{"id":12981,"date":"2014-06-09T22:05:31","date_gmt":"2014-06-09T22:05:31","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=12981"},"modified":"2024-01-11T09:58:16","modified_gmt":"2024-01-11T14:58:16","slug":"3-things-franchise-brokers-prefer-keep-wraps","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/3-things-franchise-brokers-prefer-keep-wraps","title":{"rendered":"3 Secret Things Franchise Brokers Would Prefer To Keep Under Wraps"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-45788\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret.jpg\" alt=\"franchise broker secret revealed\" width=\"1000\" height=\"750\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret.jpg 1000w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret-320x240.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret-620x465.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret-768x576.jpg 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret-370x278.jpg 370w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret-270x203.jpg 270w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret-570x428.jpg 570w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret-740x555.jpg 740w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-broker-secret-80x60.jpg 80w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>For over 10 years, I was a franchise broker (<em>with a franchise brokerage franchise<\/em>). I played matchmaker to people who were interested in pursuing <a title=\"top franchise opportunities\" href=\"https:\/\/www.thefranchiseking.com\/top-franchise-opportunities\">franchise opportunities<\/a>\u2026in being their own bosses.<\/p>\n<p>And&#8230;<\/p>\n<p>Most of the time, I referred to myself as a franchise \u201c<i>consultant<\/i>.\u201d It sounded better than franchise \u201c<i>broker<\/i>\u201d back then, and correct me if I\u2019m wrong (<i>don\u2019t even think about it<\/i>) I feel it still does today.<\/p>\n<p>But, make no mistake about it: <b>a franchise consultant* is a franchise broker<\/b>. So is a <strong>franchise &#8220;<em>coach<\/em><\/strong>.&#8221;<\/p>\n<p>*There&#8217;s actually another type of franchise \u201c<i>consultant<\/i>.\u201d They\u2019re the ones who are in franchise development. They work with individuals and companies that want to turn their businesses into franchise businesses. Right, <a title=\"about.com franchising\" href=\"https:\/\/franchises.about.com\/bio\/Michael-Seid-124608.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Michael<\/a>?<\/p>\n<h2>Things Franchise Brokers Don\u2019t Want You To Know<\/h2>\n<p>There are at least <strong>3<\/strong> things franchise brokers won\u2019t tell you. I\u2019ll reveal the first one in a moment.<\/p>\n<p>But first, there\u2019s something I need to share with any <a title=\"franchise brokers and consultants\" href=\"https:\/\/www.thefranchiseking.com\/what-everybody-ought-to-know-about-franchise-consultants\">franchise broker<\/a> who is reading this post, or the two blog posts that will soon follow.<\/p>\n<p><strong>Here goes:<\/strong><\/p>\n<p>Try not to be angry with what I\u2019m about to <a href=\"https:\/\/www.thefranchiseking.com\/the-likelihood-of-success-in-franchise-ownership\">disclose to my readers<\/a> about your segment of franchising.<\/p>\n<p><strong>A Guarantee:<\/strong> You <em>will<\/em> be mad at me if you don\u2019t read these posts in their entirety.<\/p>\n<p>That\u2019s because there <i>may<\/i> be a few pearls of wisdom for you-for every franchising broker, included towards the end of each blog post in this 3-part series. Wisdom that can help you become a lot more successful in your business.<\/p>\n<h2>3 Things Franchise Brokers Would Prefer To Keep Under Wraps<\/h2>\n<p>Back to you-future franchise owner&#8230;<\/p>\n<p>The first thing I\u2019m going to share with you is something that you couldn&#8217;t possible know unless you\u2019re already working with a franchising broker-or, and this is important, franchising broker<b>s<\/b>. Plural.<\/p>\n<p>Here goes:<\/p>\n<p><strong>Most franchise brokers work with the same franchisors, and most franchisors work with all of the same brokers.<\/strong><\/p>\n<p>If you\u2019d like to read that sentence again, it\u2019s fine. I\u2019ll wait.<\/p>\n<p>Got it?<\/p>\n<p><strong>Here\u2019s why:<\/strong><\/p>\n<p>Only a small (<i>but growing?<\/i>) percentage of franchisors work with franchise brokers.<\/p>\n<p>For example, <a title=\"multi-unit opportunities\" href=\"https:\/\/www.thefranchiseking.com\/great-clips-offers-great-opportunities\">Great Clips<\/a>\u00ae and Sport Clips\u00ae, two popular franchise business opportunities that appeal to people who would like to <i>keep<\/i> their (<i>mostly<\/i>) high-level jobs while they start their businesses, pretty much work with <i>every<\/i> franchise broker in the US.<\/p>\n<p>Franchisors generally don\u2019t and won\u2019t have <em>exclusive<\/em> relationships with individual franchise brokers or franchise broker groups. That\u2019s because today\u2019s franchisors want as many chances as they can get to sell their franchises. They want leads. Period.<\/p>\n<p>I\u2019ll go even further.<\/p>\n<h2>My Dad Told Me This<\/h2>\n<p>Early on in my career as a franchise broker, my Dad-who was one of the first <a href=\"https:\/\/www.thefranchiseking.com\/work-with-a-franchise-broker-tip\">franchise brokers<\/a> around, told me something I\u2019ll never forget. It had to do with the franchise brokerage we were with and brokers in general<\/p>\n<p>\u201c<i>Joel, the franchisors don\u2019t give a shit where their leads come from. They just want leads<\/i>.