{"id":32251,"date":"2020-01-10T22:12:22","date_gmt":"2020-01-10T22:12:22","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?page_id=32251"},"modified":"2025-02-11T16:08:58","modified_gmt":"2025-02-11T21:08:58","slug":"digital-marketing","status":"publish","type":"page","link":"https:\/\/www.thefranchiseking.com\/digital-marketing","title":{"rendered":"Invest In Digital Marketing For Your Franchise Opportunity"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"310\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/digital-franchise-marketing-the-franchise-king-620x310.jpg\" alt=\"digital marketing for franchises\" class=\"wp-image-41199\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/digital-franchise-marketing-the-franchise-king-620x310.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/digital-franchise-marketing-the-franchise-king-320x160.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/digital-franchise-marketing-the-franchise-king-768x384.jpg 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/digital-franchise-marketing-the-franchise-king.jpg 1000w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>The importance of top-level <strong>digital marketing for franchises<\/strong> can\u2019t be overstated. I&#8217;m talking about <a href=\"https:\/\/www.thefranchiseking.com\/seo-for-franchises\">franchise SEO<\/a>, content\/article marketing, and more. <\/p>\n\n\n\n<p>Simply put, if your franchise brand\u2019s online presence is average (<em>or worse<\/em>), aspiring franchisees will need to go through a lot of hoops to find your franchise opportunity on the internet. And today\u2019s consumers don\u2019t want hoops. <strong>They want to find what they\u2019re looking for, quickly and seamlessly<\/strong>.<\/p>\n\n\n\n<p>And if that\u2019s not enough, once your prospective franchisees <em>do<\/em> find <a href=\"https:\/\/www.thefranchiseking.com\/franchisors-franchise-business-stand-out\">your franchise website<\/a>, they need to quickly determine if it\u2019s worth their time and effort to learn more about your unique franchise concept. And I do mean quickly.<\/p>\n\n\n\n<p>According to the Taylor &amp; Francis Group, website owners have \u201c<em>50 milliseconds to make a good first impression<\/em>!\u201d&nbsp;<a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\" target=\"_blank\" rel=\"noreferrer noopener\">The statistics.<\/a><\/p>\n\n\n<hr \/>\n\n\n<p>&#8220;<em>Thanks again for all of your great work, Joel. Your powerful content drove traffic and <a href=\"https:\/\/www.thefranchiseking.com\/franchise-lead-generation\">generated a high-quality lead<\/a> that converted into a new franchise being awarded in Clarksville, Tennessee<\/em>.&#8221; <\/p>\n\n\n\n<p>&#8211; Mark Potocki, VP of Business Development, Pet Butler<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"428\" height=\"151\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/logo-pet-butler-franchise.png\" alt=\"joel libava franchise leads for pet butler\" class=\"wp-image-43775\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/logo-pet-butler-franchise.png 428w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/logo-pet-butler-franchise-320x113.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/logo-pet-butler-franchise-370x131.png 370w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/logo-pet-butler-franchise-270x95.png 270w\" sizes=\"auto, (max-width: 428px) 100vw, 428px\" \/><\/figure>\n\n\n<hr \/>\n\n\n&nbsp;\n<h2>Your Franchise Website Needs A Substantial Online Footprint<\/h2>\n\n\n\n<p>In today\u2019s franchise world, your brand needs to have a sizeable digital footprint. <\/p>\n\n\n\n<p>Granted, your brand doesn\u2019t need a \u201c<em>footprint<\/em>\u201d like Nike\u00ae has.<\/p>\n\n\n\n<p>But your winning franchise concept&nbsp;<em>does<\/em>&nbsp;needs to shine in it\u2019s particular area of the universe. In this case; the franchise opportunity online space. But how?<\/p>\n\n\n\n<p>How can you <a href=\"https:\/\/www.taradel.com\/blog\/6-of-the-best-franchise-marketing-resources-blogpost335\" target=\"_blank\" rel=\"noreferrer noopener\">compete with established brands<\/a>, who like you, are always looking for new franchisees? <\/p>\n\n\n\n<p>Answer: with better <strong>franchise online marketing<\/strong>. <\/p>\n\n\n<p>And that&#8217;s where I come in.