{"id":14177,"date":"2014-12-15T04:27:06","date_gmt":"2014-12-15T04:27:06","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=14177"},"modified":"2022-02-20T17:10:30","modified_gmt":"2022-02-20T22:10:30","slug":"franchise-ownership-pros-cons","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/franchise-ownership-pros-cons","title":{"rendered":"The Pros And Cons Of Buying And Owning A Franchise Business"},"content":{"rendered":"<p><a href=\"https:\/\/www.thefranchiseking.com\/franchise-ownership-pros-cons\" rel=\"attachment wp-att-18571\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18571\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/analysis-1010888_640.jpg\" alt=\"pros and cons of owning a franchise\" width=\"640\" height=\"670\"><\/a><\/p>\n<p>In this post on the pros and cons of <strong>owning a franchise business<\/strong>, I&#8217;m going to go over the things you need to know about franchising, so you can make a smart decision on becoming you&#8217;re own boss. Let&#8217;s begin!<\/p>\n<p>For starters, there&#8217;s no question that the decision to become the owner of a franchise <a title=\"advice on owning a franchise\" href=\"https:\/\/www.thefranchiseking.com\/three-pieces-of-unimpeachable-franchise-advice\"><strong>is a big one<\/strong><\/a>.<\/p>\n<p><strong>Franchise ownership<\/strong> can be very, very rewarding. But there are pros and cons to doing so.<\/p>\n<p>That said, know this: The franchise business model is a powerful one. But it&#8217;s not perfect.<\/p>\n<p>That\u2019s why I suggest you ignore some of the more common sayings <a href=\"https:\/\/www.thefranchiseking.com\/the-ultimate-guide-to-the-world-of-franchising\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>in franchising<\/strong><\/a>.<\/p>\n<p>Like these:<br \/>\n\u201c<em>You\u2019re buying a \u2018business in a box\u2019 when you buy into a franchise<\/em>.\u201d<br \/>\nOr<br \/>\n\u201c<em>Owning a franchise means that everything is all set-up for you. You just need to follow the system<\/em>.\u201d<br \/>\nOr<br \/>\n\u201c<em>Franchisors provide all the support you\u2019ll need to be successful<\/em>.\u201d<br \/>\nOr<br \/>\n\u201c<em>Buying a franchise&#8230;becoming a franchisee, is much less riskier than starting your own business<\/em>.\u201d<br \/>\nEtc.<\/p>\n<p>Please. Ignore. Those. Sayings.<\/p>\n<p>Especially ones <a title=\"franchise riks\" href=\"https:\/\/www.thefranchiseking.com\/shocking-franchise-success-failure-statistics-revealed\"><strong>that have to do with franchise risk<\/strong><\/a>.<\/p>\n<p>That being said, let&#8217;s go into the pros and cons of owning a franchise, so you can make a smart, <strong><a title=\"learning about franchises\" href=\"https:\/\/www.thefranchiseking.com\/learn-franchise-research-now\">educated<\/a><\/strong> decision on buying a franchise.<\/p>\n<h2>What Are The Pros And Cons Of Buying A Franchise<\/h2>\n<p>As good as it is, the business <a title=\"business model of franchising joel libava\" href=\"https:\/\/www.quora.com\/How-many-franchised-businesses-are-there-in-the-United-States-and-where-did-the-franchise-model-come-from\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>model<\/strong><\/a> of franchising is not for everybody. There are even some franchises-<a title=\"e-cig franchise\" href=\"https:\/\/www.thefranchiseking.com\/e-cigarette-franchises\"><strong>like E-Cig franchises<\/strong><\/a>, that aren&#8217;t for everybody. Franchise business ownership certainly has its pros and cons.<\/p>\n<p>If you\u2019re seriously considering owning a franchise, the pros <em>need<\/em> to outweigh the cons in order for you to buy into a franchise.<\/p>\n<p><strong>Tip:<\/strong> Please remember that you are investing in someone else\u2019s system-someone else\u2019s ideas. The words you need to focus on here; \u201c<em>someone else\u2019s<\/em>.\u201d<\/p>\n<p>With that in mind, it\u2019s time for me to show you several pros and cons of franchises.<\/p>\n<h2>Pros Of Franchise Ownership<\/h2>\n<p><strong>Systems<\/strong><\/p>\n<p>There are business systems in place for you to use. Lots of them. They include things like computer systems, marketing systems, operating systems and more. A franchisors\u2019 business system (<em>s<\/em>) is the heart and soul of their business. Respect it and use it. That\u2019s what you\u2019re paying for upfront as part of the franchise fee.<\/p>\n<p><strong>Training<\/strong><\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/teacher-158711_640.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14185\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/teacher-158711_640-620x586.png\" alt=\"training and support is included when you're buying a franchise\" width=\"393\" height=\"371\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/teacher-158711_640-620x586.