{"id":2846,"date":"2011-07-28T01:30:47","date_gmt":"2011-07-28T05:30:47","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=2846"},"modified":"2013-07-29T07:28:35","modified_gmt":"2013-07-29T07:28:35","slug":"investors-fatten-up-with-the-dunkin-donuts-ipo","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/investors-fatten-up-with-the-dunkin-donuts-ipo","title":{"rendered":"Investors Fatten-Up With The Dunkin’ Donuts IPO"},"content":{"rendered":"

\"DUNKIN'<\/a><\/p>\n

Some US stock market investors must be feeling fat and happy after their Dunkin’ Donuts shares rose 47% on their first day of trading. I wonder what will happen after their donut-induced sugar high wears off a in a few weeks. The reason that I’m throwing a little water on this<\/em> fire is because of what happened a few years ago to another donut franchise;<\/p>\n

Do you remember<\/span> Krispy Kreme<\/a>?<\/strong><\/span><\/p>\n

Krispy Kreme’s woes were blamed on super-fast expansion, (in franchising, that’s almost never a good thing<\/em>) and rather aggressive accounting practices. Shares are down almost 15% from their first-day closing price and off 83% from their all-time high.<\/p>\n

It’s pretty easy to find information on the Krispy Kreme headaches. One thing that contributed to them was the sudden appearance of Atkins-style low-carb diets. Read<\/a><\/strong><\/p>\n

<\/strong>Of course, an informal investigation into Krispy Kreme’s franchise repurchase program didn’t help matters too much either. Read the USA Today post<\/a><\/strong>.<\/p>\n

And, it’s not like some of \u00a0the Dunkin’ Donuts executives<\/a><\/strong> haven’t had a few court appearances themselves.<\/p>\n

So, do you think that buying some Dunkin’ Donuts…the stock, folks…<\/strong>….makes sense?<\/p>\n

 <\/p>\n

Are you about to buy a franchise?<\/p>\n

Do you feel that you may have missed something?<\/p>\n

 <\/p>\n

Find Out if You Did!<\/a>\u00a0<\/strong><\/p>\n