\u00a0<\/p>\n\n\n<div class=\"tenor-gif-embed\" data-postid=\"5478351\" data-share-method=\"host\" data-aspect-ratio=\"1.4\" data-width=\"80%\"><a href=\"https:\/\/tenor.com\/view\/oscar-isaac-fantastic-sarcastic-gif-5478351\">Oscar Isaac Fantastic GIF<\/a>from <a href=\"https:\/\/tenor.com\/search\/oscar+isaac-gifs\">Oscar Isaac GIFs<\/a><\/div> <script type=\"text\/javascript\" async=\"\" src=\"https:\/\/tenor.com\/embed.js\"><\/script>\n\n\n\n&nbsp;\n<h2>Use Franchise Online Marketing To Find New Franchisees<\/h2>\n\n\n\n<p>I&#8217;m not sure if this is the case, but you may&nbsp;<em>already<\/em>&nbsp;be doing a great job marketing your franchise. <\/p>\n\n\n\n<p>If so, I\u2019ll commend you. And if it turns out you don&#8217;t need ANY of the <strong>digital franchise marketing services<\/strong> I offer, I&#8217;ll wish you continued success and move on to a franchisor who <em>does <\/em>needs my help. <\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Note<\/strong>: if you\u2019re an emerging franchise concept, marketing your franchise to prospective franchisees is especially hard. Why?<\/p>\n\n\n\n<p>Because you&#8217;re competing against thousands of other franchise opportunities&#8230;including some that have a substantial online footprint. <\/p>\n\n\n\n<p>And it\u2019s so frustrating, because you know in your heart that you\u2019re offering something special. <\/p>\n\n\n\n<p><strong>An honest-to-goodness ground-floor opportunity<\/strong>.<\/p>\n\n\n\n<p>A chance for someone to have&nbsp;first dibs on a geographical area&nbsp;that may become quite valuable one day. And so much more. Too bad more people don\u2019t know about it. Because if they did, you could ____ (<em>fill in the blank<\/em>). Now here comes the good part.<\/p>\n\n\n\n<p>There <strong>is<\/strong> a way to begin competing. But it takes time. And you&#8217;ll need to be patient, as legitimate franchise online marketing takes a while to kick in.<\/p>\n\n\n\n<p>Unless you have unlimited funds for advertising.<\/p>\n\n\n\n<p>Because if you have lots of money sitting around, you can buy exposure. <\/p>\n\n\n\n<p>Heck, you can even buy franchise leads from franchise lead generation websites. <\/p>\n\n\n\n<p>Or you can engage in digital marketing. Without spending money on ads. <\/p>\n\n\n\n&nbsp;\n<h2>Innovative Digital Marketing For Franchises<\/h2>\n\n\n\n<p>What is digital marketing?<\/p>\n\n\n\n<p>According to&nbsp;<a href=\"https:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">Neil Patel<\/a>, a top digital marketer who I received training from, \u201c<em>It\u2019s advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel<\/em>.\u201d But there\u2019s more.<\/p>\n\n\n\n<p>When you&#8217;re marketing a franchise, you need to tell a story. And you need to get your brand out there.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"https:\/\/www.emailmeform.com\/builder\/embed\/23aee340Q021KX7mCVjUubB6\" width=\"100%\" height=\"639\" frameborder=\"0\" scrolling=\"no\"><a href=\"https:\/\/www.emailmeform.com\/builder\/embed\/23aee340Q021KX7mCVjUubB6\">Fill out form.<\/a><\/iframe><\/p>\n\n\n&nbsp;\n<h2>A Short Story<\/h2>\n\n\n\n<p>Tell me you haven\u2019t heard of \u201c<em>The Franchise King<\/em>\u00ae.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"288\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/The_Franchise_King_Logo-1-1-1.jpg\" alt=\"the franchise king's digital marketing for franchises\" class=\"wp-image-35844\" style=\"width:384px;height:184px\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/The_Franchise_King_Logo-1-1-1.jpg 600w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/The_Franchise_King_Logo-1-1-1-320x154.jpg 320w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>If you haven\u2019t, I must suck. (<em>Kidding<\/em>) Of course you have. But my brand\u2019s popularity didn\u2019t happen overnight.&nbsp;<em>I made a ton of mistakes at first<\/em>. Then I asked for help\u2026and I got it, from people in the know.<\/p>\n\n\n\n<p>I\u2019m talking about quality people who had knowledge.&nbsp;<a href=\"https:\/\/www.jimkukral.