{"id":51726,"date":"2026-04-12T16:09:36","date_gmt":"2026-04-12T20:09:36","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=51726"},"modified":"2026-04-12T16:09:40","modified_gmt":"2026-04-12T20:09:40","slug":"goldfish-swim-school-franchisee","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/goldfish-swim-school-franchisee","title":{"rendered":"Goldfish Swim School Franchisee Wins Big at Multi-Unit Conference"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"296\" src=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/goldfish-swim-school-franchise-location-620x296.jpg\" alt=\"franchise location of goldfish swim school \" class=\"wp-image-51729\" srcset=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/goldfish-swim-school-franchise-location-620x296.jpg 620w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/goldfish-swim-school-franchise-location-320x153.jpg 320w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/goldfish-swim-school-franchise-location-370x177.jpg 370w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/goldfish-swim-school-franchise-location-270x129.jpg 270w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/goldfish-swim-school-franchise-location-570x272.jpg 570w, https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/goldfish-swim-school-franchise-location.jpg 737w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure>\n\n\n\n<p>A <strong>Goldfish Swim School franchisee<\/strong> just received a major industry honor. And the story behind the award is worth knowing.<\/p>\n\n\n\n<p>BHB Group, led by partners Katie Lee, Brian Bayer, and Hope Bayer, was named the 2026 Most Valuable Performer (<em>MVP<\/em>) Single Brand Leadership Award winner by Multi-Unit Franchisee Magazine. The award was presented at the Multi-Unit Franchising Conference in late March.<\/p>\n\n\n\n<p>Here&#8217;s what makes this recognition stand out.<\/p>\n\n\n\n<h2>BHB Franchisee Group Wins Goldfish Swim School Award<\/h2>\n\n\n\n<p>In case you didn&#8217;t know, the BHB Group was Goldfish Swim School&#8217;s very first franchise group. They signed on in 2009. That was 17 years ago. <\/p>\n\n\n\n<p>Since then, they&#8217;ve grown to 33 schools across nine states and now employ more than 2,000 people.<\/p>\n\n\n\n<p>In my view, that&#8217;s not luck. That&#8217;s execution.<\/p>\n\n\n\n<p>The MVP Single Brand Leadership Award recognizes franchisees who demonstrate outstanding leadership, scalable multi-unit growth, and a strong commitment to brand standards and community impact \u2014 all within a single <a href=\"https:\/\/www.thefranchiseking.com\/trump-like-franchisor-behavior\">franchise system<\/a>. BHB Group checked every box.<\/p>\n\n\n\n<p>From a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/goldfish-swim-schools-first-franchise-group-receives-2026-mvp-award-from-multi-unit-franchisee-magazine-302739501.html\" target=\"_blank\" rel=\"noreferrer noopener\">recent Press Release<\/a>:<\/p>\n\n\n\n<p><em>Goldfish Swim School CEO and Co-Founder Chris McCuiston said the award reflects the dedication of the BHB leadership team. He pointed to their commitment to people, quality, and the brand&#8217;s water safety mission as the driving forces behind their success.<\/em><\/p>\n\n\n\n<p><em>Katie Lee put it simply.<\/em> &#8220;<em>Growth never changes our standards<\/em>.&#8221;<\/p>\n\n\n\n<p>That line says a lot. Scaling a franchise operation from one location to 33 is a serious challenge. Maintaining quality across all of them is even harder. BHB Group appears to have figured out how to do both. hence, their MVP franchisee award.<\/p>\n\n\n\n<h2>Goldfish Swim School Continues to Add Franchisees<\/h2>\n\n\n\n<p>Goldfish Swim School (<em>which <a href=\"https:\/\/www.thefranchiseking.com\/top-franchises-2026\">I listed as a top franchise opportunity<\/a><\/em>), now has more than <strong>200<\/strong> locations across North America. The brand focuses on swim lessons for children, built around what the company calls the Golden Experience.<\/p>\n\n\n\n<p>If you&#8217;re evaluating multi-unit franchise opportunities, pay attention to stories like this one. <\/p>\n\n\n\n<p>Experience shows me that the franchisees who win long-term tend to share a few traits. <\/p>\n\n\n\n<p>They choose a brand they believe in. <\/p>\n\n\n\n<p>They lead with people. <\/p>\n\n\n\n<p><em>And they treat <a href=\"https:\/\/www.thefranchiseking.com\/franchisees-get-repeat-business\">brand standards<\/a> as non-negotiable, no matter how large they grow<\/em>.<\/p>\n\n\n\n<p>BHB Group seems to have been doing exactly that since 2009.