{"id":33883,"date":"2020-08-17T12:04:06","date_gmt":"2020-08-17T16:04:06","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=33883"},"modified":"2025-05-01T09:39:35","modified_gmt":"2025-05-01T13:39:35","slug":"absurd-franchise-brokerage-article","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/absurd-franchise-brokerage-article","title":{"rendered":"Fact-Check On The Most Absurd Article About Franchise Brokers I&#8217;ve Ever Read (With Examples)"},"content":{"rendered":"<p><a href=\"https:\/\/www.thefranchiseking.com\/absurd-franchise-brokerage-article\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/><img decoding=\"async\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/ridiculous.jpg\" alt=\"franchise brokerage fact-check\" border=\"0\" \/><br \/><\/a><\/p>\n<p>In this post, I&#8217;m going to provide a franchise brokerage fact-check.<\/p>\n<p>Specifically, I&#8217;m going to fact-check an article about <a href=\"https:\/\/www.thefranchiseking.com\/working-with-a-franchise-broker-questions\">franchise brokerages and franchise brokers<\/a> that was recently published on another website.<\/p>\n<p>Now, as a result of what I&#8217;m about to tell you, any* franchise broker who reads this is going to be less than thrilled with the information I&#8217;m sharing.<\/p>\n<p>*Except J or J. Keep reading to see who I&#8217;m referring to.<\/p>\n<p>That said, the information contained in this post is really meant for people who are looking to (<em>potentially<\/em>) buy a franchise. If that&#8217;s you, pay attention.\u00a0<\/p>\n<p>Especially if you&#8217;re thinking of working with a <a href=\"https:\/\/www.thefranchiseking.com\/franchise-matching\" target=\"_blank\" rel=\"noopener\"><b>franchise broker<\/b><\/a>&#8230;or already are.<\/p>\n<p>\u00a0<\/p>\n<h2>How Absurd!<\/h2>\n<p>I couldn&#8217;t believe my eyes.<\/p>\n<p>I had just read the most absurd article about the franchise brokerage industry-and franchise brokers (<em><a href=\"https:\/\/www.thefranchiseking.com\/what-everybody-ought-to-know-about-franchise-consultants\"><strong>franchising consultants<\/strong><\/a>, coaches<\/em>) I&#8217;d ever seen. My first thought?<\/p>\n<p><em>I need to find a way to bury that freaking article<\/em>. <span style=\"font-size: inherit;\">No one thinking about using a franchise broker to find a franchise to own should read it. But how? And why should the article be buried?<\/span><\/p>\n<p>\u00a0<\/p>\n<h2>How To Bury An Article<\/h2>\n<div class=\"tenor-gif-embed\" data-postid=\"5576502\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.7785714285714287\"><a href=\"https:\/\/tenor.com\/view\/buried-dirt-goodbye-ray-donovan-liev-schreiber-gif-5576502\">Burial GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/buried-gifs\">Buried GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async=\"\" src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<p>Generally speaking, it&#8217;s quite difficult to &#8220;<em>bury<\/em>&#8221; an article. Especially if it&#8217;s published on a highly-trafficked website that has an impressive (<em>high<\/em>) ranking on every search engine known to man.<\/p>\n<p>That said, there <em>is<\/em> a way that sometimes works, but I&#8217;ve never tried it myself, nor would I.\u00a0 I&#8217;m too (<em>?<\/em>) ethical to do it. Plus in this specific case, I&#8217;m too grateful to mess around with it.<\/p>\n<p><strong>Fun fact<\/strong>: A few years ago, someone I know was on the receiving end of a campaign to bury negative articles he had written about a franchise organization owned by <a href=\"https:\/\/www.thefranchiseking.com\/actioncoach-franchise-review-business-coaches\"><strong>the bottom-dweller pictured here<\/strong><\/a>.<\/p>\n<p>At the time, word was that Sugars (<em>the subject of the article I linked to above<\/em>) had paid a lot of money to <del>counter<\/del> bury the growing number of negative, honest articles and\u00a0 seemingly never-ending negative and blunt comment streams associated with his franchise. In a nutshell, he tried to get his own articles to appear on the 1st page of Google etc., instead of the negative ones that were dominating search results. And if I remember correctly, it worked.