![\"return](\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/return-on-investment-620x400.jpg\")
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A few minutes after reaching cruising altitude (during a recent flight to Las Vegas<\/em>), I picked up the always-present airline magazine, and stumbled upon a “Special Advertising Section.” <\/em>The topic: “Owning a Franchise<\/em><\/a>.”<\/p>\n I thumbed through several pages that had the usual suspects; specific franchise opportunities that purchased 1\/4 and 1\/2 page ad space. I recognized a few of the brands, skimmed their ad copy, and continued on. And what I found was… The next part of the “special advertising section<\/em>” featured an “interview<\/em>” of a franchise broker<\/a>. A paid<\/em> interview. Obviously.<\/p>\n The broker (sometimes known as a franchise consultant<\/em>) shared his vast experience in franchising (I’m being sarcastic<\/em>), and went on to talk about how many people he worked with on a daily basis. Here it comes.<\/p>\n “We know where industry insiders are doubling down and investing more into brands, so I can really help my clients get to the right opportunities to build wealth and security.<\/em>”<\/p>\n Say what?<\/p>\n It gets better. Worse<\/strong>, really. “These franchises may not be flashy picks, but they are solid investments that, if done correctly, will provide a great return on investment over time<\/em>.”<\/p>\n Really? Are you sure? If this broker used the word “may<\/em>” instead of “will<\/em>,” I’d only have an issue with a portion<\/em> of the “interview<\/em>.” <\/span><\/p>\n Specifically, if he said “These franchises may<\/strong> provide a great return on investment over time.<\/em>” Of course they may not<\/strong>, which is my point.<\/p>\n But can<\/em> you get a great return on investment (over time<\/em>) when you own a franchise<\/b> you’ve vetted thoroughly? Yes. Because franchising is good<\/a>. Especially if your search for the right franchise is done carefully and methodically. And the franchise is well within your budget<\/a>. As I said before, part of the magazine interview (advertisement<\/em>) featured a quote from the broker: ” We know where industry insiders are doubling down and investing more into brands<\/em>.”<\/p>\n How does this franchise broker know?<\/p>\n And does doubling down<\/a> mean that investors are putting double their money in certain franchise brands? If so, where’s the proof? Show me! Show the would-be franchisees you’re working with. Will you be using stock charts? Are you a Registered Investment Adviser<\/a>?<\/p>\n Finally, you stated that you “Can really help my clients get to the right opportunities to build wealth and security<\/em>.” Fantastic. Name the opportunities.<\/p>\n In other words, if I call you and tell you that “I saw your information in a flight magazine, and I want to know which franchise opportunities will build wealth and security for me and my family<\/em>,” what are you going to tell me? I want freaking names<\/a>!<\/p>\n Unfortunately, my experience tells me you’ll say the following:<\/p>\n “Well first, Joel, I need to get to know you a bit. I have a 2 page questionnaire that you need to fill out, plus I’m going to need your financial information. But don’t worry…my services are totally free to you<\/em>.”<\/p>\n “Great! Now tell me about at least one<\/strong> of the franchises you represent that, if I buy it, will help me build wealth<\/em>.”<\/p>\n Silence.
\n <\/p>\nFranchise Stuff That Seriously Frosts My @ss<\/h2>\n
\n <\/p>\nYour Return On Investment When Owning A Franchise<\/h2>\n
\n <\/p>\nNot Sure<\/h2>\n
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\n <\/p>\nDoubling Down?<\/h2>\n
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