<\/p>\n\n\n\n<p>Check out the Goldfish Swim School <a href=\"https:\/\/goldfishswimschool.com\/franchise-opportunities\/\" target=\"_blank\" rel=\"noreferrer noopener\">franchising website<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Goldfish Swim School franchisee just received a major industry honor. And the story behind the award is worth knowing. BHB Group, led by partners Katie Lee, Brian Bayer, and Hope Bayer, was named the 2026 Most Valuable Performer (MVP) Single Brand Leadership Award winner by Multi-Unit Franchisee Magazine. The award was presented at the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":51729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[28],"tags":[2455],"class_list":["post-51726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-news","tag-goldfish-swim-school-franchise"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Goldfish Swim School Franchisee Award &#8212; The Franchise King\u00ae<\/title>\n<meta name=\"description\" content=\"Learn about the success story of Goldfish Swim School franchisee BHB Group, winner of the 2026 MVP Single Brand Leadership Award.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/goldfish-swim-school-franchisee\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldfish Swim School Franchisee Wins Big at Multi-Unit Conference\" \/>\n<meta property=\"og:description\" content=\"Learn about the success story of Goldfish Swim School franchisee BHB Group, winner of the 2026 MVP Single Brand Leadership Award.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefranchiseking.com\/goldfish-swim-school-franchisee\" \/>\n<meta property=\"og:site_name\" content=\"The Franchise King\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-12T20:09:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-12T20:09:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/goldfish-swim-school-franchise-location.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"737\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joel Libava\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/goldfish-swim-school-franchisee#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/goldfish-swim-school-franchisee\"},\"author\":{\"name\":\"Joel Libava\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/person\\\/b560fd324f6df9be52ac875e631beb66\"},\"headline\":\"Goldfish Swim School Franchisee Wins Big at Multi-Unit Conference\",\"datePublished\":\"2026-04-12T20:09:36+00:00\",\"dateModified\":\"2026-04-12T20:09:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/goldfish-swim-school-franchisee\"},\"wordCount\":385,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/goldfish-swim-school-franchisee#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/goldfish-swim-school-franchise-location.jpg\",\"keywords\":[\"goldfish swim school franchise\"],\"articleSection\":[\"Franchise Industry News\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/goldfish-swim-school-franchisee\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/goldfish-swim-school-franchisee\",\"name\":\"Goldfish Swim School Franchisee Award &#8212; 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Finally, he's been in franchising close to 25 years.","email":"joel@thefranchiseking.com","telephone":"2168312610","legalName":"Franchise Selection Specialists Inc.","foundingDate":"2002-01-20","taxID":"20-1184045","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/person\/b560fd324f6df9be52ac875e631beb66","name":"Joel Libava","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","caption":"Joel Libava"},"description":"I\u2019m The Franchise King\u00ae, Joel Libava. I'm the author of two helpful books on researching and buying a franchise. In addition, I'm a Franchise Ownership Advisor with 20+ years of experience working 1-on-1 with people interested in buying a franchise, safely. Subscribe to my free VIP Franchise Newsletter.","sameAs":["https:\/\/www.thefranchiseking.com","https:\/\/www.instagram.com\/thefranchchiseking1","https:\/\/linkedin.com\/in\/joellibava","https:\/\/in.pinterest.com\/franchiseking\/","https:\/\/www.youtube.com\/JoelLibava"],"knowsAbout":["Franchising"]}]}},"_links":{"self":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/51726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/comments?post=51726"}],"version-history":[{"count":4,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/51726\/revisions"}],"predecessor-version":[{"id":51731,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/51726\/revisions\/51731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/media\/51729"}],"wp:attachment":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/media?parent=51726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/categories?post=51726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/tags?post=51726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}