<\/p>\n<p>In contrast, this amazing thing we call the internet has allowed people and companies with <em>opposing<\/em> views to create platforms to share them on. Let&#8217;s call these places <em>counterweights<\/em>.<\/p>\n<p><strong> Case in point:<\/strong> a website created by <strong>franchisees<\/strong> of the franchise organization mentioned in the tagline located on top of said website:<\/p>\n<p>&#8220;<em>Trying, very hard\u2026, to keep <strong>ActionCoach<\/strong> honest<\/em>\u2026&#8221; <a href=\"https:\/\/actransparency.wordpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Site<\/strong><\/a><\/p>\n<p>Note: <a href=\"https:\/\/guides.lib.berkeley.edu\/c.php?g=620677&amp;p=4333407\" target=\"_blank\" rel=\"noopener noreferrer\"><b>fact-checking websites<\/b><\/a> are great examples of counterweights.<\/p>\n<p>And as you&#8217;ll soon see, I&#8217;ll be doing some fact-checking of my own.\u00a0\u00a0<\/p>\n<p>But first, I have some explaining to do.<\/p>\n<p>\u00a0<\/p>\n<h2>On Ethics<\/h2>\n<p>This says it all.\u00a0<\/p>\n<p>&#8220;<em>I had taken a course in Ethics. I read a thick textbook, heard the class discussions and came out of it saying I hadn&#8217;t learned a thing I didn&#8217;t know before about morals and what is right or wrong in human conduct<\/em>.&#8221;<\/p>\n<p>&#8211; Carl Sandburg<\/p>\n<p>To be blunt, when it comes to ethics, some people don&#8217;t have any. They don&#8217;t care if they lie to you or use underhanded business practices as long as they get what they want. Anyone come to mind?<\/p>\n<p>Following that, there are the folks who <em>seem<\/em> ethical. They&#8217;re the ones who come across as honest, caring individuals who only want to &#8220;<em>help<\/em>&#8221; you or your business succeed. Problem is they usually don&#8217;t. But they&#8217;re damn good good at &#8220;<em>selling<\/em>&#8221; you. What is more is they tend to make themselves scarce after they collect their money. You know the type, right?<\/p>\n<p>Finally, there are those who won&#8217;t cross the line no matter what. The ethical ones.<\/p>\n<p><strong>Those are the people I include in <a href=\"https:\/\/www.linkedin.com\/in\/joellibava\/\" target=\"_blank\" rel=\"noopener noreferrer\">my business network<\/a>.\u00a0 \u00a0\u00a0<\/strong><\/p>\n<p>That said, I would <em>never<\/em> pay a company or a bunch of individuals to &#8220;<em>bury<\/em>&#8221; negative or less-than-truthful stuff.<\/p>\n<p>Instead, I do what I&#8217;m doing now.<\/p>\n<p>I share the truth. And if I have to, I call out the lies. And I fact-check them-as you&#8217;ll see in a couple of minutes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-33932\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/couple-of-minutes-620x620.png\" alt=\"image of a stopwatch\" width=\"363\" height=\"363\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/couple-of-minutes-620x620.png 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/couple-of-minutes-300x300.png 300w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/couple-of-minutes-150x150.png 150w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/couple-of-minutes-600x600.png 600w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/couple-of-minutes.png 640w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><\/p>\n<p>But if you&#8217;re impatient like me, and <a href=\"https:\/\/www.thefranchiseking.com\/15-essential-questions\" target=\"_blank\" rel=\"noopener\">you want to get to the heart of the matter<\/a> right now, scroll down a couple of paragraphs.<\/p>\n<p>\u00a0<\/p>\n<h2>Another Reason I Won&#8217;t Do It<\/h2>\n<p>In 2012, a popular website for current and future entrepreneurs and small business owners permitted me to pen several articles about franchising. Why?<\/p>\n<p>A. I just released <a href=\"https:\/\/www.thefranchiseking.com\/become-a-franchise-owner\"><strong>my first hardcover book on franchising<\/strong><\/a>.<\/p>\n<p>B. My publisher, Wiley (<em>as part of the book launch<\/em>), contacted <strong>Entrepreneur\u00ae Magazine<\/strong>. My job was to follow up with their contact to see what the interest level was concerning my book.<\/p>\n<p>Well, I&#8217;m happy to say that their interest level was high. This was the result.