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Who encouraged me<\/a>&nbsp;to do things-like the late&nbsp;<a href=\"https:\/\/www.crainscleveland.com\/article\/20050820\/REG\/50617008\/george-nemeth\" target=\"_blank\" rel=\"noreferrer noopener\">George Nemeth<\/a>, a local rabble-rouser who (<em>in 2005<\/em>) told me to start a franchise blog (<em>which eventually led to a book deal<\/em>). And&nbsp;<a href=\"https:\/\/chrisbrogan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">people with a massive online presence<\/a>.<a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/6338374382_f0bf01b102_w.jpg\"><\/a><\/p>\n\n\n\n<p>Fast-forward to now. <\/p>\n\n\n\n<p>To keep up with the <a href=\"https:\/\/www.thefranchiseking.com\/twitter-was-the-best\" target=\"_blank\" rel=\"noopener\">ever-changing digital marketing landscape<\/a>, it&#8217;s crucial to  attend live and online digital marketing conferences. So I do. <\/p>\n\n\n\n<p>Because those are the places where I learn how to apply the latest and greatest marketing, <strong><a href=\"https:\/\/www.rankspro.io\/?via=joel\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">SEO<\/a><\/strong>, and content marketing techniques to help my clients get noticed and find new franchisees.<\/p>\n\n\n\n<p>The end result?<\/p>\n\n\n\n<p>#Winning.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><em>\u201cJoel Libava was&nbsp;<strong>instrumental<\/strong>&nbsp;with our entrance into social media for franchise development. The blog he helped us launch&nbsp;<strong>continues<\/strong>&nbsp;to help improve our SEO rankings and the content is always timely and informative. I would recommend Joel Libava for your marketing needs<\/em>.\u201d<\/p>\n\n\n\n<p>\u2013 James Young, President, Spring-Green Lawn Care Franchise<\/p>\n\n\n\n<p>Digital marketing-wise, <em>everything<\/em> I do revolves around using the top <strong>SEO<\/strong> techniques and tools. <a href=\"https:\/\/www.rankspro.io\/?via=joel\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\">Like this one<\/a>. <\/p>\n\n\n\n\n\n<p><\/p>\n\n\n\n&nbsp;\n<h2>The Challenge All Franchises Face: Franchise Lead Generation<\/h2>\n\n\n\n<p>Today&#8217;s franchise concepts need to fight for every franchise sales lead they get.<\/p>\n\n\n\n<p>That\u2019s because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Approximately 100+ new franchise concepts are launched annually<\/li>\n\n\n\n<li>There are over&nbsp;<a href=\"https:\/\/firstsiteguide.com\/how-many-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.93 billion<\/a>&nbsp;websites online&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.thefranchiseking.com\/franchising-ai\">Millions of blog posts <\/a>are published every single day<\/li>\n\n\n\n<li>557.7 Million Domain Names&nbsp;<a href=\"https:\/\/www.prnewswire.com\/news-releases\/global-domain-names-market-report-2022-market-to-reach-557-7-million-domain-names-registered-by-2026-from-379-2-million-in-2020--301525981.html#:~:text=Global%20Domain%20Names%20Market%20Report,from%20379.2%20Million%20in%202020\" target=\"_blank\" rel=\"noreferrer noopener\">will be registered<\/a>&nbsp;by 2026<\/li>\n<\/ul>\n\n\n\n<p>See the problem?<\/p>\n\n\n\n<p>It\u2019s for those reasons (<em>and more<\/em>) that it\u2019s getting harder and harder for franchises to stand out. Heck\u2026for <em>any<\/em> small business to stand out.<\/p>\n\n\n\n<p><strong>I can\u2019t emphasize this enough:<\/strong><\/p>\n\n\n\n<p>Today\u2019s web visitors have too many choices.<\/p>\n\n\n\n<p>That means they get frustrated and overwhelmed pretty quickly. That\u2019s why you need to do digital franchise marketing right. Because if you don\u2019t have&nbsp;<a href=\"https:\/\/www.thefranchiseking.com\/online-presence-franchise-brand\" target=\"_blank\" rel=\"noreferrer noopener\">a strong online presence<\/a>&nbsp;in the franchise arena, you won\u2019t sell franchises.<\/p>\n\n\n\n<p><strong>The Bottom Line?<\/strong><\/p>\n\n\n\n<p>You need to have someone with real-world&nbsp;franchise online marketing experience&nbsp;to help you with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Powerful Search Engine Optimization (<em>SEO<\/em>)<\/li>\n\n\n\n<li>Creative Content Marketing<\/li>\n\n\n\n<li>Crafty Online Marketing<\/li>\n<\/ul>\n\n\n\n<p>In addition, your franchise website needs the right content. Preferably from&nbsp;writers who know the franchise space. People who know proper digital marketing techniques and lead generation (<em>Ahem<\/em>).