the longest-running blog in franchising. Joel also owns and operates The Franchise Attorney Directory. Joel Libava works 1-on-1 as a Franchise Ownership Advisor, and is a prolific writer on all things franchising. Finally, he's been in franchising close to 25 years.","email":"joel@thefranchiseking.com","telephone":"2168312610","legalName":"Franchise Selection Specialists Inc.","foundingDate":"2002-01-20","taxID":"20-1184045","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/person\/b560fd324f6df9be52ac875e631beb66","name":"Joel Libava","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","caption":"Joel Libava"},"description":"I\u2019m The Franchise King\u00ae, Joel Libava. I'm the author of two helpful books on researching and buying a franchise. In addition, I'm a Franchise Ownership Advisor with 20+ years of experience working 1-on-1 with people interested in buying a franchise, safely. Subscribe to my free VIP Franchise Newsletter.","sameAs":["https:\/\/www.thefranchiseking.com","https:\/\/www.instagram.com\/thefranchchiseking1","https:\/\/linkedin.com\/in\/joellibava","https:\/\/in.pinterest.com\/franchiseking\/","https:\/\/www.youtube.com\/JoelLibava"],"knowsAbout":["Franchising"]}]}},"_links":{"self":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/12930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/comments?post=12930"}],"version-history":[{"count":1,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/12930\/revisions"}],"predecessor-version":[{"id":49688,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/12930\/revisions\/49688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/media\/41593"}],"wp:attachment":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/media?parent=12930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/categories?post=12930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/tags?post=12930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}