<\/p>\n<p><a href=\"https:\/\/www.entrepreneur.com\/article\/224016\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33926 size-full\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-entrepreneur-magazine-featured-article.png\" alt=\"entrepreneur magazine joel libava\" width=\"537\" height=\"364\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-entrepreneur-magazine-featured-article.png 537w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-entrepreneur-magazine-featured-article-320x217.png 320w\" sizes=\"auto, (max-width: 537px) 100vw, 537px\" \/><\/a><\/p>\n<p>(<a href=\"https:\/\/www.entrepreneur.com\/article\/224016\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>A 4-page feature story about me, my book, and my services<\/em><\/strong><\/a>)<\/p>\n<p>In addition, after the story was published, the editor allowed me to write several franchise articles for Entrepreneur.com-<a href=\"https:\/\/www.entrepreneur.com\/author\/joel-libava#:~:text=About%20Joel%20Libava,You%20Do%20(Wiley%202011).\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>which I did<\/strong><\/a>.\u00a0 Even better?<\/p>\n<p>Lauren (<em>the editor<\/em>) and I became friends. She&#8217;s good people. And the entire team at Entrepreneur Magazine was good to me.<\/p>\n<p>Furthermore, several of their former writers continue to use me as an expert source when they have articles to write about franchising.\u00a0<\/p>\n<p>In any event, I would <em>never<\/em> try to bury an article written on the Entrepreneur platform. I&#8217;m too grateful to the company for helping me increase my <a href=\"https:\/\/www.thefranchiseking.com\/digital-marketing\"><strong>visibility<\/strong><\/a>.\u00a0<\/p>\n<p>But unfortunately, there <em>is<\/em> an article on the Entrepreneur website I need to fact-check.<\/p>\n<p>Why does it need to be fact-checked?\u00a0<\/p>\n<p>Because some of the items the author states in the article are absurd. They&#8217;re just not factual.<\/p>\n<p>The other reason I need to fact-check the article has to do with the process.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>The Franchise Sales Process And You<\/h2>\n<p>If you decide to pursue franchise business ownership, you need to know as much as you can about the franchise sales process. Why?<\/p>\n<p>Because there&#8217;s a lot of money involved. <em>Your<\/em> money. But that&#8217;s not all.<\/p>\n<p>The franchise-buying process <del>can be<\/del> is intense. You&#8217;re going to experience a whole range of emotions. Including:<\/p>\n<ul>\n<li>Excitement<\/li>\n<li>Confusion<\/li>\n<li>Anticipation<\/li>\n<li>Fear<\/li>\n<li>Nervousness<\/li>\n<li>Stress<\/li>\n<\/ul>\n<p>That said, it&#8217;s normal to feel those emotions. You may feel others too.\u00a0<\/p>\n<p>However, your decision to buy a franchise needs to be <strong>a fact-based decision<\/strong>.\u00a0<\/p>\n<p>But how do you get the facts you need to make a smart yes or no decision on a franchise to own?<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/how-to-buy-a-franchise\"><strong>By following the franchise-purchasing steps located here<\/strong><\/a>.\u00a0<\/p>\n<p><strong>Not<\/strong> by listening to everything a franchise broker tells you.\u00a0<\/p>\n<p>Keep reading to find out why you shouldn&#8217;t listen (<em>and do<\/em>) everything a broker suggests.\u00a0<\/p>\n<p>You want to protect yourself, right?<\/p>\n<p>\u00a0<\/p>\n<h2>An Article About Franchise Brokerages and Franchise Brokers<\/h2>\n<p>Recently, Scott Greenberg, who bills himself as a &#8220;<em>Franchise Speaker, Consultant and author<\/em>,&#8221; wrote an article at Entrepreneur.com titled: &#8220;<em>Finding Post-Pandemic Franchise Opportunities With Broker Consultant Groups.<\/em>&#8221; From what I can tell, Scott used to own a few franchises.\u00a0<\/p>\n<p>In the <a href=\"https:\/\/www.entrepreneur.com\/article\/353776\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>article<\/strong><\/a>, Greenberg writes that, &#8220;<em>Franchise broker and consultants specialize in matching aspiring business owners with suitable franchise options. Unlike a franchisor\u2019s internal development team whose job is to grow their own franchise network, external consultants assess the needs and goals of their clients and expose them to a variety of options<\/em>.&#8221;<\/p>\n<p>So far, so good. It&#8217;s a pretty accurate description of what brokers do. Except the article goes downhill from there. Waaaay downhill.