&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2>Copywriting For Franchise Opportunities<\/h2>\n\n\n\n<p>Can I be completely honest with you?<\/p>\n\n\n\n<p>If you&#8217;re<em> <\/em>getting serious about using the power of copywriting to assist you in your franchise lead generation efforts, you <em>could<\/em> hire a college student or find someone on Upwork or Fiverr to write robotic-looking franchise articles and webpage content for your brand. <\/p>\n\n\n\n<p>They&#8217;ll do some research on what it is you want them to write about (<em>most likely by going to websites like the one you&#8217;re on now<\/em>), and create some &#8220;<em>content<\/em>.&#8221;<\/p>\n\n\n\n<p>Generic, vanilla, and to be blunt, boring, everyday content and sales pages that were probably <a href=\"https:\/\/www.thefranchiseking.com\/franchising-ai\">written with AI<\/a>. The type of stuff that won&#8217;t get your email box humming or your phones ringing.  <\/p>\n\n\n\n<p>I&#8217;m talking about content that&#8217;s as rich as plain yogurt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"412\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/plain-boring-yogurt-620x412.jpg\" alt=\"franchise content marketing as boring as plain yogurt \" class=\"wp-image-40410\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/plain-boring-yogurt-620x412.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/plain-boring-yogurt-320x212.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/plain-boring-yogurt-768x510.jpg 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/plain-boring-yogurt-600x400.jpg 600w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/plain-boring-yogurt.jpg 400w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>Is that what you want?<\/p>\n\n\n\n<p>Does web copy as boring as a butter sandwich accurately represent your brand? <\/p>\n\n\n\n<p>If not, if you feel there may be a disconnect between your brand and the words on your website, read on. Because you&#8217;re not going to find, boring, unoriginal content from me. <\/p>\n\n\n\n<p>Instead, you&#8217;ll find <a href=\"https:\/\/www.thefranchiseking.com\/franchise-writing\">my franchise copywriting skills<\/a> to be top-notch and beneficial to your lead generation efforts. <\/p>\n\n\n<p>&nbsp;<\/p>\n\n\n<h2>Franchise Content Marketing And Lead Generation: The Power Of The Written Word<\/h2>\n\n\n\n<p>A handful of people have helped me become a better copywwriter. <\/p>\n\n\n\n<p>One of them, my friend, <a href=\"https:\/\/www.taniadakka.com\/the-sales-copy-blog\/four-pillars\" target=\"_blank\" rel=\"noreferrer noopener\">Tania Dakka<\/a>, says this about writing great copy:<\/p>\n\n\n\n<p>&#8220;<em>Copywriting opens the door to trust&#8230;and sales. It&#8217;s quite literally the soul of your brand laid out for the world to behold<\/em>.&#8221; <\/p>\n\n\n\n<p>I also like what Todd Brison has to say:<\/p>\n\n\n\n<p>&#8220;<em>Copywriting is arranging words in a certain way to make people feel or do something<\/em>.&#8221;<\/p>\n\n\n\n<p>And here&#8217;s my view on the importance of great copywriting in franchising:<\/p>\n\n\n\n<p>&#8220;<em>The righ<\/em>t words <em>on the right webpage can change everything for your business<\/em>.&#8221;<\/p>\n\n\n\n<p>What does that mean for you?<\/p>\n\n\n\n<p>If you&#8217;re looking for <b>informative, professionally-written franchise content<\/b> for your website, blog, or project, you&#8217;ve come to the right place.<\/p>\n\n\n\n<p>But before I lay a few samples of my work on you, I&#8217;d like to demonstrate my mind-blowing, psychic abilities. Give me a moment. It&#8217;s not easy to read minds! Here goes.<\/p>\n\n\n\n<p>I know what you&#8217;re thinking.<\/p>\n\n\n\n<p>&#8220;<em>This is probably going to be expensive<\/em>.&#8221;<\/p>\n\n\n\n<p>See?<\/p>\n\n\n<p>Nah. My products and services are reasonably priced. I refuse to be greedy.