{"id":23143,"date":"2017-04-07T17:45:46","date_gmt":"2017-04-07T17:45:46","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=23143"},"modified":"2017-04-08T15:10:38","modified_gmt":"2017-04-08T15:10:38","slug":"results-from-the-2017-franchise-buyer-survey-are-mostly-blah","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah","title":{"rendered":"Results From The 2017 Franchise Buyer Survey Are Mostly Blah"},"content":{"rendered":"<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/survey-opinion-research-voting-fill-159353.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23144\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/survey-opinion-research-voting-fill-159353.jpeg\" alt=\"2017 franchise surveys\" width=\"620\" height=\"454\" \/><\/a><\/p>\n<p>I recently published <strong>The 2017 Franchise Buyer Survey<\/strong>. As you&#8217;ll see, the results were <em>mostly<\/em> blah.<\/p>\n<p>Only 7 questions in length, the survey was designed with one thing in mind; to learn about today&#8217;s prospective franchise owners: They&#8217;re &#8220;<em>why&#8217;s<\/em>,&#8221; &#8220;<em>what&#8217;s<\/em>,&#8221; &#8220;<em>when&#8217;s<\/em>,&#8221; and &#8220;<em>how&#8217;s<\/em>.&#8221;<\/p>\n<p>Buy why did I make the survey so short?<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<div id=\"_giphy_b8jefh8LnBmMw\" style=\"max-width: 480px;\"><\/div>\n<p><script>var _giphy = _giphy || [];_giphy.push({ id:\"b8jefh8LnBmMw\", w:480, h:260.3036876355748, clickthrough_url: \"https:\/\/giphy.com\/gifs\/b8jefh8LnBmMw\" });var g = document.createElement(\"script\");g.type = \"text\/javascript\";g.async = true;g.src = (\"https:\" == document.location.protocol ? \"https:\/\/\" : \"https:\/\/\") + \"giphy.com\/static\/js\/widgets\/embed.js\";var s = document.getElementsByTagName(\"script\")[0];s.parentNode.insertBefore(g, s);<\/script><br \/>\n&nbsp;<br \/>\nBecause people are busy. I wanted to have as many prospective franchise owners answer the questions as possible.<\/p>\n<p>My comments\/observations are under each of the images.<\/p>\n<p>&nbsp;<\/p>\n<h2>The Results Of The 2017 Franchise Buyer Survey<\/h2>\n<p>&nbsp;<\/p>\n<h3>Why Are You Thinking About Buying A Franchise?<\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23144\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q1-620x454.png\" alt=\"2017 franchise buyer survey results question 1\" width=\"620\" height=\"454\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q1-620x454.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q1-320x234.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q1-768x562.png 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q1.png 773w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>A lot of the people who call me to find out more about my products and\/or my 1-on-1 franchise ownership consultations-are out of work. That&#8217;s why I&#8217;m a bit surprised by the results above.<\/p>\n<p>The answers show that there are <em>definitely<\/em> unhappy people around&#8230;folks who hate their jobs. But maybe they&#8217;re staying at their jobs longer. Maybe they&#8217;re willing to put up with a lot more crap these days. Possible reasons:<\/p>\n<ul>\n<li>Intense uncertainty because of <a title=\"trump and the franchise industry\" href=\"https:\/\/www.thefranchiseking.com\/will-president-trump-disrupt-franchising\">him<\/a><\/li>\n<li>Unusually high stock market (<em>When is the other shoe going to drop?<\/em>)<\/li>\n<li>Family pressure to &#8220;<em>hang in there<\/em>&#8220;<\/li>\n<\/ul>\n<p>I&#8217;m sure there are other reasons.<\/p>\n<p>What are yours?<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"heavy sm-questiontitle\">How much of your own money (<em>before getting a business loan<\/em>) can you invest?<\/h3>\n<p class=\"heavy sm-questiontitle\"><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23145\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q2-620x387.png\" alt=\"results from the 2017 franchise buyer survey are mostly blah\" width=\"620\" height=\"387\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q2-620x387.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q2-320x200.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q2.png 765w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p class=\"heavy sm-questiontitle\">Most of the people who answered this survey question <em>are<\/em> being realistic. With the average total upfront investment of a franchise being around $175,000 or so, putting $50,000-$100,000 up-before a loan, is right on the money. That&#8217;s because today&#8217;s lenders need to see real skin (<span style=\"color: #008000;\"><strong>$$$$<\/strong><\/span>) in the game.