<\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/3-things-franchise-brokers-prefer-keep-wraps\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-33933\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/downhill-620x482.jpg\" alt=\"franchise brokerage article goes downhill  \" width=\"620\" height=\"482\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/downhill-620x482.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/downhill-320x249.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/downhill.jpg 640w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-31732\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/one-crown.png\" alt=\"the franchise king's crown\" width=\"94\" height=\"94\" \/><\/h3>\n<h3>Now watch me destroy <del>shoot holes through<\/del> it.<\/h3>\n<p>\u00a0<\/p>\n<div class=\"tenor-gif-embed\" data-postid=\"16410186\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"1.6881355932203388\"><a href=\"https:\/\/tenor.com\/view\/bruce-lee-lee-kung-fu-fighting-skills-gif-16410186\">Bruce Lee Kung Fu GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/brucelee-gifs\">Brucelee GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async=\"\" src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<p>\u00a0<\/p>\n<h2>Franchise Brokerage Fact-Check: The Following 4 Statements Are Total B.S.<\/h2>\n<p>\u201c<em>We detach ourselves from the outcome<\/em>,\u201d explains Susan Scotts, one of the top <a href=\"https:\/\/www.thefranchiseking.com\/words-matter-a-franchise-coach-isnt-really-a-coach\"><strong>coaches <\/strong><\/a>with The Entrepreneur\u2019s Source. \u201c<em>I still feel great success, even when my clients decide franchise ownership or the timing isn\u2019t right for them. My job is to help them realize their truth at that time<\/em>.\u201d<\/p>\n<p>Thank you for that. <em><strong>Not<\/strong>.<\/em><\/p>\n<p>My turn to &#8220;<em>realize<\/em>&#8221; the truth.<\/p>\n<p>\u00a0<\/p>\n<h2>Fact Check 1: Realizing Their Truth<\/h2>\n<p>Susan&#8217;s job isn&#8217;t to &#8220;<em>help them realize their truth<\/em>.&#8221;<\/p>\n<p>On the contrary, it&#8217;s to match them to a franchise she represents so she can &#8220;<em>realize<\/em>&#8221; <strong>her truth<\/strong>&#8230;her dream of receiving a <strong>$20,000<\/strong> commission check in the mail.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-33967\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/big-commission-620x556.jpg\" alt=\"franchise coach commission check\" width=\"444\" height=\"398\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/big-commission-620x556.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/big-commission-320x287.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/big-commission-768x689.jpg 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/big-commission.jpg 1000w\" sizes=\"auto, (max-width: 444px) 100vw, 444px\" \/><\/p>\n<p>Trust me, this &#8220;<em>coach<\/em>&#8221; (<em>Susan-or fill in a name of any coach<\/em>) doesn&#8217;t feel &#8220;<em>great succes<\/em>s&#8221; when yet another franchise prospect she spent 2-3 months with decides to &#8220;<em>go another route<\/em>.&#8221;<\/p>\n<p>That&#8217;s because, like any sales-related activity, franchise brokerage is a numbers game. Moreover, in franchising, most people who <a href=\"https:\/\/www.thefranchiseking.com\/franchise-ownership-pros-cons\"><strong>look into buying a franchise<\/strong><\/a>&#8230;<em>don&#8217;t<\/em> buy a franchise. She needs to talk to a lot of people.\u00a0<\/p>\n<p><b>Next: Should You Be Suspicious?\u00a0<\/b><\/p>\n<p>Let&#8217;s get back to the article.<\/p>\n<p>According to Greenberg, &#8220;<em>Some people are suspicious of this arrangement. They expect there\u2019ll be surprise costs or that they\u2019ll pay a higher franchise fee if they\u2019re brought in by a consultant. Typically, this isn\u2019t true. Franchise fees are declared in the brand\u2019s Franchise Disclosure Document (FDD) you\u2019ll be given prior to committing. The amount is the same whether a broker consultant is involved or not<\/em>.&#8221;<\/p>\n<h3>Really?<\/h3>\n<p>\u00a0<\/p>\n<h2>Franchise Brokerage Fact-Check 2: Those Damn Franchise Fees!