\u00a0<\/p>\n<hr \/>\n<h2>About Me And Some Franchise Writing Samples<\/h2>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/hf07-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-31526\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/hf07-1-200x300.jpg\" alt=\"joel libava's franchise online marketing services\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/hf07-1-200x300.jpg 200w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/hf07-1-620x930.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/hf07-1-768x1152.jpg 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/hf07-1-1024x1536.jpg 1024w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/hf07-1-1365x2048.jpg 1365w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/hf07-1-380x570.jpg 380w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/hf07-1-scaled.jpg 1707w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n\n\n<p>I&#8217;m <strong>The Franchise King<\/strong>\u00ae, Joel Libava.<\/p>\n\n\n\n<p>I\u2019ve written two books on how to choose, research and buy a franchise.<\/p>\n\n\n\n<p>My 1st one, &#8220;<em>Become A Franchise Owner<\/em>!&#8221; was published by Wiley.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.thefranchiseking.com\/become-a-franchise-owner\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/best-franchise-book-become-a-franchise-owner-1-e1578579525299.jpg\" alt=\"\" class=\"wp-image-32321\" style=\"width:168px;height:auto\"\/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>My 2nd one, &#8220;<em>The Definitive Guide To Franchise Research<\/em>&#8221; is self-published.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.thefranchiseking.com\/definitive-guide-to-franchise-research\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"348\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/download-definitive-research-guide.jpg\" alt=\"best franchise research book\" class=\"wp-image-33240\" style=\"width:176px;height:204px\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/download-definitive-research-guide.jpg 300w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/download-definitive-research-guide-259x300.jpg 259w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/figure>\n\n\n<p>&nbsp;<\/p>\n\n\n<p>In addition, I&#8217;ve written well over 2,000 franchise articles for various online and offline properties. Here are a few samples of my work.<\/p>\n\n\n\n<p><strong>The U.S. Small Business Administration<\/strong> (<em>SBA.gov<\/em>)<\/p>\n\n\n\n<p><strong>Note:<\/strong> Before Covid hit the U.S., I had been writing franchise articles for the SBA on a monthly basis. I did that for 8 years. And I was the only franchise professional permitted to write there. Here are a couple of my articles for you to read. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.sba.gov\/blog\/pros-cons-startups-franchises\" target=\"_blank\" rel=\"noreferrer noopener\">Pros And Cons Of Startups And Franchises<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sba.gov\/blog\/how-get-past-fear-buying-franchise\" target=\"_blank\" rel=\"noreferrer noopener\">How To Get Past The Fear Of Buying A Franchise<\/a><\/p>\n\n\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-34697\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/entrepreneur-logo-1-320x120.png\" alt=\"joel libava entrepreneur magazine\" width=\"333\" height=\"125\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/entrepreneur-logo-1-320x120.png 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/entrepreneur-logo-1-620x233.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/entrepreneur-logo-1-768x288.png 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/entrepreneur-logo-1.png 800w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><\/p>\n<p>After my hardcover franchise book came out,&nbsp;I was given the opportunity to write for Entrepreneur<b>\u00ae, <\/b>and I took it. &nbsp;<\/p>\n<p>Here are two (<em>of several<\/em>) franchise articles I wrote for the publication.