{"id":27854,"date":"2018-04-09T18:26:32","date_gmt":"2018-04-09T18:26:32","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=27854"},"modified":"2018-04-09T18:26:32","modified_gmt":"2018-04-09T18:26:32","slug":"we-dont-know-until-we-do","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/we-dont-know-until-we-do","title":{"rendered":"We Don&#8217;t Know Until We Do (Thank You Muddy Waters)"},"content":{"rendered":"<p>It&#8217;s true. You (<em>and I<\/em>) don&#8217;t know until we do. Check this out. <\/p>\n<p>&nbsp;<\/p>\n<h2>A Quick Story<\/h2>\n<p>I&#8217;m not sure exactly what year it was&#8230;sometime<em>\u00a0<\/em>in the 1980&#8217;s though\u00a0&#8211; my friend, Eric Nusbaum, dragged me to the concert I&#8217;m about to tell you about.<\/p>\n<p>I was in Buffalo for the weekend-I used to visit there a lot because Eric*, and a few other buddies of mine, either lived there or in Niagara\u00a0Falls. Anyway&#8230;<\/p>\n<p>*Eric was a comedian at the time. He was the MC and the manager at Yuk Yuk&#8217;s, one of THE places for comedy at the time.<\/p>\n<p><a title=\"eric nusbaum yuk-yuk's\" href=\"https:\/\/www.democratandchronicle.com\/story\/news\/local\/rocroots\/2015\/05\/15\/whatever-happened-yuk-yuks\/27241299\/\" target=\"_blank\" rel=\"noopener\">Here&#8217;s an article about Yuk Yuks<\/a>-featuring a picture of Eric. Anyway&#8230;<\/p>\n<p>Eric asked me if I wanted to go see\u00a0<strong>Muddy Waters<\/strong>\u00a0play at The Imperial Garage in Niagara Falls..<\/p>\n<p>My response: &#8220;<em>I don&#8217;t know. Who the heck is Muddy Waters<\/em>?&#8221;<\/p>\n<p>Eric looked at me like I was an alien life form, and said&#8230;&#8221;<em>What???? You don&#8217;t know who Muddy Waters is<\/em>?&#8221;<\/p>\n<p>Truth be told, I had &#8220;<em>heard<\/em>&#8221; of Muddy Waters, but I couldn&#8217;t name one song of his&#8230;nor hum one. \u00a0Now-years later, I feel like an idiot for not &#8220;<em>knowing<\/em>&#8221; who Muddy was.<\/p>\n<p>In any event, Eric convinced me to see Muddy. And wow. Just wow!<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/w5IOou6qN1o?rel=0&amp;controls=0&amp;showinfo=0\" width=\"600\" height=\"335\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>\n<h2>The Thing I Remember About Muddy Waters<\/h2>\n<p>I actually remember two things. Two things that stood out that night.<\/p>\n<p>1. The dude was old.\u00a0<em>Really<\/em>\u00a0old.<\/p>\n<p>2. The dude made his electric guitar\u00a0<em>talk<\/em>. (<em>Really<\/em>)<\/p>\n<p>Looking back, I&#8217;m soooo glad I was there.<\/p>\n<p><strong>P.S.<\/strong>\u00a0There&#8217;s another thing I remember.<\/p>\n<p>Muddy 100% related to a bunch of 20-25 year old&#8217;s.\u00a0<em>He talked to us like he was one of us<\/em>. Somebody who was\u00a0<em>our\u00a0<\/em>age.<\/p>\n<p>And his music&#8230;his performance. Unreal.<\/p>\n<p>My point is this:\u00a0<em>I didn&#8217;t know until I did<\/em>.<\/p>\n<p>I had\u00a0<em>no<\/em>\u00a0idea who Muddy Waters was, or what an amazing musician AND performer he was until I saw him and heard him in-person.<\/p>\n<p>&nbsp;<\/p>\n<h2>Here&#8217;s The Thing<\/h2>\n<p>It&#8217;s important to know that what happened to me-my experience, happens to people every day.\u00a0<em>We don&#8217;t know until we do<\/em>. Take franchising for instance.