<\/h2>\n<p>While it&#8217;s true that <a href=\"https:\/\/www.thefranchiseking.com\/the-franchise-fee-dont-focus-on-it\"><strong>the amount of the franchise fee<\/strong><\/a> is the same (<em>on every franchise contract the franchisor sends out<\/em>), the franchise fee shown may not have always been that amount. I&#8217;ll explain.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-33936\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dinosaur-franchise-620x620.jpg\" alt=\"1-800-dinosaur franchise\" width=\"488\" height=\"488\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dinosaur-franchise-620x620.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dinosaur-franchise-300x300.jpg 300w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dinosaur-franchise-150x150.jpg 150w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dinosaur-franchise-600x600.jpg 600w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/dinosaur-franchise.jpg 640w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/p>\n<p>Let&#8217;s say that <span style=\"color: #008000;\"><strong>1-800-Remove-That-Dinosaur<\/strong><\/span> (<em>a relatively young franchise concept<\/em>), has only sold 5 franchises in the 3 years they&#8217;ve been franchising. Obviously, they need to sell more franchises.<\/p>\n<p>In view of that, the CEO, Janet Montana, starts researching &#8220;<em>how to sell more franchises<\/em>&#8221; online. She comes across a franchise brokerage website and requests information.<\/p>\n<p>The company, <a href=\"https:\/\/www.armstrongmuseum.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Wapakoneta<\/strong><\/a>, Ohio-based <strong>Franchisee Finders Deluxe Inc<\/strong>., has their representative, Steve, follow up with her. He explains that their 100+ franchise brokers are always looking for new franchise concepts to represent. If she signs on with the company, anytime a broker sells a franchise for her, she would have to send a check in for 50% of the franchise fee. Let&#8217;s do the math.<\/p>\n<p>Let&#8217;s say the current franchise fee for 1-800-Remove-That-Dinosaur is $20,000. Based on that, she&#8217;d have to pay $10,000 (<em>50%<\/em>) to the broker who sold the franchise unit. But there&#8217;s a problem. <strong>The average broker commission these days (<em>2020<\/em>) is close to $20,000<\/strong>. So much for that idea, right? It would be silly to part with her entire upfront franchise fee. Young franchisors need cash flow! Now what? No worries. Steve has a solution.<\/p>\n<p>&#8220;<em>Janet, to make this work for you, all you need to do is raise the franchise fee. $20,000 is on the low-side anyway. I suggest raising it to $40,000. It&#8217;s more in line with typical franchise fees, and you can now afford to pay 50% to add a new franchisee to your business&#8230;and you can still keep $20,000 for yourself!\u00a0 What do you think? Would you like to signup with us<\/em>?&#8221;<\/p>\n<p>Janet signs up with the brokerage group. She shells out the $2,000 &#8220;<em>registration fee<\/em>&#8221; and gets with her franchise <a href=\"https:\/\/www.thefranchiseking.com\/top-franchise-attorneys\"><strong>attorney<\/strong><\/a> so she can raise her franchise fee to $40,000, and get it in the FDD. Then she hopes for the best.<\/p>\n<p>So much for &#8220;<em>The amount is the same whether a broker consultant is involved or not<\/em>.&#8221;<\/p>\n<p><strong>Note:<\/strong> Unless you&#8217;re a franchise broker or a franchisor, you have no way of knowing what I just disclosed.<\/p>\n<p>Now, it&#8217;s very likely that the author of that article didn&#8217;t know that some franchisors raise their franchisees so they can afford to pay brokers. Or did he?<\/p>\n<p>Nah. I don&#8217;t think he did.<\/p>\n<p><strong>But he does now!\u00a0<\/strong><\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/own-a-coffee-shop\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-33939\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/coffee-break-620x936.jpg\" alt=\"coffee mug\" width=\"409\" height=\"618\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/coffee-break-620x936.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/coffee-break-199x300.jpg 199w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/coffee-break.jpg 640w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n<h2>Time For A Coffee Break?