{"id":14725,"date":"2015-01-29T14:44:36","date_gmt":"2015-01-29T14:44:36","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=14725"},"modified":"2015-01-29T14:49:07","modified_gmt":"2015-01-29T14:49:07","slug":"mcdonalds-officially-slump-ceo-history","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/mcdonalds-officially-slump-ceo-history","title":{"rendered":"McDonald’s Is Officially In A Slump: CEO Is History"},"content":{"rendered":"

\"McDonalds<\/a>
\n(Image from Flicker-www.flickr.com\/photos\/42353480@N02\/8301882207<\/em>)<\/p>\n

For the first time in 30 years, McDonald’s revenue\u00a0numbers waned compared to the year before. This ends the longest positive sales run of a domestic restaurant<\/strong><\/a> chain ever.<\/p>\n

2014 was a tough year for the fast food franchise empire. It was only a matter of time that a shake-up at the top would happen.<\/p>\n

The CEO, Don Thompson, had been at the helm for 3 years, and during that time, things went from lousy to terrible. Just ask McDonald’s franchisees<\/strong><\/a>.<\/p>\n

 <\/p>\n

McDonald’s Problems<\/h2>\n

I pointed out one of McDonald’s biggest problems in 2012, and at the time, it had to do with a couple of major things.<\/p>\n

1.<\/strong> The menu size<\/p>\n

2.<\/strong> Those silly double drive-thrus<\/p>\n

Read what I wrote<\/strong><\/a>.<\/p>\n

 <\/p>\n

McDonald’s Is Officially In A Slump: CEO Is History<\/h2>\n

McDonald’s slump…their low sales numbers, can be fixed, and it really shouldn’t be a monumental task. Some simple fixes (if they’re implemented quickly<\/em>) will go a long way. \u00a0Some of the recent menu changes are a good start, but management needs to double down here, and make the menu even smaller<\/em>. \u00a0Corporate also needs to make some much-needed changes to their employee training program, and figure out a way to pay them more. And, get the franchisees more involved<\/strong>. They’re on the front lines for criminy sake!<\/p>\n

But, my fear is that McDonald’s, as a corporation, moves so slowly at times, they could end up out-thinking some of the things that need to be done. The executive team needs to start thinking and acting like entrepreneurs instead of corporate suits.<\/p>\n

Ray Kroc would be embarrassed if he were alive<\/strong><\/a> to see what’s been going on…and for far too long.<\/p>\n

Launching<\/strong><\/a> the CEO should force some change.<\/p>\n

Maybe the official slump will end.<\/p>\n

A lot of jobs are on the line.<\/p>\n

Franchisee’s life-savings, too.<\/p>\n

 <\/p>\n

McDonald’s Infographic<\/h2>\n

I think you’ll like the infographic I just found.<\/p>\n

It lists some interesting stats; in addition, it shows some of the biggest controversies that McDonald’s has faced over the years.<\/p>\n

 <\/p>\n

\"McDonald's<\/a><\/div>\n
<\/div>\n

Originally published at: https:\/\/comparecamp.com<\/a> Author: Chris<\/a> Visit our: Blogspot<\/a><\/p>\n

 
\n\"how<\/a>
\n <\/p>\n","protected":false},"excerpt":{"rendered":"

(Image from Flicker-www.flickr.com\/photos\/42353480@N02\/8301882207) For the first time in 30 years, McDonald’s revenue numbers waned compared to the year before. This ends the longest positive sales run of a domestic restaurant chain ever. 2014 was a tough year for the fast food franchise empire. It was only a matter of time that a shake-up at the top […]<\/p>\n","protected":false},"author":2,"featured_media":12906,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[28,52,56],"tags":[1561,1518],"class_list":["post-14725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-news","category-mcdonalds","category-op-ed","tag-mcdonalds-ceo","tag-mcdonalds-earnings"],"yoast_head":"\nMcDonald's Is Officially In A Slump: CEO Is History<\/title>\n<meta name=\"description\" content=\"Franchise News From The Franchise King Blog: McDonald's Is Officially In A Slump: CEO Is History\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/mcdonalds-officially-slump-ceo-history\" \/>\n<meta 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