<\/p>\n<p><a href=\"https:\/\/www.entrepreneur.com\/article\/234303\" target=\"_blank\" rel=\"noopener\">3 Things You Must Do Before Becoming Your Own Boss<\/a><\/p>\n<p><a href=\"https:\/\/www.entrepreneur.com\/article\/233938\" target=\"_blank\" rel=\"noopener\">Beware of These 10 Franchise Ownership Myths<\/a><\/p>\n<p>&nbsp;<\/p>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"429\" height=\"117\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fortune.png\" alt=\"franchise articles joel libava fortune magazine\" class=\"wp-image-24076\" style=\"width:302px;height:82px\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fortune.png 429w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/fortune-320x87.png 320w\" sizes=\"auto, (max-width: 429px) 100vw, 429px\" \/><\/figure>\n\n\n\n<p><strong>Fortune<\/strong>\u00ae<\/p>\n\n\n\n<p>I was approached by one of their editors to write about some of the changes that have taken place in franchising over the years.<\/p>\n\n\n\n<p> <a href=\"https:\/\/fortune.com\/2016\/10\/24\/franchisee-20-years-ago\/\" target=\"_blank\" rel=\"noreferrer noopener\">How Becoming a Franchisee Today Is Different From 20 Years Ago<\/a><\/p>\n\n\n<p>&nbsp;<\/p>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"302\" height=\"108\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/smallbusinesstrends.png\" alt=\"joel libava franchise expert \" class=\"wp-image-24070\" style=\"width:326px;height:117px\"\/><\/figure>\n\n\n\n<p><strong>Small Business Trends <\/strong><\/p>\n\n\n\n<p>The founder of Small Business Trends, Anita Campbell, asked me to be the &#8220;<em>Franchise Expert in Residence<\/em>&#8221; for her rapidly growing Small Business website. After much thought, and some gentle persuasion from Anita, I joined on. Here are a couple of articles I wrote (<em>there are dozens more that are still on Anita&#8217;s website<\/em>). <\/p>\n\n\n\n<p><a href=\"https:\/\/smallbiztrends.com\/2013\/07\/toughest-franchise-business.html\" target=\"_blank\" rel=\"noreferrer noopener\">The Toughest Franchise Business In The World<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/smallbiztrends.com\/2014\/07\/importance-of-words-franchising.html\" target=\"_blank\" rel=\"noreferrer noopener\">The Importance Of Words in Franchising<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"444\" height=\"336\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/bin-there-dump-that-image-1.jpg\" alt=\"bin there dump that interview with John Ferracutti\" class=\"wp-image-45125\" style=\"width:426px;height:auto\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/bin-there-dump-that-image-1.jpg 444w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/bin-there-dump-that-image-1-320x242.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/bin-there-dump-that-image-1-370x280.jpg 370w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/bin-there-dump-that-image-1-270x204.jpg 270w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/bin-there-dump-that-image-1-80x60.jpg 80w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/figure>\n\n\n\n<p>Here are a couple of Sponsored Posts I wrote for Bin There Dump That:<\/p>\n\n\n\n<p>Check out <a href=\"https:\/\/www.thefranchiseking.com\/roll-off-dumpster-franchise\">this super-simple franchise business opportunity<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thefranchiseking.com\/interview-bin-there-dump-that\">My interview with the COO<\/a>  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"198\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/logo-of-snapology.png\" alt=\"joel libava franchising article writing snapology\" class=\"wp-image-33997\" style=\"width:349px;height:112px\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/logo-of-snapology.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/logo-of-snapology-320x102.png 320w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>The Snapology\u00ae Franchise Website<\/strong><\/p>\n\n\n\n<p>I helped Snapology with marketing and SEO for several months. <\/p>\n\n\n\n<p>Here&#8217;s one of several articles I wrote for them.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.snapologyfranchising.com\/about-us\/blog\/2022\/march\/are-you-finally-ready-for-a-career-change-\/\" target=\"_blank\" rel=\"noreferrer noopener\">Are You Finally Ready for a Career Change?<\/a><\/p>\n\n\n<p>&nbsp;<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"200\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-openworks-logo.png\" alt=\"openworks franchise opportunity\" class=\"wp-image-42442\"\/><\/figure>\n\n\n\n<p>I wrote several articles for OpenWorks, a commercial franchise opportunity.