<\/h2>\n<p>If you&#8217;d like to step away for a few minutes, to:<\/p>\n<ul>\n<li>Walk your dog or cat<\/li>\n<li>Brew some fresh coffee or tea<\/li>\n<li><a href=\"https:\/\/weavesilk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Make some silk-or anything else<\/strong><\/a><\/li>\n<\/ul>\n<p>Go ahead. And please make sure you read the statement below when you return.<\/p>\n<p><em>In case you&#8217;re new to my site, you should know that I was a franchise broker for 10 years. My knowledge of the franchise brokerage industry is based on real-life experiences.<\/em><\/p>\n<p><em>With this in mind I want you to know that I&#8217;m not against franchise brokers making a living. I just feel they need to be much more transparent about how they make their money. Especially since their relationship with you is a little strange. Let me show you what I mean.<\/em><\/p>\n<p><em>If you decide you want to try working with a franchise broker, there&#8217;s something unique you&#8217;re going to experience as you go through their process.<\/em><\/p>\n<p><em>Specifically, <strong>you&#8217;re going to feel like the broker is working for you<\/strong>. Except he&#8217;s not. <span style=\"font-size: inherit;\">He&#8217;s actually working for the 150 or so franchisors he has signed contracts with. And if you do buy a franchise he has a contract with, (<\/span>one of the franchise opportunities he presented to you<span style=\"font-size: inherit;\">), he&#8217;ll receive a generous (<\/span>$20,000, or more<span style=\"font-size: inherit;\">) commission check in the mail.\u00a0\u00a0<\/span><\/em><\/p>\n<p><em>But do a franchise brokers tell you that?<\/em><\/p>\n<p><em>No.<\/em><\/p>\n<p><em>Will they ever get woke enough to do so?<\/em><\/p>\n<p><em>I predict they will, but the wording they use will be carefully crafted.<\/em><\/p>\n<p><em>In any event, I felt that it was important for you to know that I used to be a broker.<\/em><\/p>\n<p><em>So, without exception, before you decide to use a broker, you need to use Google or DuckDuckGo to research the background of the broker you&#8217;re thinking of working with. That way you know who you&#8217;re dealing with going in. Especially, since<\/em><em> you&#8217;re probably never going to meet this person face-to-face.\u00a0<\/em><\/p>\n<p>\u00a0<\/p>\n<h2>Franchise Brokerage Fact-Check 3: Brokers Help You Do The Homework<\/h2>\n<p>From the article:<\/p>\n<p>&#8220;<em>There are several advantages of using a consultant. First, they can do a lot of homework for you. There are thousands of franchise systems around. A consultant can help you narrow that down<\/em>.&#8221;<\/p>\n<p>I&#8217;m going to keep this fact-check short and sweet.<\/p>\n<p>&#8220;<em>A consultant can help you narrow that down<\/em>.&#8221;<\/p>\n<p><strong>Really?<\/strong><\/p>\n<p>&#8220;<em>Narrow it down<\/em>&#8221; to which franchise opportunity?<\/p>\n<p>One that the franchise broker has a contract with.<\/p>\n<p><strong>Correction:<\/strong> <strong>only<\/strong> to a franchise opportunity that the broker has a contract with.<\/p>\n<p>To summarize, now that you know a bit more about how franchise brokers work, do you really think a broker is going to help you buy a franchise opportunity you found on your own? One they&#8217;ll <strong>never<\/strong> get paid on?<\/p>\n<p>&#8220;<em>But Joel, the broker I&#8217;m working with told me that she wants to help me become my own boss. She said that she would do whatever it takes to make sure I never have to work in a corporate job again. Are you saying she only wants to help me if she gets paid a commission<\/em>?&#8221;<\/p>\n<p>&#8220;Well&#8230;yes. I am.&#8221;<\/p>\n<p>\u00a0<\/p>\n<h2>Franchise Brokerage Fact-Check 4: You&#8217;ve Got Nothing To Lose When You Work With A Franchise Broker<\/h2>\n<p>The article I&#8217;m shooting holes through provides an <a href=\"https:\/\/www.thefranchiseking.com\/franchise-research-tip-spend-a-day-with-a-franchisee\"><strong>example of a franchisee<\/strong><\/a> who worked with a franchise broker to find his franchise business.<\/p>\n<p>\u201c<em>You\u2019re not paying anything, so you\u2019ve got nothing to lose. They\u2019re trying to help you and they know what they\u2019re talking about it. Keep an open mind<\/em>.\u201d<\/p>\n<p>That advice comes courtesy of Vincent, a <a href=\"https:\/\/kitchentuneup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kitchen-Tune-Up<\/strong><\/a> franchisee. Thanks, Vince!