<\/p>\n<p class=\"heavy sm-questiontitle\"><strong>Fact: No Money Down Means No Franchise \u00a0<\/strong><\/p>\n<p class=\"heavy sm-questiontitle\"><strong>Small Business Loan Tip:<\/strong> If you don&#8217;t have $50,000 liquid available, franchise ownership may be out of reach.<\/p>\n<p class=\"heavy sm-questiontitle\">You can apply for a loan, including a non-traditional one,\u00a0<a title=\"franchise loans\" href=\"https:\/\/www.thefranchiseking.com\/apply-for-a-franchise-loan\">right here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"heavy sm-questiontitle\">Ideally, when would you like to be in business?<\/h3>\n<p class=\"heavy sm-questiontitle\"><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-tfk.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-23147 size-large\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-tfk-620x325.png\" alt=\"franchise buyer survey question 3\" width=\"620\" height=\"325\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-tfk-620x325.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-tfk-320x168.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-tfk-768x402.png 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-tfk.png 783w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p class=\"heavy sm-questiontitle\">Buying a franchise is a big deal; the dominant answer to this survey question reveals that fact.<\/p>\n<p class=\"heavy sm-questiontitle\">What I&#8217;m referring to is the answer, &#8220;<em>Within a year<\/em>,&#8221; because it&#8217;s a nice, comfortable, safe answer. There is very little in the way of a &#8220;<em>commitment<\/em>,&#8221; to becoming your own boss with an answer like that. It&#8217;s the popular &#8220;<em>I&#8217;m just looking around right now<\/em>,&#8221; thing-which is fine. It&#8217;s where most people start. It&#8217;s the &#8220;<em>learning<\/em>&#8221; stage. Lucky for you I created <strong>Franchise Business University<\/strong>, where you can learn everything you need to know about franchising.<\/p>\n<p class=\"heavy sm-questiontitle\"><a href=\"https:\/\/franchisebusinessuniversity.com\/online-business-courses-at-franchise-business-university-com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23086\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/FBU-new-logo-620x127.png\" alt=\"free online franchise course\" width=\"620\" height=\"127\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/FBU-new-logo-620x127.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/FBU-new-logo-320x66.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/FBU-new-logo-768x157.png 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/FBU-new-logo.png 840w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p class=\"heavy sm-questiontitle\">\u00a0Click the Crown to take my\u00a0<strong>free<\/strong> introductory course on franchise ownership.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"heavy sm-questiontitle\">What type (s) of franchises interest you?<\/h3>\n<p class=\"heavy sm-questiontitle\"><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23148\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q4-620x452.png\" alt=\"question 4 of 2017 franchise survey\" width=\"620\" height=\"452\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q4-620x452.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q4-320x233.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q4-768x560.png 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q4.png 775w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p class=\"heavy sm-questiontitle\">The most popular franchise category-and the largest one, is food. So, it&#8217;s no surprise that respondents to <strong>The 2017 Franchise Buyer Survey<\/strong> answered the way they did. Can you say <a href=\"https:\/\/www.thefranchiseking.com\/pizza-franchises-how-much-pizza-knowledge-do-you-need\" target=\"_blank\">pizza pie<\/a>?<\/p>\n<p class=\"heavy sm-questiontitle\">One the other hand, the interest shown by respondents in the Business-to-Business franchise category was surprising. A number that high, (<em>38%<\/em>) can mean one of two things:<\/p>\n<p class=\"heavy sm-questiontitle\">A. Respondents didn&#8217;t know that Business-to-Business (<em>B2B<\/em>) franchise opportunities are really &#8220;<em>sales<\/em>&#8221; opportunities.<\/p>\n<p class=\"heavy sm-questiontitle\">In other words, when you own a B2B franchise, outside sales, <a title=\"senior care franchise owner role\" href=\"https:\/\/www.thefranchiseking.com\/dont-buy-senior-care-franchise-unless\">including a lot of cold-calling<\/a>, is required. And the sales activities are usually done by <em>you<\/em>.