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.openworksweb.com\/blog\/what-are-todays-franchisees-paying-for\" target=\"_blank\" rel=\"noreferrer noopener\">What are today&#8217;s franchisees paying for?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.openworksweb.com\/blog\/the-surprising-way-a-master-franchise-works\" target=\"_blank\" rel=\"noreferrer noopener\">How a Master Franchise works<\/a> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"227\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/Logo-spoiledrotten-registered-Photography-tag-line-low-res-620x227.jpg\" alt=\"spoiled rotten photography franchise logo and franchise online marketing\" class=\"wp-image-35275\" style=\"width:379px;height:139px\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/Logo-spoiledrotten-registered-Photography-tag-line-low-res-620x227.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/Logo-spoiledrotten-registered-Photography-tag-line-low-res-320x117.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/Logo-spoiledrotten-registered-Photography-tag-line-low-res-768x282.jpg 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/Logo-spoiledrotten-registered-Photography-tag-line-low-res.jpg 900w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p><strong>Spoiled Rotten Photography Franchise<\/strong><\/p>\n\n\n\n<p>I provided Franchise Content Marketing And SEO for this growing children&#8217;s-related franchise. Here&#8217;s a sample of my work.<\/p>\n\n\n\n<p> <a href=\"https:\/\/spoiledrottenphotography.com\/they-still-want-photos-of-the-kids\/\" target=\"_blank\" rel=\"noreferrer noopener\">They Still Want Photos Of The Kids<\/a><\/p>\n\n\n<p>&nbsp;<\/p>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"53\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-direct-2021-logo.jpeg\" alt=\"franchise content marketing franchise direct joel libava\" class=\"wp-image-38013\" style=\"width:426px;height:56px\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-direct-2021-logo.jpeg 403w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/franchise-direct-2021-logo-320x42.jpeg 320w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><\/figure>\n\n\n\n<p><strong>Franchise Direct<\/strong><\/p>\n\n\n\n<p>I&#8217;ve been writing a monthly article for this popular Franchise Opportunity website for 10 years. Here are two of them.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.franchisedirect.com\/blog\/3-reasons-why-youre-hesitating-to-buy-a-franchise\" target=\"_blank\" rel=\"noreferrer noopener\">3 Reasons Why You\u2019re Hesitating to Buy a Franchise<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.franchisedirect.com\/blog\/why-the-senior-services-sector-of-franchising-is-worth-a-look\" target=\"_blank\" rel=\"noreferrer noopener\">Why The Senior Services Sector Of Franchising Is Worth a Look<\/a><\/p>\n\n\n<p>&nbsp;<\/p>\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"288\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/The_Franchise_King_Logo-1-1-1.jpg\" alt=\"the franchise king\" class=\"wp-image-35844\" style=\"width:375px;height:180px\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/The_Franchise_King_Logo-1-1-1.jpg 600w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/The_Franchise_King_Logo-1-1-1-320x154.jpg 320w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p>Finally, here are a few of my best articles from the website you&#8217;re on now. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.thefranchiseking.com\/top-franchise-systems\">12 Ingredients That All Top Franchise Systems Have<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thefranchiseking.com\/franchise-profits-how-long\">How Long Till You&#8217;ll Make Bank?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thefranchiseking.com\/franchise-search-fast-track\">An Incredible Way To Fast-Track Your Search For A Franchise<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thefranchiseking.com\/lunchboxwax-wax-business\">Wax On Wax Off<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.thefranchiseking.com\/the-franchise-fee-dont-focus-on-it\">All About Franchise Fees<\/a><\/p>\n\n\n\n<p>And I can write Sales Pages, too!