{"id":539,"date":"2008-11-03T08:38:49","date_gmt":"2008-11-03T08:38:49","guid":{"rendered":"https:\/\/expandsmtest.com\/franchiseking\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you\/"},"modified":"2022-04-28T14:44:44","modified_gmt":"2022-04-28T18:44:44","slug":"choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you","title":{"rendered":"Choosing A Franchise; Is The Franchise Concept&#8217;s Brand Important To You?"},"content":{"rendered":"<p><script type=\"text\/javascript\"><!--\ngoogle_ad_client = \"pub-6813496555553580\";\n\/* 468x60, created 1\/25\/09 *\/\ngoogle_ad_slot = \"2728505139\";\ngoogle_ad_width = 468;\ngoogle_ad_height = 60;\n\/\/--><br \/>\n<\/script><br \/>\n<script type=\"text\/javascript\" src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/show_ads.js\"><br \/>\n<\/script><\/p>\n<p><em>Some<\/em> of the people that have met with me for franchise selection advice have insisted on investing in an opportunity that has a recognizable name. Why is that?&#8230;.<\/p>\n<p><!--more--><\/p>\n<p>The discussion that I always make sure I have with prospective franchise owners includes <em>a discussion of brands, and how it relates to their risk level.<\/em><\/p>\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n<p><a href=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef010535d31d47970c-pi\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Couple_with_consultantthumb_2\" class=\"at-xid-6a00d8341ca59e53ef010535d31d47970c \" src=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef010535d31d47970c-120wi\"><\/a><\/p>\n<p>I have found that most of my candidates feel that if they invest in a franchise of their own that has a great brand, like an <strong>AAMCO<\/strong>, a<strong> Dairy Queen<\/strong>, or even something like <strong>Subway<\/strong>, that they are entering the world of franchising in a way that really lowers their risk. That is not necessarily the case.<\/p>\n<p>Just because one invests in an extremely well branded franchise like Subway, does not mean that their investment equals what will amount to guaranteed financial success. What if:<\/p>\n<ul>\n<li>They have no food service experience<\/li>\n<li>They have never managed a group of hourly workers<\/li>\n<li>They did not do their research, correctly<\/li>\n<li>They didn&#8217;t have enough capital<\/li>\n<\/ul>\n<p>Do any of those possible errors in franchise selection negate any positive impact of a recognized brand?<\/p>\n<p>Another thing to think about as it relates to brand, is how does a franchise&#8217;s brand impact the availability of a great location for a prospective franchise owner?<\/p>\n<p>If you are just starting your franchise selection process, you are probably thinking about where you would like to put your franchise?<em> {If the franchise you are looking at requires a leased space}<\/em> It is only natural to start thinking about where you would want to put your new business. it helps you visualize things better.<\/p>\n<p>If you are looking into investing in a franchise that has a great brand, be prepared to be very flexible about your location choices. After all, if the franchise concept is branded, the choice locations may already be spoken for.<\/p>\n<p>I have outlined a few things you may want to think about, when choosing a suitable franchise. Yes, the brand is important, and if you happen to have a strong brand, it will help you set yourself apart from the mom and pop operators in your geographic location.<\/p>\n<p>In the future, I will discuss investing in franchise opportunities that<em> may not <\/em>be well branded. But, maybe it doesn&#8217;t have to be, for you to be successful&#8230;.<\/p>\n<p>This month&#8217;s<strong> Poll Question<\/strong> has to do with this article.<\/p>\n<p>You&#8217;ll find it just to the right. <strong>Please vote on this important question&#8230;<\/strong><\/p>\n<p><strong>&#8220;Is a franchise concept&#8217;s brand an important part of your franchise buying decision?&#8221;<\/strong><\/p>\n<p><a href=\"https:\/\/www.thefranchiseking.com\/franchise-trends-is-pizza-getting-hot-again\">Don&#8217;t Buy A Hot Franchise<\/a><\/p>\n<p>Some Franchise Humor<\/p>\n<p>Don&#8217;t Miss The Next Important Franchise Article. <strong>Subscribe<\/strong><\/p>\n<p>Useful Products<\/p>\n<p>What about your own brand?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of the people that have met with me for franchise selection advice have insisted on investing in an opportunity that has a recognizable name. Why is that?&hellip;.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[2122,32],"tags":[],"class_list":["post-539","post","type-post","status-publish","format-standard","hentry","category-choose-a-franchise","category-franchise-purchasing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Choosing A Franchise; Is The Franchise Concept&#039;s Brand Important To You? &#8212; The Franchise King\u00ae<\/title>\n<meta name=\"description\" content=\"Choosing A Franchise; Is The Franchise Concept&#039;s Brand Important To You?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choosing A Franchise; Is The Franchise Concept&#039;s Brand Important To You?\" \/>\n<meta property=\"og:description\" content=\"Choosing A Franchise; Is The Franchise Concept&#039;s Brand Important To You?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefranchiseking.com\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you\" \/>\n<meta property=\"og:site_name\" content=\"The Franchise King\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-03T08:38:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-28T18:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef010535d31d47970c-120wi\" \/>\n<meta name=\"author\" content=\"Joel Libava\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you\"},\"author\":{\"name\":\"Joel Libava\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/person\\\/b560fd324f6df9be52ac875e631beb66\"},\"headline\":\"Choosing A Franchise; Is The Franchise Concept&#8217;s Brand Important To You?\",\"datePublished\":\"2008-11-03T08:38:49+00:00\",\"dateModified\":\"2022-04-28T18:44:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you\"},\"wordCount\":469,\"commentCount\":4,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thefranchiseking.typepad.com\\\/.a\\\/6a00d8341ca59e53ef010535d31d47970c-120wi\",\"articleSection\":[\"Choose The Right Franchise\",\"Franchise Purchasing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2008\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/choosing-a-franchise-is-the-franchise-concepts-brand-important-to-you\",\"name\":\"Choosing A Franchise; Is The Franchise Concept's Brand Important To You? 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Finally, he's been in franchising close to 25 years.","email":"joel@thefranchiseking.com","telephone":"2168312610","legalName":"Franchise Selection Specialists Inc.","foundingDate":"2002-01-20","taxID":"20-1184045","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/person\/b560fd324f6df9be52ac875e631beb66","name":"Joel Libava","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","caption":"Joel Libava"},"description":"I\u2019m The Franchise King\u00ae, Joel Libava. 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Subscribe to my free VIP Franchise Newsletter.","sameAs":["https:\/\/www.thefranchiseking.com","https:\/\/www.instagram.com\/thefranchchiseking1","https:\/\/linkedin.com\/in\/joellibava","https:\/\/in.pinterest.com\/franchiseking\/","https:\/\/www.youtube.com\/JoelLibava"],"knowsAbout":["Franchising"]}]}},"_links":{"self":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/comments?post=539"}],"version-history":[{"count":0,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/539\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/media?parent=539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/categories?post=539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/tags?post=539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}