<\/p>\n<p class=\"heavy sm-questiontitle\">B. Respondents <em>did<\/em> know that there would be a lot of selling involved, and they <em>liked<\/em> that fact.<\/p>\n<p class=\"heavy sm-questiontitle\">They also may have been attracted to the idea of being a <a title=\"franchises that are home-based\" href=\"https:\/\/www.franchisedirect.com\/homebasedfranchises\/16\" target=\"_blank\">home-based franchise business<\/a> owner. (<em>A lot of B2B franchises can be run from home<\/em>.)<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"heavy sm-questiontitle\">What are your growth plans?<\/h2>\n<p class=\"heavy sm-questiontitle\"><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23149\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q5-620x396.png\" alt=\"franchise survey 2017 results question 5\" width=\"620\" height=\"396\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q5-620x396.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q5-320x204.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q5-768x490.png 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q5.png 788w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p class=\"heavy sm-questiontitle\">(<em>Gold-colored\u00a0bar-the complete answer was: &#8220;I&#8217;d like to control an entire geographical area<\/em>.&#8221;)<\/p>\n<p class=\"heavy sm-questiontitle\">The interest in owning <strong>multiple<\/strong> franchise locations-becoming a <a title=\"more than one franchise\" href=\"https:\/\/smallbiztrends.com\/2009\/10\/multi-unit-franchising-what-you-need-to-know.html\" target=\"_blank\">multi-unit franchise owner<\/a>, was as high as owning only one franchise unit. Interesting.<\/p>\n<p class=\"heavy sm-questiontitle\">To put it another way, today&#8217;s franchise buyers are <em>very<\/em> open to owning a business that could become pretty big. I like that. (<em>Franchisors do too!<\/em>)<\/p>\n<p class=\"heavy sm-questiontitle\">Are <em>you<\/em> looking to own a six-figure franchise business?<\/p>\n<p class=\"heavy sm-questiontitle\">If so, see if you can latch-on to a multi-unit franchise opportunity. Maybe a young franchise <a title=\"top cell phone repair franchises\" href=\"https:\/\/www.thefranchiseking.com\/franchise-opportunity-in-the-exploding-mobile-device-market\">like this one<\/a>. Or even <a title=\"regional developers\" href=\"https:\/\/www.thefranchiseking.com\/wanted-regional-developers-for-new-game-changing-spa-franchise\">this franchise opportunity<\/a>. Newer franchise concepts tend to have wide-open territories. Another words, you can have first dibs on potentially lucrative locations.<\/p>\n<p class=\"heavy sm-questiontitle\"><strong>FYI:<\/strong> There&#8217;s nothing wrong with owning one franchise location. You can still do well, financially. It just depends on the one you choose, and if you can do enough volume.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"heavy sm-questiontitle\">What kind of help are you planning on getting?<\/h3>\n<p class=\"heavy sm-questiontitle\"><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-23150\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q6-620x436.png\" alt=\"the 2017 franchise buyer survey from the franchise king\" width=\"620\" height=\"436\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q6-620x436.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q6-320x225.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q6-768x541.png 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/2017-survey-q6.png 790w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p class=\"heavy sm-questiontitle\">(<em>The text before the<\/em> g<em>rey bar in middle is cut off: \u00a0Answer was: &#8220;I may be willing to pay someone to help me do this right.<\/em>&#8221; <em>The text in the gold bar is cut off, too. <\/em>H<em>ere is what it reads: &#8220;I&#8217;m thinking of working with a franchise broker\/consultant<\/em>.&#8221; &#8211;\u00a0<em>The ones who offer their services for free<\/em>.)<\/p>\n<p class=\"heavy sm-questiontitle\">Look at the blue bar. It reveals that more people than not realize the importance of hiring <a title=\"joel libava says to hire a franchise attorney\" href=\"https:\/\/www.sba.gov\/blogs\/franchise-lawyers-when-use-one\" target=\"_blank\">a franchise attorney<\/a>! That makes me very, very, happy.