{"id":15886,"date":"2015-04-06T14:07:33","date_gmt":"2015-04-06T14:07:33","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=15886"},"modified":"2021-11-30T20:44:36","modified_gmt":"2021-12-01T01:44:36","slug":"fast-and-furious-is-not-the-way-to-sell-franchises","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/fast-and-furious-is-not-the-way-to-sell-franchises","title":{"rendered":"Fast And Furious Is Not The Way To Sell Franchises"},"content":{"rendered":"<p><b>New!<\/b> You Can Now <em>Listen<\/em> To This Blog Post<br \/>\n&nbsp;<br \/>\n<audio controls=\"\" preload=\"none\"><source src=\"https:\/\/www.odovox.com\/files\/audio\/2015-04-10_Fast_And_Furious_Is_Not_The_Way_To_Sell_Franchises.mp3\" type=\"audio\/mpeg\"><source src=\"https:\/\/www.odovox.com\/files\/audio\/2015-04-10_Fast_And_Furious_Is_Not_The_Way_To_Sell_Franchises.m4a\" type=\"audio\/aac\"><source src=\"https:\/\/www.odovox.com\/files\/audio\/2015-04-10_Fast_And_Furious_Is_Not_The_Way_To_Sell_Franchises.ogg\" type=\"audio\/ogg\"><\/audio><br \/>\nPodcasting+voice talent provided by <a href=\"https:\/\/www.odovox.com\" target=\"_blank\" rel=\"noopener\">Odovox.com<\/a><br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/D5W9Bd_q9gk\" width=\"645\" height=\"435\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n(<em>Fast And Furious Video<\/em>)<br \/>\n&nbsp;<br \/>\nGrow, grow, grow!<\/p>\n<p>Faster&#8230;Faster!<\/p>\n<p>Sell, sell, sell!<\/p>\n<p>Close more deals!<\/p>\n<p>Award more franchises!<\/p>\n<p>Etc.<\/p>\n<p>&nbsp;<\/p>\n<h2>It&#8217;s Not Recommended<\/h2>\n<p>You shouldn&#8217;t grow a franchise concept too fast.<\/p>\n<p><strong>Fast and furious<\/strong> is not the best way to sell franchises.<\/p>\n<p>If you&#8217;re a franchisor&#8230;a <em>new<\/em> one, this may not be what you want to hear.&nbsp;Especially after you&#8217;ve invested $150,000 or more into your franchise. But, you <em>need<\/em> to hear it.<\/p>\n<p>Sooner rather than later.<\/p>\n<p>Here&#8217;s why: You could end up being one of &#8220;<em>those<\/em>&#8221; franchisors.<\/p>\n<p>&#8220;<em>Those<\/em>&#8221; franchisors are the ones that sell 20, 30, even 50 franchise units or more in the first couple of years&#8230;and then disappear. Or, are at least so &#8220;<em>under the radar<\/em>&#8221; they don&#8217;t matter in the scheme of things. The ones that will never be on the list of <a title=\"list of top franchises\" href=\"https:\/\/www.thefranchiseking.com\"><strong>top franchises<\/strong><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dice-643639_640.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-15913\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dice-643639_640-620x465.png\" alt=\"get lucky\" width=\"557\" height=\"418\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dice-643639_640-620x465.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dice-643639_640-320x240.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dice-643639_640.png 640w\" sizes=\"auto, (max-width: 557px) 100vw, 557px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>You <em>Could<\/em> Get Lucky<\/h2>\n<p>That&#8217;s not to say you couldn&#8217;t get lucky.<\/p>\n<p>Maybe your franchise concept is absolutely amazing. A concept so good, would-be franchise owners (<em>who are a good fit for it<\/em>) would be foolish to pass up an opportunity to buy one.<\/p>\n<p>One in&#8230;well a lot, end up being amazing franchise opportunities. I hope it&#8217;s yours.<\/p>\n<p>&nbsp;<\/p>\n<h2>Intuition<\/h2>\n<p>Years ago, I had an in-person meeting with a young franchisor who thought his B2B franchise opportunity was The Bomb. He told me he was planning on selling 100 franchises in his first year.<\/p>\n<p>I couldn&#8217;t do it.<\/p>\n<p>No way.<\/p>\n<p>No how.<\/p>\n<p>I couldn&#8217;t pretend to be enthusiastic about his goals.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/donkey-48412_640.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15915\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/donkey-48412_640-620x579.png\" alt=\"a real ass\" width=\"620\" height=\"579\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/donkey-48412_640-620x579.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/donkey-48412_640-320x300.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/donkey-48412_640.png 640w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Because he was an ass.<\/p>\n<p>Seriously. I didn&#8217;t like the guy. I wasn&#8217;t &#8220;<em>feelin&#8217; it<\/em>.&#8221;<\/p>\n<p>There was something about him that rubbed me the wrong way.