<\/p>\n<p>Before you started to get really interested in franchising-or at least\u00a0<a href=\"https:\/\/www.thefranchiseking.com\/are-you-new-to-franchising\"><strong>interested in learning about it<\/strong><\/a>, you probably &#8220;<em>heard<\/em>&#8221; some things about it.<\/p>\n<p>Like:<\/p>\n<p>&#8220;<em>The franchise companies make ALL the money<\/em>.&#8221;<\/p>\n<p>&#8220;<em>You don&#8217;t have control over ANYTHING<\/em>.&#8221;<\/p>\n<p>Or my favorite one, &#8220;<a title=\"franchising scam\" href=\"https:\/\/www.thefranchiseking.com\/franchising-is-a-scam\"><em>Franchising Is A Scam<\/em><\/a>!&#8221;<\/p>\n<p>Do you &#8220;<em>know<\/em>&#8221; if those things* are true?<\/p>\n<p>*When it comes to franchising, there are a lot of myths.\u00a0<strong><a title=\"franchising myths\" href=\"https:\/\/www.thefranchiseking.com\/the-top-10-franchise-business-ownership-myths\">Look at all of them!<\/a><\/strong><\/p>\n<p><strong>My point is this:<\/strong>\u00a0Until you experience whatever it is you don&#8217;t &#8220;<em>know<\/em>&#8220;about, you can&#8217;t really &#8220;<em>know<\/em>.&#8221;<\/p>\n<p>So, be open to the possibilities.<\/p>\n<p>I was. And because of it, I got to see\u00a0<strong>a legend<\/strong>\u00a0perform live.<\/p>\n<p>Thanks, Eric.<\/p>\n<p>And thanks, Muddy.<\/p>\n<p><a title=\"By Muddy_Waters_(blues_musician).jpg: Greg Goode Ft. Lauderdale, FL derivative work: F.G. (Muddy_Waters_(blues_musician).jpg) [CC BY-SA 2.0 (https:\/\/creativecommons.org\/licenses\/by-sa\/2.0)], via Wikimedia Commons\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Muddy_Waters_(blues_musician)-cropped.jpg\"><img decoding=\"async\" width=\"256\" alt=\"Muddy Waters (blues musician)-cropped\" src=\"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/4\/42\/Muddy_Waters_%28blues_musician%29-cropped.jpg\"\/><\/a><\/p>\n<p>Because I <em>didn&#8217;t<\/em> know.<\/p>\n<p>What didn&#8217;t <em>you<\/em> know?<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&rsquo;s true. You (and I) don&rsquo;t know until we do. Check this out. &nbsp; A Quick Story I&rsquo;m not sure exactly what year it was&hellip;sometime&nbsp;in the 1980&rsquo;s though&nbsp;&ndash; my friend, Eric Nusbaum, dragged me to the concert I&rsquo;m about to tell you about. I was in Buffalo for the weekend-I used to visit there a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22838,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[42,32],"tags":[1893],"class_list":["post-27854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-francshise-business-tips","category-franchise-purchasing","tag-muddy-waters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>We Don&#039;t Know Until We Do (Thank You Muddy Waters) &#8212; The Franchise King\u00ae<\/title>\n<meta name=\"description\" content=\"In this post, The Franchise King writes about &quot;We Don&#039;t Know Until We Do&quot; (Thank You Muddy Waters). Make sense? I didn&#039;t think so. Read it and it will. Really.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/we-dont-know-until-we-do\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We Don&#039;t Know Until We Do (Thank You Muddy Waters)\" \/>\n<meta property=\"og:description\" content=\"In this post, The Franchise King writes about &quot;We Don&#039;t Know Until We Do&quot; (Thank You Muddy Waters). Make sense? I didn&#039;t think so. Read it and it will. 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