{"id":6751,"date":"2012-06-27T02:31:12","date_gmt":"2012-06-27T02:31:12","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=6751"},"modified":"2016-04-25T19:04:32","modified_gmt":"2016-04-25T19:04:32","slug":"closest-dunkin-donuts-franchise","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/closest-dunkin-donuts-franchise","title":{"rendered":"Your Donuts Will Now Cost More"},"content":{"rendered":"

\"Dunkin'<\/a>
\nIf part of your morning routine involves dashing to your\u00a0closest Dunkin’ Donuts franchise<\/strong>, I suggest that you bring some extra money with you the next time you go.<\/p>\n

That’s because a North American Judge, (in Canada<\/em>) just told Dunkin’ Donuts to pay $16.4 million<\/strong> to some of its former franchisees in the province of Quebec, who alleged that the chain cost them a ton of money through management errors. And now, Dunkin Donuts corporate is increasing their legal $$ fund reserves.<\/p>\n

And, in a surprise move, Dunkin’ Donuts is planning to appeal the ruling.<\/p>\n

Now, if you feel that all is fair in love and war, some Dunkin’ Donuts local franchise owners have felt the long arm of the law, too. Like these Dunkin’ Donut franchisees<\/a>.<\/p>\n

 <\/p>\n

What’s Important About This Dunkin’ Donuts Franchise Lawsuit<\/h2>\n

The most important thing about this lawsuit has to do with a franchise’s brand.<\/p>\n

The Huffington Post<\/strong><\/a> was one of the first news outlets to report on the verdict, and quoted the Judge, who said the following- in reference to the\u00a0responsibility of a franchisor to protect and even enhance it’s brand;<\/p>\n

“It failed to do so, thereby breaching the most important obligation it had assumed in its contracts. It must accept the consequences of such a failure. … Franchisees cannot succeed where the system has failed<\/em>.”<\/p><\/blockquote>\n

This is huge.<\/p>\n

This means that there is an inherent promise being made by franchisors, (in Canada<\/em>) with respect to a brand. It’s a brand promise.<\/p>\n

In the case of Dunkin’ Donuts, it seems that just because they’re a huge brand, their advertising and marketing programs must<\/em> be 1st rate. \u00a0But, all the time? Can’t a franchisor’s marketing push flop, once in awhile? Burger King’s $1 Double Cheeseburger<\/a> certainly did. (And, they got sued, too<\/em>.)<\/p>\n

If you’re a franchise executive in Canada, you may be experiencing a few sleepless nights in the coming weeks. And your marketing department? The folks there won’t be sleeping at all<\/em>.<\/p>\n

Not until the latest franchise marketing plan is\u00a0thoroughly\u00a0vetted. By franchise attorneys<\/strong><\/em>.<\/p>\n

Are US franchisors next on the hit list?<\/p>\n

 <\/p>\n

Franchisors:\u00a0Do You Need a Boost<\/a>?\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

If part of your morning routine involves dashing to your closest Dunkin’ Donuts franchise, I suggest that you bring some extra money with you the next time you go. That’s because a North American Judge, (in Canada) just told Dunkin’ Donuts to pay $16.4 million to some of its former franchisees in the province of Quebec, […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[9,18,26],"tags":[942,941,209],"class_list":["post-6751","post","type-post","status-publish","format-standard","hentry","category-canadian-franchises","category-food-and-drink-franchises","category-franchise-law","tag-canadian-dunkin-donuts","tag-dunkin-donuts-locations","tag-dunkin-donuts-lawsuits"],"yoast_head":"\nYour Donuts Will Now Cost More — The Franchise King\u00ae<\/title>\n<meta name=\"description\" content=\"Your Donuts Will Now Cost More\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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