{"id":23425,"date":"2017-05-01T19:57:35","date_gmt":"2017-05-01T19:57:35","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=23425"},"modified":"2017-05-01T19:57:35","modified_gmt":"2017-05-01T19:57:35","slug":"why-the-franchise-article-i-just-read-is-so-alarming","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/why-the-franchise-article-i-just-read-is-so-alarming","title":{"rendered":"Why The Franchise Article I Just Read Is So Alarming"},"content":{"rendered":"

\"franchise<\/a><\/p>\n

45 seconds. That’s about how long it took me to decide to write this<\/em> franchise article-which is in response to a franchise article I just read that’s so alarming.<\/b><\/p>\n

The article* “7 Unique\u00a0Franchise Opportunities With A High ROI,<\/em>” should have never been written<\/strong>. Let me explain why.<\/p>\n

 <\/p>\n

ROI<\/h2>\n

I’ll get into why the article I just read is so alarming…and so misleading, <\/strong>after I show you this.<\/p>\n

“This<\/em>,” being a real quick lesson on what ROI is.<\/p>\n

From Investing Answers<\/a>:<\/p>\n

“Return On Investment (ROI) measures the gain or loss generated on an investment relative to the amount of money invested. ROI is usually expressed as a percentage and is typically used for personal financial decisions, to compare a company’s profitability or to compare the efficiency of different investments<\/em>.”<\/p><\/blockquote>\n

So, it’s the return on your investment. And your returns can be high, average, or just plain lousy.<\/p>\n

Got it?<\/p>\n

*I’m not going to provide a link to the article I’m calling attention to<\/strong>.That’s because the world of franchising<\/a> can be confusing enough-especially for people who are just starting to look into becoming their own bosses. Let’s continue.<\/p>\n

 <\/p>\n

High ROI<\/h2>\n

Let’s talk about a high<\/em> ROI for a moment.<\/p>\n

What is it?<\/p>\n

What is a high ROI?<\/strong><\/p>\n

To put it another way, what do you<\/em> think a high ROI (in franchising<\/em>) is?<\/p>\n

Is it:<\/strong><\/p>\n

    \n
  • 10%<\/li>\n
  • 15%<\/li>\n
  • 25%<\/li>\n
  • 37%<\/li>\n<\/ul>\n

    What is it? Better yet, what is a high ROI for you<\/strong>?<\/p>\n

    “Well Joel, it depends on the investment<\/em>.”<\/p>\n

     <\/p>\n

    <\/div>\n