{"id":4206,"date":"2011-10-24T11:04:18","date_gmt":"2011-10-24T11:04:18","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=4206"},"modified":"2025-07-07T14:08:45","modified_gmt":"2025-07-07T18:08:45","slug":"franchise-advisors-franchise-brokers","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/franchise-advisors-franchise-brokers","title":{"rendered":"The Difference Between a Franchise Advisor And a Franchise Consultant"},"content":{"rendered":"\n
\"top<\/figure>\n\n\n

I’m a Professional Franchise Advisor. <\/strong>And, a Franchise Advisor is way different than a franchise consultant. Keep reading.<\/p>\n

About 6 months ago, I was working with a really nice guy who had lost his job at NASA<\/strong>. (I have worked with more than one current or former NASA<\/strong><\/a> employee<\/em>) He contacted me because he wanted franchise advice<\/strong>.<\/em>\u00a0(He had read an article that I had written on another website, and he told me that he liked my style.<\/em>)<\/p>\n

Whenever someone wants to talk to me about my 1-on-1 franchise ownership consultations<\/a><\/strong>, I ask them to schedule a (complimentary<\/em>) call with me. It’s a chance for someone to get to know me a little and for me to offer some advice on what they’re doing with regards to finding, researching or buying a franchise. And to talk about what a Franchise Advisor does.<\/p>\n

Our Call Together<\/h2>\n

During my call with Jim, I learned about his situation.<\/p>\n

Jim had been downsized from NASA<\/a>, where he had been employed as an electrical engineer for the last 15 years. He wasn’t quite ready to retire-he felt that he had 10 more good work years in him. He wasn’t sure if he wanted to work for someone else again; he told me that he had always thought about going into business for himself<\/a><\/strong>, and that maybe this was his time to do just that.<\/p>\n

He also told me that he had been contacted by a franchise “consultant<\/em>,” who told him that he would help him, “find the right franchise to own<\/em>,” at absolutely no cost to him. I told Jim that I was a\u00a0“recovering franchise consultant<\/em>,” and shared two really important things with him:<\/p>\n

1.<\/strong> Franchise “consultants<\/em>,” and brokers, are paid large commissions by\u00a0franchise companies for introducing people like him to their concepts. (Payment comes after<\/span> the franchise contract is signed and the franchise fee is paid by the person they referred<\/em>.) The commissions are lucrative enough for these consultants to offer their matchmaking services for free<\/strong>. It’s a number’s game just like anything is in sales.<\/p>\n

I also told Jim that franchise consultants\/brokers only worked with a set number of franchise concepts<\/em>; the ones that pay<\/strong>! For example, when I was a franchise consultant\/broker, (same thing<\/em>) I worked with around\u00a0150<\/strong> different franchisors.<\/p>\n

4,500 Franchises<\/h2>\n

To put that into perspective, there are currently 4,500 different franchise concepts<\/a> to choose from. So, if you work with a consultant\/broker, you need to know that you’re only going to be exposed to a fraction<\/em> of all the franchises that are available for you to learn about!<\/p>\n

2.<\/strong> My Franchise Advisor services aren’t free. Now, I didn’t tell Jim that in a condescending way, mind you. I just had to educate him a little bit on how I worked-as opposed to a franchise consultant<\/a> who is paid a hefty*<\/strong> sales commission.<\/p>\n

*Franchise consultants, on average, make $20,000-$30,000<\/strong> if they present a franchise opportunity to you that you end up buying.<\/p>\n

Additionally, I told him my Franchise Advisor services are customized. <\/em>That’s because everyone who is interested in franchise ownership is coming at it from a different place, and also from a different stage in the process.<\/p>\n

For example, some prospective franchise owners are like Jim; they don’t really know a lot about franchising, so they need several sessions with me. (Via Skype or phone<\/em>) Others only need a couple of sessions, as they’re farther along in the process. They may be on the verge of signing a franchise agreement<\/a>.<\/p>\n

Franchise Advisor And Franchise Consultant Differences<\/h2>\n

But, (and this is the biggest difference between what I do, and what franchise brokers do<\/em>) I don’t point them to any specific franchise opportunity. Instead, I show them how to find it on their own, but with me right by their side<\/em>. A franchise broker only shows them franchises that the broker<\/a> has formal contracts with, and would get a commission from.<\/strong><\/p>\n

When someone chooses to work with me, they know going in that I don’t receive sales commissions for introducing them and\/or placing them into a specific franchise.<\/p>\n

If Any Franchise Consultants Are Reading This…<\/h2>\n

Franchise consultants reading this are probably saying:<\/p>\n

“But Joel, you<\/span> used to be a broker. You didn’t complain when you<\/strong> were getting those fat commission checks<\/em>!”<\/p>\n

“C’mon Joel! We’re just trying to make a living. Don’t be a jerk<\/em>.”<\/p>\n

“Just because you<\/span> didn’t want to be a franchise consultant anymore doesn’t mean that what we do is wrong. Give us a break<\/em>!”<\/p>\n

Franchise Consultants Aren’t Bad!<\/h2>\n

Now, I didn’t say that franchise consultants are bad<\/em> and you shouldn’t work with them. I just wanted to point out the differences<\/em>. There are<\/em> actually several franchise consultants (although my list of franchise consultants is shrinking fast<\/em>) who I’d recommend working with. Contact me if you’d like a referral.<\/p>\n

So, what’s your<\/em> take on franchise consultants?<\/p>\n

And how would you feel about working with a Franchise Advisor?<\/p>","protected":false},"excerpt":{"rendered":"

I’m a Professional Franchise Advisor. And, a Franchise Advisor is way different than a franchise consultant. Keep reading. About 6 months ago, I was working with a really nice guy who had lost his job at NASA. (I have worked with more than one current or former NASA employee) He contacted me because he wanted […]<\/p>\n","protected":false},"author":2,"featured_media":49574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[19,252,254],"tags":[957],"class_list":["post-4206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-advisor","category-franchise-brokers","category-franchise-consultants","tag-franchise-advisors-franchise-brokers"],"yoast_head":"\nFranchise Advisor vs. Franchise Consultant | Big Difference<\/title>\n<meta name=\"description\" content=\"A franchise advisor and a franchise consultant are way different. 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Subscribe to my free VIP Franchise Newsletter.","sameAs":["https:\/\/www.thefranchiseking.com","https:\/\/www.instagram.com\/thefranchchiseking1","https:\/\/linkedin.com\/in\/joellibava","https:\/\/in.pinterest.com\/franchiseking\/","https:\/\/www.youtube.com\/JoelLibava"],"knowsAbout":["Franchising"]}]}},"_links":{"self":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/4206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/comments?post=4206"}],"version-history":[{"count":3,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/4206\/revisions"}],"predecessor-version":[{"id":49575,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/4206\/revisions\/49575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/media\/49574"}],"wp:attachment":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/media?parent=4206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/categories?post=4206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/tags?post=4206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}