<\/p>\n<p>I have<a title=\"attention deficit disorder\" href=\"https:\/\/www.thefranchiseking.com\/attention-deficit-disorder-even-kings-can-have-add-part-1\"><strong> A.D.D<\/strong><\/a>.<\/p>\n<p>There are a few positives and a few negatives that come with the diagnosis.<\/p>\n<p>One of the positives: I have&nbsp;a natural ability that makes it possible to know something <em>without any proof or evidence.<\/em>&nbsp;I just<em> &#8220;know.&#8221;<\/em> I have great intuition.<em>&nbsp;<\/em><\/p>\n<p>It pisses my wife off to no end. Jeannine likes to have &#8220;<em>evidence<\/em>.&#8221; She likes facts&#8230;things she can see and touch. She can&#8217;t stand it when I tell her something doesn&#8217;t &#8220;<em>feel<\/em>&#8221; right. She <em>really<\/em> can&#8217;t stand it when I size someone up we just met. (<em>I can do it<\/em> w<em>ithin seconds. And, I&#8217;m right 95% of the time)<\/em><\/p>\n<p>Now, <b>I&#8217;m not an idiot.<\/b><br \/>\n&nbsp;<br \/>\n<a title=\"By Columbia Pictures\/Pillsbury (eBay front back) [Public domain], via Wikimedia Commons\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File%3AThree_Stooges_1937.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/a\/a2\/Three_Stooges_1937.jpg\/256px-Three_Stooges_1937.jpg\" alt=\"Three Stooges 1937\" width=\"323\" height=\"526\"><\/a><br \/>\n&nbsp;<br \/>\nI understand that facts are important.<\/p>\n<p>But, sometimes, one has to go with their intuition&#8230;their gut.<\/p>\n<p><em>You<\/em> know when something doesn&#8217;t &#8220;<em>feel<\/em>&#8221; right. It&#8217;s about trusting that feeling. I <em>always<\/em> do. &nbsp;But, do I base all of my decisions on the feeling or feelings I&#8217;m experiencing at the time? Nope. &nbsp;I don&#8217;t always remember to do it.<\/p>\n<p>But, this guy&#8230;the one I met with who had recently launched his franchise opportunity&#8230;I knew he was full of crap. I <em>knew<\/em> he wouldn&#8217;t be able to sell 100 franchises in his first year.<\/p>\n<p>Was his business concept good? I guess. It wasn&#8217;t going to be a game-changer.<\/p>\n<p>And, how did I know?<\/p>\n<p>I just <em>did<\/em>.<\/p>\n<p>Plus, he was too slick for my taste. He was a huckster. I knew it and <em>he<\/em> knew it.<\/p>\n<p>&nbsp;<\/p>\n<h2>Fast And Furious Is Not The Way To Sell Franchises<\/h2>\n<p>If you&#8217;re a <em>new<\/em> franchisor, or a <em>young<\/em> franchisor open to suggestions, here&#8217;s my top one:<\/p>\n<p><strong>Sell franchises slow and steady<\/strong>.<\/p>\n<p>Slow. And, steady.<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/best-franchise-to-open\" target=\"_blank\" rel=\"noopener\"><b>Award two or three franchises in your first year<\/b><\/a>. Doing so will allow you to perfect duplication. The better you can duplicate your business the better it will be.<\/p>\n<p>In year two, award 7-10 new franchises. Doing so will enable you to build your infrastructure out nicely. You&#8217;ll be able to grow your <a title=\"franchise technology\" href=\"https:\/\/www.thefranchiseking.com\/how-is-their-franchise-technology\"><strong>technology<\/strong><\/a> footprint out at a comfortable and affordable pace. You&#8217;ll be able to hire&#8230;or at least think about hiring <a title=\"franchise field rep\" href=\"https:\/\/www.thefranchiseking.com\/after-you-buy-a-franchise-will-you-get-field-visits\"><strong>a field representative<\/strong><\/a>. Your new franchisees need and want support. Give it to them.<\/p>\n<p>In year three, sell 10-20 franchises.<\/p>\n<p>And, so on. Maybe you&#8217;ll be able to get to 100 up and running franchises in year 5 or year 6.<\/p>\n<p>If you do, great!<\/p>\n<p>But, you might not.<\/p>\n<p>Know this: If you sell franchises fast and furious, and you don&#8217;t keep up with things&#8230;like support for example, your franchisees won&#8217;t be happy. They may not be successful either. Unhappy franchisees who aren&#8217;t making enough money will spell disaster for your franchise business. Franchise sales will stop. That&#8217;s because prospective franchisees who are calling your current franchisees (<em>as part of their research<\/em>) won&#8217;t be hearing a lot of good things from them, so they&#8217;ll go elsewhere. They&#8217;ll start <a title=\"search for a good franchise\" href=\"https:\/\/www.thefranchiseking.com\/products-prospective-franchise-business-owners-franchise-king\"><strong>searching<\/strong><\/a> for another franchise concept.<\/p>\n<p>&nbsp;<\/p>\n<h2>Some Exceptions<\/h2>\n<p>There are exceptions to every rule.<\/p>\n<p>Some franchisors have been able to grow really, really fast <em>and<\/em> are very successful.