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/teacher-158711_640-317x300.png 317w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/teacher-158711_640.png 640w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/a><\/p>\n<p>You\u2019ll be provided with a formal training program soon after you sign your franchise agreement. Some of your training may come in the form of online modules. Some franchisors have you jump onto their Extranet so you can start learning about the business before you attend a formal training class at franchise headquarters. Call it pre-training. It&#8217;s a great way to get into the groove before you fly out to headquarters.<\/p>\n<p><strong>Technology<\/strong><\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/binary-503583_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14187\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/binary-503583_640-620x437.jpg\" alt=\"technology pros and cons in franchising\" width=\"402\" height=\"283\"><\/a><\/p>\n<p>Technology budgets in franchising have grown over the years. As a franchisee, you\u2019ll benefit greatly from <a title=\"technology\" href=\"https:\/\/www.franchisedirect.com\/blog\/the-importance-of-having-great-technology-in-your-franchise-business\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>the technology that franchisors have in place these days<\/strong><\/a>. Some of this technology is designed to help you manage your customers. Some of it will help you with things like accounting and payroll. Would you like to know how good a franchisors technology is? Before you move forward with buying a franchise, talk to the franchisees. They\u2019re using it every day. Believe me\u2026they\u2019ll tell you if it\u2019s good-or not so good.<\/p>\n<p><strong>Marketing\/Advertising<\/strong><\/p>\n<p>Franchisors have marketing plans and advertising templates all ready to go for you. Having those at your disposal can really help you get your name out quickly. Speaking of getting your name out&#8230;<\/p>\n<p><strong>Grand Openings:<\/strong> A lot of franchisors put a lot of energy towards your official grand opening. You should to. You&#8217;ll never have another grand opening of your franchise business. Take advantage of everything they have to offer. Take advantage of <strong>what buying a franchise <em>can<\/em> offer<\/strong>.<\/p>\n<p>Marketing your business is an everyday affair. Today&#8217;s franchisors have access to companies and tools that can-and <em>do<\/em> help your franchise business stay top of mind in your local area. in addition, there&#8217;s power in numbers when it comes to advertising. 150 franchisees can secure cheaper advertising rates than one single franchise owner&#8230;or independent business owner. That&#8217;s huge!<\/p>\n<p><strong>Ongoing Support<\/strong><\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/agent-18779_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14188\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/agent-18779_640.jpg\" alt=\"support agent\" width=\"237\" height=\"356\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/agent-18779_640.jpg 426w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/agent-18779_640-200x300.jpg 200w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/agent-18779_640-380x570.jpg 380w\" sizes=\"auto, (max-width: 237px) 100vw, 237px\" \/><\/a><\/p>\n<p>For the most part, franchisors have terrific ongoing support systems in place. From in-house personnel that man the phones and the central computer systems, to field reps that make in-person support visits, franchise <a title=\"support for franchisees\" href=\"https:\/\/www.thefranchiseking.com\/instant-support-from-a-franchisor-is-a-pipe-dream\"><strong>support<\/strong><\/a>-great franchise support-can&#8217;t be beat when it comes to keeping your business up and running.<\/p>\n<p><strong>Tip:<\/strong> Don&#8217;t be shy when you have an issue. Reach out for support. You&#8217;re paying for it.<\/p>\n<p><strong>Real Estate Resources<\/strong><\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/open-32770_640.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14189\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/open-32770_640-620x310.png\" alt=\"open your franchise location\" width=\"452\" height=\"226\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/open-32770_640-620x310.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/open-32770_640-320x160.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/open-32770_640.png 640w\" sizes=\"auto, (max-width: 452px) 100vw, 452px\" \/><\/a><\/p>\n<p>Franchisors tend to have the resources&#8230;real estate-wise, needed to help you secure a great location for your franchise business.&nbsp;Some franchisors have formal in-house real estate departments. <a title=\"subway franchise real estate department\" href=\"https:\/\/www.thefranchiseking.com\/how-to-buy-a-subway-franchise\"><strong>Others have connections with national commercial real estate companies<\/strong><\/a>. Either way, know this: The importance of getting a great location for your franchise business goes both ways. In other words, it&#8217;s equally important for the franchisor and the franchisee to secure a great location. The more money a franchisee makes-the more money <a title=\"franchise royalties the franchise king\" href=\"https:\/\/www.askjim.biz\/answers\/franchise-royalty-definition_1400.php\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>the franchisor makes in the form of royalties<\/strong><\/a>. It&#8217;s a win-win.