<\/p>\n<p>Let me start off by saying that I do agree with one thing he suggested. You <em>shoul<\/em>d keep an open mind. But in a different way. And franchise brokers aren&#8217;t going to like this. Here goes.<\/p>\n<p>If you choose to <a href=\"https:\/\/www.thefranchiseking.com\/7-ugly-truths-franchise-consultants\"><strong>work with a franchise broker<\/strong><\/a>, franchise consultant, franchise coach, basically anyone who offers to &#8220;<em>match you to a franchise that&#8217;s the right fit<\/em>,&#8221; this is what I want you to do.<\/p>\n<p>Agree to get contacted by the franchisor (s) he recommends (<em>and you&#8217;re interested in<\/em>).\u00a0 <strong>Then contact at least two direct competitors of the franchise<\/strong>.<\/p>\n<p>Next, once you&#8217;ve heard back from them, follow the exact same process the broker wants you to use to investigate the franchise opportunity <em>he<\/em> recommended. Now instead of only looking at one franchise, you&#8217;re all of a sudden looking at 3 franchises in the same space. You want choices right? That&#8217;s how to stay &#8220;<em>open-minded<\/em>.&#8221;<\/p>\n<p>As to the &#8220;<em>They\u2019re trying to help you<\/em>&#8221; part that the Kitchen Tune-Up franchisee said, obviously, I just fact-checked <em>that<\/em> silliness. That leaves one more thing to fact-check. It&#8217;s this quote from Vincent.\u00a0<\/p>\n<p>&#8220;<em>You\u2019re not paying anything, so you\u2019ve got nothing to lose<\/em>.&#8221;<\/p>\n<p>\u00a0<br \/>\u00a0<\/p>\n<div class=\"tenor-gif-embed\" data-postid=\"17538921\" data-share-method=\"host\" data-width=\"80%\" data-aspect-ratio=\"1.7785714285714287\"><a href=\"https:\/\/tenor.com\/view\/laugh-lol-lmao-laughing-hysterically-joe-jitsukawa-gif-17538921\">Laugh Lol GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/laugh-gifs\">Laugh GIFs<\/a><\/div>\n<p><script type=\"text\/javascript\" async=\"\" src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/p>\n<p>\u00a0<\/p>\n<h3>Nothing to lose?<\/h3>\n<p><em>Unless you buy the franchise your broker recommended and it ends up being a total disaster!\u00a0<\/em><\/p>\n<p>And if that happens, you could go out of business. And lose your:<\/p>\n<ul>\n<li>Money<\/li>\n<li>Credit rating<\/li>\n<li>Marriage<\/li>\n<\/ul>\n<p>But that&#8217;s not all.<\/p>\n<p>You may even have to go out and get a job-which may not be easy to do.<\/p>\n<p>And that &#8220;<em>free franchise matching service<\/em>&#8221; your broker provided?<\/p>\n<p>Turns out it wasn&#8217;t really free after all.<\/p>\n<p>\u00a0<\/p>\n<h2>The Upshot Of All Of This Fact-Checking?<\/h2>\n<p>In reality, living in the &#8220;<em>Information Age<\/em>&#8221; isn&#8217;t all that it&#8217;s cracked up to be.<\/p>\n<p>Granted, it&#8217;s quite empowering to have information on any and all topics only a click or 3 away. Unfortunately, the volume of information available to us can sometimes be too much. Add to that the amount of <em>misinformation<\/em> around these days&#8230;and your &#8220;<em>search<\/em>&#8221; can quickly become a royal cluster.<\/p>\n<p>To demonstrate, think back on the last time <em>you<\/em> searched for information about something. How did your search go? I know how <em>mine<\/em> went.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-33972\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-loses-it-620x827.jpg\" alt=\"ex-franchise broker\" width=\"409\" height=\"546\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-loses-it-620x827.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-loses-it-225x300.jpg 225w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-loses-it-768x1024.jpg 768w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-loses-it-1152x1536.jpg 1152w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-loses-it-1536x2048.jpg 1536w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/the-franchise-king-loses-it-scaled.jpg 1920w\" sizes=\"auto, (max-width: 409px) 100vw, 409px\" \/><\/p>\n<p>That&#8217;s how I looked moments after I did a simple search for &#8220;<em>a laptop under $1,000<\/em>.&#8221; And I&#8217;m <em>good<\/em> at internet research. <em>Really<\/em>* good.