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.thefranchiseking.com\/definitive-guide-to-franchise-research\">Look<\/a><\/p>\n\n\n<h2>My Words For Your Franchise Brand<\/h2>\n<p>Maybe it&#8217;s time for you to use <em>my<\/em> words for <em>your<\/em> brand.<\/p>\n<p>Because the right words can change everything.\u00a0<\/p>\n<p>Especially when it comes to Franchise Lead Generation!<\/p>\n<p><!-- \/wp:post-content --><\/p>\n<h2>Let\u2019s Discuss Where You\u2019re At<\/h2>\n<p><!-- \/wp:html --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>At this point, instead of getting into the weeds about content marketing for your franchise opportunity, SEO, and all the technical aspects of digital marketing for franchises like yours, how about if we just talk. Let\u2019s see where you\u2019re at.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>To arrange a conversation with me, fill out the form below. I\u2019ll follow up quickly. One more thing.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u201c<em>How much will this cost us, Joel<\/em>?\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>First, let&#8217;s see what you need. Digital marketing for franchises isn&#8217;t a one-size-fits-all thing.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Heck, you may\u00a0<em>already<\/em> be doing a great job with your franchise digital marketing. Again, if that\u2019s the case, I\u2019ll tell you, maybe give you a suggestion or two, and move on to a franchisor who needs my help. I\u2019ve done it before. Lots of franchisors do good online marketing.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:separator --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>That said, if I feel I can make a positive impact on your franchise brand, I\u2019ll propose some ideas that will help you get more franchise sales leads, more targeted traffic to your franchise website, and increase your online footprint.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Finally, I encourage you to make some time for a short call with me.\u00a0<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Just fill out the form below.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"https:\/\/www.emailmeform.com\/builder\/embed\/23aee340Q021KX7mCVjUubB6\" width=\"100%\" height=\"639\" frameborder=\"0\" scrolling=\"no\"><a href=\"https:\/\/www.emailmeform.com\/builder\/embed\/23aee340Q021KX7mCVjUubB6\">Fill out form.<\/a><\/iframe><\/p>\n<p><!-- wp:separator --><\/p>\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/><!-- \/wp:separator -->\n<p><!-- wp:paragraph --><\/p>\n<p>\u201c<em>If you have the good fortune to work with Joel, you\u2019ll not only learn from his wide range and depth of experience but from his work ethic, his commitment to excellence and his ethical outlook on business and life<\/em>.\u201d<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>\u2013 Drew McLellan, Top Dog, McLellan Marketing Group<\/p>\n<p><!-- \/wp:paragraph --><\/p>","protected":false},"excerpt":{"rendered":"<p>The importance of top-level digital marketing for franchises can&rsquo;t be overstated. I&rsquo;m talking about franchise SEO, content\/article marketing, and more. Simply put, if your franchise brand&rsquo;s online presence is average (or worse), aspiring franchisees will need to go through a lot of hoops to find your franchise opportunity on the internet. And today&rsquo;s consumers don&rsquo;t [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mo_disable_npp":"","footnotes":""},"class_list":["post-32251","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Marketing For Franchises Available Here<\/title>\n<meta name=\"description\" content=\"Digital marketing for franchises is crucial. Especially if you&#039;re trying to attract new franchisees. The Franchise King\u00ae can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/digital-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Invest In Digital Marketing For Your Franchise Opportunity\" \/>\n<meta property=\"og:description\" content=\"Digital marketing for franchises is crucial. Especially if you&#039;re trying to attract new franchisees. 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