{"id":20961,"date":"2016-09-15T14:54:33","date_gmt":"2016-09-15T14:54:33","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=20961"},"modified":"2016-09-15T14:54:33","modified_gmt":"2016-09-15T14:54:33","slug":"importance-having-fast-loading-franchise-website","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/importance-having-fast-loading-franchise-website","title":{"rendered":"The Importance Of Having A Fast-Loading Franchise Website"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20964\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fast-loading-franchise-website-620x361.jpg\" alt=\"web hosting and the importance of having a fast-loading franchise website\" width=\"647\" height=\"377\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fast-loading-franchise-website-620x361.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fast-loading-franchise-website-320x187.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fast-loading-franchise-website.jpg 640w\" sizes=\"auto, (max-width: 647px) 100vw, 647px\" \/><\/p>\n<p>(<em>Disclosure: I&#8217;m an affiliate for <a title=\"web host\" href=\"https:\/\/www.siteground.com\/go\/king\" target=\"_blank\">SiteGround<\/a>. As a result, the company will pay me if you purchase their speedy web hosting services through one of the links in this article<\/em>. <em>One more thing:\u00a0The Franchise King.com is powered by <a title=\"powered by\" href=\"https:\/\/www.siteground.com\/go\/king\" target=\"_blank\">SiteGround<\/a><\/em>.)<\/p>\n<p>&nbsp;<\/p>\n<h2>Speed<\/h2>\n<p>Today&#8217;s prospective franchise owners visit <em>lots<\/em> of franchise websites. They&#8217;re usually going from one website to another in rapid succession. They&#8217;re looking for-and <em>expect to<\/em> obtain the information about your franchise business opportunity* fast. <strong>If they don&#8217;t get their information quickly they move on to the next franchise website on their list<\/strong>. The importance of having a fast-loading website for those looking to buy a franchise is crucial. And, not just for your web visitors.<\/p>\n<p>*This article is mainly for franchisors. But, it&#8217;s important for prospective franchise owners to know how important it is in today&#8217;s digital world for companies with an internet presence to have <strong>a speedy website<\/strong>. If you become the owner of a franchise, the corporate website is usually a major touchpoint for your potential customers\/clients. That website better be good. And, fast.<\/p>\n<p>&nbsp;<\/p>\n<h2>Website Speed Is An Important Ranking Signal For Google<\/h2>\n<p>Brian Dean, of Backlinko, has made quite a name for himself in the world of Search Engine Optimization. (<em>SEO<\/em>) His how-to guides are off the charts. When it comes to website rankings, Brian definitely knows what he&#8217;s talking about.<\/p>\n<p>After analyzing 1,000,000 Google search results, one of the things he discovered was this:<\/p>\n<blockquote><p>&#8220;<em>Site speed matters. Based on data from Alexa, pages on fast-loading sites rank significantly higher than pages on slow-loading sites<\/em>.&#8221;<\/p><\/blockquote>\n<p><a title=\"brian dean top google search ranking factors\" href=\"https:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\">Read<\/a>\u00a0about the other things Brian found out about how Google ranks websites.<\/p>\n<p>&nbsp;<\/p>\n<h2>How Fast Is Your Website?<\/h2>\n<p>I&#8217;ll show you exactly how to find out&#8230;but first, check out how fast the website you&#8217;re now on is.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20965\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-website-speed-620x185.png\" alt=\"the franchise king website's speed ranking\" width=\"620\" height=\"185\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-website-speed-620x185.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-website-speed-320x96.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-website-speed-768x230.png 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-website-speed.png 990w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>I want you to focus on the figure on the top right of the image.<\/p>\n<p><strong>The Franchise King.com is faster than 82% of all the websites that have been tested <a title=\"website loading speed test\" href=\"https:\/\/pingdom.com\" target=\"_blank\">here<\/a><\/strong>.<\/p>\n<p>To test the speed of <em>your<\/em> website, <a title=\"pingdom website speed tools\" href=\"https:\/\/tools.pingdom.com\/\" target=\"_blank\">go here<\/a>. How fast is it?<\/p>\n<p>Another thing I want you to do, is to use the free Pingdom tool to compare websites. Just type in the web addresses of some other sites-preferable well-known ones.<\/p>\n<p>(<em>I tested CNN.com and FoxNews.com. The results were surprising<\/em>)<\/p>\n<p>&nbsp;<\/p>\n<h2>The Importance Of Having A Fast-Loading Franchise Website<\/h2>\n<p>I doubt very much if anyone in your organization (<em>besides your webmaster<\/em>) keeps an eye on your website&#8217;s loading speed. <em>Maybe<\/em> someone does-but I don&#8217;t expect them to. There are certainly other pressing matters. But, if you want to improve the odds of getting your opportunity&#8230;your business found on Google, speed up your website.<\/p>\n<p>Good news! It shouldn&#8217;t cost you a lot of money to do. As a matter of fact, your costs could end up being less than what you&#8217;re currently spending on hosting.