{"id":23017,"date":"2017-03-20T10:17:35","date_gmt":"2017-03-20T10:17:35","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=23017"},"modified":"2017-03-20T20:12:22","modified_gmt":"2017-03-20T20:12:22","slug":"wanted-regional-developers-for-new-game-changing-spa-franchise","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/wanted-regional-developers-for-new-game-changing-spa-franchise","title":{"rendered":"Wanted: Regional Developers For New Game-Changing Spa Franchise"},"content":{"rendered":"

\"Sirius<\/a><\/p>\n

(Sponsored Post<\/em>)<\/p>\n

Back in 2002, when John Leonesio launched Massage Envy, he couldn\u2019t have known how much his franchise concept would impact the spa\/beauty industry.\u00a0 Well it did-in a big way. The amount of Massage Envy franchises that opened was mind-boggling. I couldn\u2019t believe what I witnessed.<\/p>\n

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John Leonesio\u2019s Membership Concept Totally Fooled Me<\/h2>\n

After Massage Envy started getting known in franchise circles, I shared my opinion about the concept with a couple of my fellow franchise business colleagues.<\/p>\n

\u201cWho the heck is going to pay for monthly massages-in advance? A membership model for massages? I don\u2019t see it happening<\/em>.\u201d<\/p><\/blockquote>\n

From Forbes.com:<\/p>\n

\u201cMassage Envy’s affordable-membership model has propelled the chain and its eye-catching purple-logoed storefront spas to more than 1,000 locations in 49 states. It’s the nation’s largest employer of massage therapists–more than 22,000–and has topped $1.2 billion in annual system-wide sales, averaging out to $1.2 million in annual revenue for each spa<\/em>\u201d More<\/a><\/p><\/blockquote>\n

Whoops. Massage Envy- 1 | The Franchise King\u00ae- 0. I don\u2019t want to get fooled<\/a> again.<\/p>\n

Keep reading.<\/p>\n

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The Way It Is Now<\/h2>\n

Consumers who want to look and feel their best are getting increasingly frustrated. Why? Because the services they\u2019re willing to pay for are being provided by single service providers<\/em>.<\/p>\n

Do you need a blow dry?<\/strong><\/p>\n

Go to a hair salon.<\/em><\/p>\n

Would you like a facial, waxing or a body wrap?<\/strong><\/p>\n

Find a spa<\/em>.<\/p>\n

Do you need teeth whitening?<\/strong><\/p>\n

Arrange it with your dental hygienist<\/em>.<\/p>\n

Do you enjoy getting manicures and pedicures?<\/strong><\/p>\n

Head to a nail salon<\/em>.<\/p>\n

Have you been thinking about getting a massage?<\/strong><\/p>\n

There\u2019s probably a place you can schedule one nearby<\/em>.<\/p>\n

I just named 5 different places<\/strong> you must physically visit to get the services you want. That\u2019s a lot of driving, not to mention the time you spend attempting to schedule those services. It can be (and is<\/em>) very frustrating. But that\u2019s just the way it is now.<\/p>\n

Correction:<\/strong> That\u2019s the way it was<\/em>.<\/p>\n

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\"wanted:<\/a><\/p>\n

Wanted: Regional Developers For New Game-Changing Spa Franchise<\/h2>\n

***** Press Release *****<\/strong><\/p>\n

Scottsdale, Arizona<\/strong>–, The Leonesio Group (TLG,LLC) and Frank Leonesio announce the launch of a brand new franchise concept – Sirius Day Spa<\/strong>. The Leonesio name is synonymous with Health, Wellness and Beauty. Sirius Day Spa<\/strong> will be The Leonesio Group\u2019s fourth Franchise in the same category. Sirius Day Spa<\/strong> will create a beautiful, professional Day Spa experience in neighborhoods across the nation with a myriad of luxurious spa services including massages, facials, body wraps, manicures, pedicures, waxing, hair salon services, teeth whitening and more<\/em>.<\/p>\n

That\u2019s right; every spa service one could ever want<\/a> can now be found under one roof. No more driving from place to place. As a result, scheduling every service you need just became a heck of a lot easier, because you only have to make one phone call to one phone number. Sounds like a plan.<\/p>\n

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What\u2019s Hot In Franchising?<\/h2>\n

That\u2019s one of the most popular questions I\u2019m asked when would-be franchisees contact me. Here\u2019s my answer:<\/p>\n

\u201cThe hottest franchise opportunities are ones that offer products\/services that today\u2019s consumers either need or really, really want. For example, getting your vehicle repaired is a need. All of us need a way to get to work etc.\u201d<\/em><\/p><\/blockquote>\n

But a want<\/strong>…<\/p>\n