{"id":719,"date":"2010-12-22T08:16:58","date_gmt":"2010-12-22T08:16:58","guid":{"rendered":"https:\/\/expandsmtest.com\/franchiseking\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises\/"},"modified":"2024-06-24T10:11:28","modified_gmt":"2024-06-24T14:11:28","slug":"the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises","title":{"rendered":"Revealed: The REAL Reason Proctor And Gamble Is Investing in Dry Cleaning Franchises"},"content":{"rendered":"<p><a style=\"display: inline;\" title=\"a safe\" href=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0148c6f71c40970c-pi\" target=\"_self\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"asset  asset-image at-xid-6a00d8341ca59e53ef0148c6f71c40970c\" title=\"800px-WinonaSavingsBankVault\" src=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0148c6f71c40970c-320wi\" alt=\"800px-WinonaSavingsBankVault\" width=\"347\" height=\"216\" \/><\/a><\/p>\n<p>Back in 2001, when I was learning about the <strong>sales and marketing side of franchising<\/strong>, I attended one of my late Father&#8217;s <strong>franchise seminars<\/strong>. It was a crucial part of my training, since <em>I<\/em> would soon be doing <strong>seminars on franchise ownership<\/strong>, myself. <a title=\"joel libava franchise seminars\" href=\"\/speaking-of-the-franchise-king\/\" target=\"_self\" rel=\"noopener\"><strong>Look<\/strong><\/a><\/p>\n<p>Dad, (<a title=\"Jerry Libava\" href=\"https:\/\/www.crainscleveland.com\/article\/20010827\/SUB\/108270733\" target=\"_self\" rel=\"noopener\"><em>Jerry Libava<\/em><\/a>) was really energetic. (<em>Maybe even more than me!<\/em>) He loved to get his seminar attendees engaged, and <em>one<\/em> of the questions he asked of them was this;<\/p>\n<p><!--more--><\/p>\n<p><strong><span style=\"color: #c00000;\">Can you guess which type of franchise business type has created more millionaires than any other?<\/span><\/strong><\/p>\n<p>Of course, <em>I<\/em> had no idea; I knew automobile franchising from a managment perspective. I didn&#8217;t know much about <strong>franchise consulting\/brokering<\/strong>. And, I <em>didn&#8217;t<\/em> know the answer to his question.<\/p>\n<p>A couple of the attendees chimed out some of their guesses, which included;<\/p>\n<ul>\n<li><strong>McDonald&#8217;s<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Burger King<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Hilton Hotels<\/strong><\/li>\n<\/ul>\n<p>Well, you get the picture.<em> And then Dad made the attendees wait until the end of his presentation to give them the answer.<\/em><\/p>\n<p><strong>He told all of us that dry cleaning franchises have made more millionaires than any other type of franchise business. I had no idea.<\/strong><\/p>\n<p>Even though I don&#8217;t have any data in front of me to verify that statement, the franchise brokerage group that we used to be franchisees of told us the same thing. So, it must be true.<\/p>\n<p>Anyway, think about it; the chemicals used in <a href=\"https:\/\/www.thefranchiseking.com\/martinizing-cleaners-75-years\">dry cleaning<\/a> can&#8217;t cost more than a fraction of a penny per item, there isn&#8217;t that much labor needed, and there&#8217;s no real inventory. (<em>The customer brings in the inventory!<\/em>)<\/p>\n<p>When was the last time<em> you<\/em> went to a dry cleaners, and thanked them profusely for charging you &#8220;<em>only<\/em>&#8220;<span style=\"color: #007f40;\"> <strong>$14.00<\/strong><\/span> to clean a suit. (<em>Plus the $1.75 &#8220;environmental&#8221; charge.<\/em>)<\/p>\n<p><span style=\"font-family: arial black,avant garde; color: #000000;\"><strong><span style=\"font-size: 11pt;\">Millionaire&#8217;s Row<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-family: arial black,avant garde;\"><strong><span style=\"font-size: 11pt;\">\u00a0<\/span><\/strong><\/span><\/p>\n<p><a style=\"display: inline;\" title=\"millionaires row\" href=\"https:\/\/en.wikipedia.org\/wiki\/File:Cleveland_Mansion.jpg\" target=\"_self\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"asset  asset-image at-xid-6a00d8341ca59e53ef0147e0ea1756970b\" title=\"Cleveland Mansion\" src=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0147e0ea1756970b-320wi\" alt=\"Cleveland Mansion\" width=\"355\" height=\"268\" \/><\/a><\/p>\n<p><em>Cleveland, Ohio Mansion. Euclid Ave. Millionaire&#8217;s Row. Around 1890.