<br \/>\n&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-20968\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fast-loading-servers-620x413.jpg\" alt=\"image of servers\" width=\"655\" height=\"436\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fast-loading-servers-620x413.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fast-loading-servers-320x213.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fast-loading-servers-600x400.jpg 600w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fast-loading-servers.jpg 640w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>One Powerful Way To Speed Up Your Website<\/h2>\n<p>I&#8217;ve owned <a title=\"franchise websites\" href=\"https:\/\/www.thefranchiseking.com\">The Franchise King.com<\/a> domain for 10+ years. I&#8217;ve used several different web hosts.<\/p>\n<p>By far, the web hosting provider I&#8217;m using now-and have been for the past 2 years, is the best. Here&#8217;s why:<\/p>\n<ul>\n<li>The servers they use are wicked-fast<\/li>\n<li>Their technical support is strong and response time is fast.<\/li>\n<li>Their resource pages\/knowledge pages provide time-saving tips<\/li>\n<li>They provide free tools that increase website speed<\/li>\n<li>They provide state-of-the-art hack protection<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>A Note About Technical Support<\/h2>\n<p><a title=\"hosting\" href=\"https:\/\/www.siteground.com\/go\/king\" target=\"_blank\">The hosting package I use for this website<\/a> can handle 100,000 visitors a month. A couple of really important things (<em>that are important to me<\/em>) are included with my package.<\/p>\n<p><strong>Priority Technical Support<\/strong><\/p>\n<p>I use the chat feature when I need a question answered, or I need help with something. I&#8217;ve never waited to chat with a support person for more than 1 1\/2 minutes. That&#8217;s almost instant in my book.<\/p>\n<p><strong>Backups<\/strong><\/p>\n<p>The Franchise King.com account contains 30 backups of my website\/blog. I&#8217;ve had to have technical support restore my website a few times because of an error I made. That&#8217;s what backups are for!<\/p>\n<p><strong>PCI Compliance<\/strong><\/p>\n<p>I sell <a title=\"for franchise buyers\" href=\"https:\/\/www.thefranchiseking.com\/products-prospective-franchise-business-owners-franchise-king\">products<\/a> and <a title=\"looking to buy a franchise consultations\" href=\"https:\/\/www.thefranchiseking.com\/looking-buy-franchise-hire\">services<\/a> on this website. It&#8217;s PCI compliant* because of the hosting package I use. That&#8217;s makes things safe-security-wise whenever a web visitor makes a purchase directly from my website.<\/p>\n<p>*\u00a0The Payment Card Industry Data Security Standard (<em>PCI DSS<\/em>) is a set of security standards designed to ensure that ALL companies that accept, process, store or transmit credit card information maintain a secure environment.<\/p>\n<p>&nbsp;<\/p>\n<h2>Maybe It&#8217;s Time To Make A Switch<\/h2>\n<p>I have published over over 1500 articles here. In addition, I have hundreds of pages and hundreds of images\/videos on this website. This website is the central hub for my business. Understandably, I was pretty nervous when I made the switch over to SiteGround. (<em>You&#8217;ll probably be nervous when and if you make a switch.<\/em>)<\/p>\n<p>They made it so easy. And, they didn&#8217;t charge me to do it-like several other web hosts do. And, I didn&#8217;t lose any data. <strong>None!<\/strong><\/p>\n<p><strong>The team at <a title=\"siteground\" href=\"https:\/\/www.siteground.com\/go\/king\">SiteGround<\/a> had my site up and running on their web servers in less than a day.\u00a0<\/strong><\/p>\n<p><b>In Conclusion<\/b><\/p>\n<p>Maybe you&#8217;re happy with the speed of your site, and your current web host. If so, I encourage you to stay with them.<\/p>\n<p>If you&#8217;re not happy, and you&#8217;re looking for a really good web hosting service + a good company with great support and state-of-the-art technology, you may want to make a switch. I&#8217;m glad I did.<\/p>\n<p><a href=\"https:\/\/www.siteground.com\" onClick=\"this.href='https:\/\/www.siteground.com\/web-hosting.htm?afbannercode=5fc6847a9dad7460780012fedd5e3d10'\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ua.siteground.com\/img\/banners\/general\/best-pack\/250x250.gif\" alt=\"Web Hosting\" width=\"250\" height=\"250\" border=\"0\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Disclosure: I&rsquo;m an affiliate for SiteGround. As a result, the company will pay me if you purchase their speedy web hosting services through one of the links in this article. One more thing:&nbsp;The Franchise King.com is powered by SiteGround.) &nbsp; Speed Today&rsquo;s prospective franchise owners visit lots of franchise websites. They&rsquo;re usually going from one [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[1038,1039],"tags":[572,1756],"class_list":["post-20961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online-presence","category-websites","tag-franchise-websites","tag-web-hosting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Importance Of Having A Fast-Loading Franchise Website &#8212; The Franchise King\u00ae<\/title>\n<meta name=\"description\" content=\"The importance of having a fast-loading franchise website can&#039;t be underestimated. 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