<\/p>\n<p class=\"heavy sm-questiontitle\"><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/applause-297115_640-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-23158\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/applause-297115_640-1.png\" alt=\"happy about using a franchise attorney\" width=\"611\" height=\"640\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/applause-297115_640-1.png 611w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/applause-297115_640-1-286x300.png 286w\" sizes=\"auto, (max-width: 611px) 100vw, 611px\" \/><\/a><\/p>\n<p class=\"heavy sm-questiontitle\">Hiring a franchise attorney-a good one, will go a long way in helping you sleep better at night. Because you&#8217;ll be protected.<\/p>\n<p class=\"heavy sm-questiontitle\">Today&#8217;s Franchise Disclosure Documents (<em>FDD&#8217;s<\/em>) are barely written in English. There&#8217;s a lot to digest.<\/p>\n<p class=\"heavy sm-questiontitle\">And, contrary to some of the <a title=\"alternative facts in franchising\" href=\"https:\/\/www.thefranchiseking.com\/new-top-10-alternative-facts-about-franchising\">alternative facts<\/a> that some franchise salespeople and\/or franchise &#8220;<em>consultants<\/em>&#8221; might tell you, there may be things in your franchise agreement (<em>contract<\/em>) that <em>are<\/em> negotiable.<\/p>\n<p class=\"heavy sm-questiontitle\"><strong>Please hire a franchise attorney <em>before<\/em> you send your franchise fee check in-and before you sign your franchise agreement.<\/strong><\/p>\n<p class=\"heavy sm-questiontitle\">I&#8217;m also happy to see that that most of the respondents don&#8217;t want to tackle buying a franchise alone.<\/p>\n<p class=\"heavy sm-questiontitle\">That&#8217;s smart.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently published The 2017 Franchise Buyer Survey. As you&rsquo;ll see, the results were mostly blah. Only 7 questions in length, the survey was designed with one thing in mind; to learn about today&rsquo;s prospective franchise owners: They&rsquo;re &ldquo;why&rsquo;s,&rdquo; &ldquo;what&rsquo;s,&rdquo; &ldquo;when&rsquo;s,&rdquo; and &ldquo;how&rsquo;s.&rdquo; Buy why did I make the survey so short? &nbsp; &nbsp; &nbsp; [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[32,1204],"tags":[1814,1570],"class_list":["post-23143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-purchasing","category-surveys","tag-franchise-buyer","tag-franchise-surveys"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Results From The 2017 Franchise Buyer Survey Are Mostly Blah &#8212; The Franchise King\u00ae<\/title>\n<meta name=\"description\" content=\"That&#039;s right: The results from The 2017 Franchise Buyer Survey are mostly blah. They&#039;re pretty vanilla. The results are worth a look, though.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Results From The 2017 Franchise Buyer Survey Are Mostly Blah\" \/>\n<meta property=\"og:description\" content=\"That&#039;s right: The results from The 2017 Franchise Buyer Survey are mostly blah. They&#039;re pretty vanilla. The results are worth a look, though.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefranchiseking.com\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah\" \/>\n<meta property=\"og:site_name\" content=\"The Franchise King\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-07T17:45:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-08T15:10:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/survey-opinion-research-voting-fill-159353.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Libava\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah\"},\"author\":{\"name\":\"Joel Libava\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/person\\\/b560fd324f6df9be52ac875e631beb66\"},\"headline\":\"Results From The 2017 Franchise Buyer Survey Are Mostly Blah\",\"datePublished\":\"2017-04-07T17:45:46+00:00\",\"dateModified\":\"2017-04-08T15:10:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah\"},\"wordCount\":964,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/survey-opinion-research-voting-fill-159353.jpeg\",\"keywords\":[\"franchise buyer\",\"franchise surveys\"],\"articleSection\":[\"Franchise Purchasing\",\"Surveys\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah\",\"name\":\"Results From The 2017 Franchise Buyer Survey Are Mostly Blah &#8212; The Franchise King\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/results-from-the-2017-franchise-buyer-survey-are-mostly-blah#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/survey-opinion-research-voting-fill-159353.jpeg\",\"datePublished\":\"2017-04-07T17:45:46+00:00\",\"dateModified\":\"2017-04-08T15:10:38+00:00\",\"description\":\"That's right: The results from The 2017 Franchise Buyer Survey are mostly blah. 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