<\/p>\n<p>1. <a title=\"tutoring\" href=\"https:\/\/www.thefranchiseking.com\/franchise-opportunity-offer-an-important-service-for-todays-children\"><strong>This franchise<\/strong><\/a>-in the children&#8217;t tutoring space, has hundreds of franchises up and running.<\/p>\n<p>2. There are <a title=\"children's franchises\" href=\"https:\/\/www.bricks4kidz.com\/\" target=\"_blank\" rel=\"noopener\"><strong>500 of these franchises<\/strong><\/a> in the United States-they only started franchising in 2009.<\/p>\n<p>3. <a title=\"anytime fitness franchise\" href=\"https:\/\/www.anytimefitness.com\/\" target=\"_blank\" rel=\"noopener\"><strong>This fitness franchise<\/strong><\/a> has over 2,000 locations. They grew really fast.<\/p>\n<p>4. <a title=\"massage envy\" href=\"https:\/\/www.entrepreneur.com\/franchises\/massageenvyspa\/315409-0.html\" target=\"_blank\" rel=\"noopener\"><strong>Massage Envy<\/strong><\/a> is another fast-growth success story- with over 1,000 locations.<\/p>\n<p>5. This <a title=\"five guys\" href=\"https:\/\/www.fiveguys.com\" target=\"_blank\" rel=\"noopener\"><strong>fast food franchise<\/strong><\/a> concept has been sold out in the U.S. for a couple of years.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/12-58-57-315_640.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-15918\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/12-58-57-315_640-620x413.jpg\" alt=\"fast car\" width=\"620\" height=\"413\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/12-58-57-315_640-620x413.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/12-58-57-315_640-320x213.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/12-58-57-315_640-600x400.jpg 600w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/12-58-57-315_640.jpg 640w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2>Fast And Furious: The Bottom Line<\/h2>\n<p>You&#8217;re probably not going to sell 100 franchises in your first or second year.<\/p>\n<p>If you want to sell that many franchises in year one or two, if you&#8217;re hyper-focused on that goal, you better have some serious infrastructure in place to handle growth like that. And, you better have deep pockets.<\/p>\n<p>The other thing you&#8217;ll need to have is a <em>game-changing<\/em> concept.<\/p>\n<p>Like a 24\/7 fitness business. Or a franchise business concept that has to do with <a title=\"lego\" href=\"https:\/\/www.newyorker.com\/business\/currency\/the-year-of-the-lego\" target=\"_blank\" rel=\"noopener\"><strong>a square piece of plastic<\/strong><\/a>.<\/p>\n<p><strong>Update:<\/strong> The unnamed franchise concept I mentioned at the beginning of this post has been sued at least once, for selling a franchise in a state they didn&#8217;t bother registering in. This franchisor also &#8220;<em>shedded<\/em>&#8221; under-performing franchisees, for the purpose of getting their books in order for an outside investor.<\/p>\n<p>This franchisor has been offering franchises for almost 10 years now.<\/p>\n<p>They have yet to reach 100 franchises.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Listen<\/b> To This Blog Post<br \/>\n&nbsp;<br \/>\n<audio controls=\"\" preload=\"none\"><source src=\"https:\/\/www.odovox.com\/files\/audio\/2015-04-10_Fast_And_Furious_Is_Not_The_Way_To_Sell_Franchises.mp3\" type=\"audio\/mpeg\"><source src=\"https:\/\/www.odovox.com\/files\/audio\/2015-04-10_Fast_And_Furious_Is_Not_The_Way_To_Sell_Franchises.m4a\" type=\"audio\/aac\"><source src=\"https:\/\/www.odovox.com\/files\/audio\/2015-04-10_Fast_And_Furious_Is_Not_The_Way_To_Sell_Franchises.ogg\" type=\"audio\/ogg\"><\/audio><br \/>\nPodcasting+voice talent provided by <a href=\"https:\/\/www.odovox.com\" target=\"_blank\" rel=\"noopener\">Odovox.com<\/a><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New! You Can Now Listen To This Blog Post &nbsp; Podcasting+voice talent provided by Odovox.com &nbsp; &nbsp; (Fast And Furious Video) &nbsp; Grow, grow, grow! Faster&hellip;Faster! Sell, sell, sell! Close more deals! Award more franchises! Etc. &nbsp; It&rsquo;s Not Recommended You shouldn&rsquo;t grow a franchise concept too fast. Fast and furious is not the best [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[1073,1182],"tags":[1585,1584],"class_list":["post-15886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-concept","category-franchisors","tag-2014-fast-growing-franchises","tag-fast-and-furious-franchise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fast And Furious Is Not The Way To Sell Franchises<\/title>\n<meta name=\"description\" content=\"According to The Franchise King, Fast and furious is not the way to sell franchises. So, what is the best way? 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