<\/p>\n<p>*Feel free to ask the folks who purchased <a href=\"https:\/\/www.thefranchiseking.com\/definitive-guide-to-franchise-research\"><strong>my franchise research guide<\/strong><\/a> how good I am at using the internet. They&#8217;ve all used the proven online research techniques I taught them in my guide to get the straight facts on the specific franchise opportunities they were investigating.<\/p>\n<h3>The Bottom Line?<\/h3>\n<p>The information you discover online is only as good as the source.\u00a0<\/p>\n<p>In this case, the source, Entrepreneur.com is a credible one.<\/p>\n<p>But the author of the article on franchise brokerages and brokers I just fact-checked for you?<\/p>\n<p>I really don&#8217;t know.\u00a0<\/p>\n<p>But I do know this.<\/p>\n<p>Either he is (<em>secretly<\/em>) a franchise broker himself, in which case the piece he wrote was totally self-promotional, or<\/p>\n<p>He got put-together by a franchise brokerage group for the sole purpose of promoting the use of franchise brokers when searching for a franchise.<\/p>\n<p>Either way, the falsehoods he included in the article needed to be exposed.<\/p>\n<p>Finally, unless you&#8217;re as talented as <a href=\"https:\/\/copyblogger.com\/fight-for-your-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Jon<\/strong><\/a>, <a href=\"https:\/\/stephenking.com\/the_author.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Stephen<\/strong><\/a>, <a href=\"https:\/\/www.makealivingwriting.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Carol<\/strong><\/a>, or <strong><a href=\"https:\/\/www.amazon.com\/gp\/offer-listing\/1119665965\/ref=as_li_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1119665965&amp;linkCode=am2&amp;tag=thefrakin-20&amp;linkId=a6930108cf2ec88bb0681ee07aa27545\" target=\"_blank\" rel=\"noopener noreferrer\">Chris Brogan<\/a><\/strong><img loading=\"lazy\" decoding=\"async\" style=\"border: none !important; margin: 0px !important;\" src=\"\/\/ir-na.amazon-adsystem.com\/e\/ir?t=thefrakin-20&amp;l=am2&amp;o=1&amp;a=1119665965\" alt=\"\" width=\"1\" height=\"1\" border=\"0\" \/>-when it comes to a topic that frosts your (<em>my<\/em>) a*s like the one I just wrote about, words probably aren&#8217;t enough.\u00a0Enter video.<\/p>\n<p>\u00a0<\/p>\n\n\n<br \/>\n<iframe loading=\"lazy\" width=\"575\" height=\"340\" src=\"https:\/\/www.youtube.com\/embed\/9pGKIRxHXzY\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><br \/>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n\n<p>So now you know how franchise brokerages and franchise brokers <em>really<\/em> work.  <\/p>\n<p>\n\n\n<\/p>\n\n\n\n<p>Questions?<\/p>\n<p>\n\n\n<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In this post, I&rsquo;m going to provide a franchise brokerage fact-check. Specifically, I&rsquo;m going to fact-check an article about franchise brokerages and franchise brokers that was recently published on another website. Now, as a result of what I&rsquo;m about to tell you, any* franchise broker who reads this is going to be less than thrilled [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[252,254,32],"tags":[2011],"class_list":["post-33883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-brokers","category-franchise-consultants","category-franchise-purchasing","tag-franchise-broker-consultant-groups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Franchise Brokerage Fact-Check: The Truth About Brokers<\/title>\n<meta name=\"description\" content=\"The Franchise King\u00ae gives you a franchise brokerage fact-check on the most absurd article about franchise brokers he&#039;s ever read.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/absurd-franchise-brokerage-article\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fact-Check On The Most Absurd Article About Franchise Brokers I&#039;ve Ever Read (With Examples)\" \/>\n<meta property=\"og:description\" content=\"The Franchise King\u00ae gives you a franchise brokerage fact-check on the most absurd article about franchise brokers he&#039;s ever read.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefranchiseking.com\/absurd-franchise-brokerage-article\" \/>\n<meta property=\"og:site_name\" content=\"The Franchise King\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-17T16:04:06+00:00\" \/>\n<meta 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