{"id":717,"date":"2010-12-26T09:14:56","date_gmt":"2010-12-26T09:14:56","guid":{"rendered":"https:\/\/expandsmtest.com\/franchiseking\/franchisors-tap-into-the-tween-market\/"},"modified":"2016-02-01T01:17:19","modified_gmt":"2016-02-01T01:17:19","slug":"franchisors-tap-into-the-tween-market","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/franchisors-tap-into-the-tween-market","title":{"rendered":"Franchisors; Are You Attempting To Tap Into The Twemendous Tween Market?"},"content":{"rendered":"

\"Tweens\"<\/a> <\/p>\n

The tween market is growing.<\/strong> As a franchisor<\/strong>, do you feel that there’s a way to tap into some of the $40 billion that tweens spend<\/strong>, annually?<\/p>\n

The Franchise Princess<\/strong><\/a> recently graduated from the tween<\/strong> ranks (11-14 years of age<\/em>), and we certainly tried our best to help the US economy grow, trying to fufill her tween<\/strong> needs. (Think cell phones, and <\/em>b<\/span>l<\/span>i<\/span>n<\/span>g<\/span>y<\/span><\/strong> accessories.<\/em>)<\/p>\n

I was reading a post over on Fox Business.com<\/strong>, and it included a great suggestion;<\/p>\n

“Since you can\u2019t sell to a tween without persuading a parent, you might as well target adults directly. For instance, Robert Richardson, who runs a Las Vegas marketing agency, suggests sending your products to mommy bloggers for free review. \u201cIf you can get enough of them blogging about your product, you can make a significant impact in the marketplace<\/em>,\u201d says Richardson.<\/p>\n

Read the rest of this tween post on Foxbusiness.com<\/strong>.<\/p>\n

Working with bloggers to help you target your market. Interesting idea. Do you think it can work? <\/em><\/p>\n<\/p>\n