{"id":27809,"date":"2018-04-02T12:15:10","date_gmt":"2018-04-02T12:15:10","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=27809"},"modified":"2021-01-21T14:00:50","modified_gmt":"2021-01-21T19:00:50","slug":"franchise-marketing-millennials","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/franchise-marketing-millennials","title":{"rendered":"How To Market A Franchise Opportunity To Millennials"},"content":{"rendered":"

\"market<\/a>
\n(Guest Post<\/em>)<\/p>\n

Attention Franchisors:<\/b>
\nA widely discussed subject in the franchise<\/a> industry is how to market your franchise opportunity to millennials. On the whole, the ideas on this topic are mostly tactical and range from PR, content marketing, social media targeting, video production, and speaking engagements.<\/p>\n

While these tactics can prove to be useful lead generators and create awareness for your franchise opportunity, they may not translate to sales. Why is that the case? New evidence in a study<\/a> completed by American Express showed that millennials are all about working for or starting purpose-driven companies.<\/p>\n

For example, read this headline:<\/p>\n

“Nike Spends Billions On Marketing, But Millennials Still Like Toms More<\/em>”<\/p>\n

The research conducted in the study showed millennials perceive Toms at a higher brand value than Nike. How is it possible that Tom’s has a more significant brand value than Nike, a company spending billions of dollars per year on high profile athlete endorsements, large-scale productions, and exorbitantly priced ad placements?<\/p>\n

The Toms brand is built on its concise \u2018one for one’ mission which donates one pair of shoes for every pair purchased. Tom’s exemplifies<\/a> its purpose through innovative marketing like their “one day without shoes<\/em>” campaign. “One day without shoes<\/em>” encourages individuals around the world to go barefoot to experience how difficult life without shoes can be. The one-day social media event engaged 3.5 million people and resulted in Toms donating 27,435 pairs of shoes to children worldwide.<\/p>\n

What does a purpose driven approach like the Tom\u2019s brand mean for your franchise organization?<\/p>\n

 <\/p>\n

Market A Franchise Opportunity To Millennials: Ask These Questions Before You Do It<\/h2>\n

Here are a few questions you should ask yourself as you brainstorm how to make your franchise opportunity<\/a> attractive to millennials:<\/p>\n