<\/p>\n<p><strong>Franchising: A Franchisee Network<\/strong><\/p>\n<p>There are other franchise owners who, like you, invested in the opportunity. They have experienced things from the front line, and can help you out with problems that may arise. As a matter of fact, the franchisee network is so important, that if I was authoring the franchise operations manual, I would highlight the fact that there <em>is<\/em> a network of like-minded franchisees ready and willing (<em>for the most<\/em>) to assist you. They\u2019re the ones with the answers. They\u2019re the ones who have probably experienced the issues that you\u2019re just beginning to experience. Don&#8217;t be shy. Reach out to fellow franchisees and ask them for help and ideas when needed.<\/p>\n<p>That said, I encourage you to watch this short video about using franchisees as a resource.<br \/>\n&nbsp;<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/up7Ww7khgBw\" width=\"600\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n&nbsp;<\/p>\n<h2>The Cons Of Owning A Franchise<\/h2>\n<p>Franchising isn&#8217;t perfect. That&#8217;s because humans are involved.<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/man-286475_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14190\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/man-286475_640-620x412.jpg\" alt=\"franchisee getting bad news\" width=\"488\" height=\"324\"><\/a><\/p>\n<p>There <em>are<\/em> some negatives when it comes to franchise ownership.<\/p>\n<p><strong>Franchise Fee<\/strong><\/p>\n<p>You&#8217;ll be required to pay <a title=\"what is a franchise fee\" href=\"https:\/\/www.thefranchiseking.com\/the-franchise-fee-dont-focus-on-it\"><strong>a franchise fee<\/strong><\/a>, up-front. This one-time investment (<em>per franchise unit<\/em>) is the cost of entry. It&#8217;s the licensing fee. As you&#8217;ll learn when you read the Franchise Disclosure Document (<em>FDD<\/em>) and the Franchise Agreement, the franchise fee allows you to use all of the franchisors proprietary information-legally.* The franchise fee is normally around $30,000-$50,000 on average. It could be a bit less, and it could be a bit more. But, it&#8217;s there and it&#8217;s a required payment. That&#8217;s a lot of money.<\/p>\n<p>*Learn more about the <a href=\"https:\/\/www.thefranchiseking.com\/franchise-buyers-dont-need-to-read-the-franchise-disclosure-document\" target=\"_blank\" rel=\"noopener\"><b>Franchise Disclosure Document<\/b><\/a>.<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/gold-296115_640-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14191\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/gold-296115_640-1-620x465.jpg\" alt=\"franchise royalties must be paid\" width=\"409\" height=\"307\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/gold-296115_640-1-620x465.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/gold-296115_640-1-320x240.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/gold-296115_640-1.jpg 640w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/a><\/p>\n<p><strong>Royalties<\/strong><\/p>\n<p>As a franchisee, you&#8217;ll be paying the franchisor a percentage of your gross sales each and every month you&#8217;re a franchisee. Percentages vary. I&#8217;ve seen food franchise royalties that are 5% and I&#8217;ve seen royalties for <a title=\"coaching and consulting franchises\" href=\"https:\/\/www.thefranchiseking.com\/franchise-opportunities-whats-the-real-story-behind-those-business-coaching-franchises\"><strong>consulting types of franchises<\/strong><\/a> at 12% of sales.<\/p>\n<p><strong>Example<\/strong>: Let&#8217;s say your franchise sales are $25,000 per month. If the royalty is 5%, that means the franchisor will collect a check from you for $1250.00. <strong>That&#8217;s $15,000 a year<\/strong> that goes to the franchisor. Now, double it. If your franchise is doing $50,000 a month in sales, you&#8217;re sending in a $2,500 check in each month. That&#8217;s $30,000 a year!<\/p>\n<p>Question: is paying a royalty on revenue a con?<\/p>\n<p>Noodle on that.<\/p>\n<p><strong>The Rules<\/strong><br \/>\nYou must follow the franchisors&#8217; rules. There&#8217;s really no wiggle room here.<\/p>\n<p>Franchise systems need rules. They need a lot of them. They&#8217;re there to keep things uniform. Rules are not put in place to aggravate you.