\u201d<\/p>\n<p>And, of course, I didn&#8217;t believe him.<\/p>\n<p>I thought franchisors would be picky. I thought they\u2019d only work with the top brokers and brokerage groups.<\/p>\n<p>I was wrong.<\/p>\n<p>Selling franchises-awarding franchises to individuals-is a numbers game. The more leads coming in, the better the chances of a few of them converting into new franchise units.<\/p>\n<p>Make sense?<\/p>\n<h2>Franchise Brokers Will Now Like Me<\/h2>\n<p>I\u2019ll make some friends now. That\u2019s because of what I\u2019m about to suggest.<\/p>\n<p>Here goes:<\/p>\n<h3><strong>Don\u2019t Work With More Than One Franchise Broker.<\/strong><\/h3>\n<p>Did you feel that? Well, I felt it<em> here<\/em>&#8230;in my Castle.<\/p>\n<p>It was a group sigh. And, it may someday turn into <strong>a massive franchise broker-Franchise King-group hug<\/strong>. Who knows?<\/p>\n<p>If you work with two different franchise brokers, you\u2019ll probably end up looking at the same franchises\u2026or at least get some of the same suggestions. Probably.<\/p>\n<p>But, worse than that, if you work with different franchise brokers-especially at the same time, you\u2019ll turn into a <b>ball of confusion<\/b>.<\/p>\n<p>Please keep reading.<\/p>\n<p>You\u2019ll start losing track of the <a href=\"https:\/\/www.franchisedirect.com\/industries\/\" target=\"_blank\" rel=\"noopener\">franchises<\/a> you\u2019re supposed to be investigating. You\u2019ll forget which broker referred you to which franchisor. And, let\u2019s not forget about the franchises you\u2019re finding on your own-C&#8217;mon, <i>I know you\u2019re looking at a few opportunities without the help of a broker, too<\/i>.<\/p>\n<p>Don\u2019t do it. It\u2019s not like the franchises you\u2019ll be presented with will be all that different anyway.<\/p>\n<p>Choose a franchise broker you like. Choose a franchise broker who you feel is trustworthy.<\/p>\n<p>And it\u2019s up to franchise brokers to differentiate themselves. <em>They<\/em> have to do enough online marketing and offline marketing to stay top of mind-so<em> you<\/em> can find them. Once you do, ask them some questions. Find out about their backgrounds. Ask them to share some success stories with you. Get references. You have a lot of choices-there are a lot of franchise brokers around.<\/p>\n<p>So, now you know.<\/p>\n<p><strong>Update:<\/strong>\u00a0<a title=\"franchise broker secrets\" href=\"https:\/\/www.thefranchiseking.com\/3-things-franchise-brokers-prefer-keep-wraps-number-two\">Click Here For Part 2!<\/a><\/p>\n<h3>Franchise Broker FAQ&#8217;s<\/h3>\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1614795598468\"><strong class=\"schema-faq-question\">What is a franchise broker?<\/strong> <p class=\"schema-faq-answer\">A franchise broker (sometimes known as a franchise consultant) is someone who is paid by specific franchisors to sell their franchise opportunities.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1614795619784\"><strong class=\"schema-faq-question\">How much do franchise brokers make?<\/strong> <p class=\"schema-faq-answer\">Franchise brokers are paid a commission of 40%-50% of the upfront franchise fee. That normally translates into at least $20,000. <\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1614795638645\"><strong class=\"schema-faq-question\">Are franchise brokers licensed?<\/strong> <p class=\"schema-faq-answer\">Franchise brokers are not licensed, because there are no are no licensing requirements at the present time.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1614795655933\"><strong class=\"schema-faq-question\">Should I become a franchise broker?<\/strong> <p class=\"schema-faq-answer\">You can, as long as you are good on the phone and can live off an unpredictable income stream.<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>For over 10 years, I was a franchise broker (with a franchise brokerage franchise). I played matchmaker to people who were interested in pursuing franchise opportunities&hellip;in being their own bosses. And&hellip; Most of the time, I referred to myself as a franchise &ldquo;consultant.&rdquo; It sounded better than franchise &ldquo;broker&rdquo; back then, and correct me if [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[2122,252],"tags":[1630,1458],"class_list":["post-12981","post","type-post","status-publish","format-standard","hentry","category-choose-a-franchise","category-franchise-brokers","tag-franchise-consultants","tag-top-franchise-brokers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Franchise Brokers Don&#039;t Always Tell You Everything<\/title>\n<meta name=\"description\" content=\"According to The Franchise King\u00ae, Joel Libava, there are several things franchise brokers don&#039;t want you to know. Find out what they are now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/3-things-franchise-brokers-prefer-keep-wraps\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Secret Things Franchise Brokers Would Prefer To Keep Under Wraps\" \/>\n<meta property=\"og:description\" content=\"According to The Franchise King\u00ae, Joel Libava, there are several things franchise brokers don&#039;t want you to know. 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