<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/food-delivery-new-york-city-burger-king-delivers\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14184\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/whopper-sandwich.png\" alt=\"burger king franchise whopper\" width=\"427\" height=\"373\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/whopper-sandwich.png 468w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/whopper-sandwich-320x280.png 320w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><\/a><\/p>\n<p>Why do you think a WHOPPER\u00ae Sandwich from <a title=\"burger king franchises\" href=\"https:\/\/www.bk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Burger King<\/strong><\/a>\u00ae tastes the same whether it&#8217;s prepared in Dallas, Texas or Oxnard, California?<\/p>\n<p><strong>Purchasing<\/strong><\/p>\n<p>For the most part, you&#8217;re required to purchase your products and supplies from your franchisor.<\/p>\n<p>If you&#8217;re a <strong>Dairy Queen<\/strong>\u00ae franchisee, you&#8221;&#8217;ll be purchasing your ice cream from Dairy Queen headquarters-<em>as it should be<\/em>. In the past, some franchisees of some franchise systems have banded together to try to change that requirement in order to save some money. Some have even won out, and <em>have<\/em> been able to purchase things from non-franchisor suppliers. But, don&#8217;t count on that happening in the franchise system you&#8217;re a part of.<\/p>\n<p><strong>Marketing Fund<\/strong><\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/franchise-social-media-marketing-need-help\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14192\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/businessman-562572_640-620x411.jpg\" alt=\"franchise marketing \" width=\"430\" height=\"285\"><\/a><\/p>\n<p>In most cases, you&#8217;ll be paying a percentage of your gross sales (<em>in addition to the royalties<\/em>) to the franchisor. Figure 1%-2%. It&#8217;s a small number, but it <em>does<\/em> add up.<\/p>\n<p>As a matter of fact, it <em>really<\/em> adds up-at least psychologically, if the franchisors&#8217; marketing is average at best. Case in point: My own experience.<\/p>\n<p>When I was a franchisee, I had to pay around $300 a month into the marketing fund. (<em>In my case, I paid a flat fee. It&#8217;s not that uncommon<\/em>.) But, here&#8217;s the thing: The franchisors marketing efforts were way below par. Paying them $300 each and every month for pretty much nothing, was one of the straws that finally broke the camels back. Especially since <a title=\"franchise marketing\" href=\"https:\/\/www.thefranchiseking.com\/digital-marketing\"><strong>I was doing a better job of franchise marketing<\/strong><\/a> than they were.<\/p>\n<p><strong>Tip:<\/strong> Find out ahead of time&#8230;way before you sign your franchise agreement and send in the franchise fee, just how good their marketing is. Talk to a dozen or so existing franchisees. Ask them straight-out if they&#8217;re getting a good return on their marketing investment.<\/p>\n<p><strong>Selling Your Franchise<\/strong><\/p>\n<p>If and when you decide to <a title=\"selling a franchise biz\" href=\"https:\/\/www.thefranchiseking.com\/maybe-look-buying-existing-franchise\"><strong>sell your franchise business<\/strong><\/a>, you can&#8217;t just sell it to <em>anyone<\/em>. The<em> franchisor<\/em> needs to approve the buyer. Can you blame them?<\/p>\n<p>Now, <em>you<\/em> might not care all that much about who it is that ends up buying your business, but your franchisor will&#8230;trust me.<\/p>\n<h2>It&#8217;s Up To You<\/h2>\n<p>You now have a good idea of some of the pros and cons of franchise ownership.<\/p>\n<p>It&#8217;s important to look at both sides of the coin&#8230;in this case, the pros and cons of a franchise.<\/p>\n<p>Especially, with what could end being a sizable investment.<\/p>\n<p>An investment in a franchise business.<\/p>\n<p>Yours.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this post on the pros and cons of owning a franchise business, I&rsquo;m going to go over the things you need to know about franchising, so you can make a smart decision on becoming you&rsquo;re own boss. Let&rsquo;s begin! For starters, there&rsquo;s no question that the decision to become the owner of a franchise [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14185,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[1597,32],"tags":[1538,1705],"class_list":["post-14177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buying-a-franchise","category-franchise-purchasing","tag-franchise-ownership-2","tag-pros-and-cons-of-owning-a-franchise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pros And Cons Of Owning A Franchise: Should You Buy A Franchise?<\/title>\n<meta name=\"description\" content=\"Should you buy a franchise? Find out by reading The Franchise King\u00ae&#039;s guide on the pros and cons of owning a franchise. Then decide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/franchise-ownership-pros-cons\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Pros And Cons Of Buying And Owning A Franchise Business\" \/>\n<meta property=\"og:description\" content=\"Should you buy a franchise? Find out by reading The Franchise King\u00ae&#039;s guide on the pros and cons of owning a franchise. 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