<\/em><\/p>\n<p>Now, just because I don&#8217;t have the data to support what my Dad and other franchise industry folks have said in the past, doesn&#8217;t mean that it&#8217;s not true. So, for now, let&#8217;s just assume that there&#8217;s a ton of money to be made in dry cleaning. Forget that last statement; let&#8217;s <em>not<\/em> assume. <strong>There is.<\/strong> I know the owners of a few franchise <em>and<\/em> non-franchise dry cleaners. They&#8217;re <strong>loaded<\/strong>.<\/p>\n<p><strong><em>That&#8217;s<\/em> why the executives at P &amp; G have decided that their company should be in the franchise dry cleaning business.<\/strong> They will make tons of money from royalties! It&#8217;s a huge, profitable business! And, they have one heck of a brand to bring to the steam table. <strong>Tide<\/strong>\u00ae. Except, there&#8217;s a <em>little bit<\/em> of an issue going on. Right now. This week.<\/p>\n<p>If you aren&#8217;t in the franchise business, or if you haven&#8217;t been following the <strong>CNBC<\/strong> &#8220;<a title=\"cnbc franchises\" href=\"\/cnbc-behind-the-counter-the-untold-story-of-franchising\" target=\"_self\" rel=\"noopener\"><strong>Behind The Counter, The Untold Story of Franchising<\/strong><\/a>&#8221; saga, here it is in a nutshell;<\/p>\n<p>The CEO of the franchise division of Proctor And Gamble, was interviewed <strong>on camera<\/strong> for the <strong>CNBC <\/strong>one-hour franchise program. In it, he stated that the royalties that are paid by franchisees of the new Tide\u00ae Dry Cleaning franchise are based on <em>net<\/em>, not gross reciepts\/revenues\/sales. My wife happened to be watching that part of the <strong>CNBC<\/strong> show that night, and said, &#8220;<em>Joel, that&#8217;s a pretty good deal, huh<\/em>?&#8221; I responded, <em>&#8220;that&#8217;s unusual, but I like it<\/em>!&#8221;<\/p>\n<p>It turns out that his statement about P &amp; G&#8217;s royalty calculation, (<em>royalties are what the franchisor receives from it&#8217;s franchisees every month for the use of it&#8217;s franchise system. It&#8217;s usually a % of <strong>gross <\/strong>revenues \/sales<\/em>) was<strong> &#8220;<span style=\"color: #c00000;\"><em>misstated<\/em><\/span><\/strong>.&#8221; <strong>CNBC pulled that segment off of the show<\/strong>, (<em>which had already aired once or twice<\/em>) and put this paragraph on the bottom of the show&#8217;s web page;<\/p>\n<p>&#8220;<em><strong>During an exchange in our documentary with Bill Van Epps, CEO of Agile Pursuits, Procter &amp; Gamble&#8217;s wholly owned franchise subsidiary, Mr. Van Epps told us that P&amp;G was basing its royalties on net sales, rather than gross sales. It has come to our attention that P&amp;G&#8217;s definition of net sales is what other companies call gross sales. Our documentary calls into question the practices by franchisors and shows the viewer how, sometimes, the difference between the franchise business being a profitable one and a losing venture is in the details. We have removed that exchange from the documentary<\/strong>.<\/em>&#8221;<\/p>\n<p><span style=\"font-family: arial black,avant garde; font-size: 11pt; color: #000000;\"><strong> Politically Correct<\/strong><\/span><\/p>\n<p>Now, since I&#8217;m really not in the mood to be <strong>politically correct<\/strong>, (<em>and rarely am<\/em>) here&#8217;s my thought;<\/p>\n<p>How the heck can a gentleman who&#8217;s been in the business world <em>and <\/em>franchising for many, many years, &#8220;<em>misstate<\/em>&#8221; something that huge? On television? If I was a prospective franchise buyer, and I was comparing the merits of two franchises, let&#8217;s say <strong>One-Hour Martinizing<\/strong>, and <strong>Tide Dry Cleaning<\/strong>\u00ae, if everthything was equal when I did my flawless <strong><a title=\"franchise due diligence steps\" href=\"\/top-3-franchise\" target=\"_self\" rel=\"noopener\">franchise due diligence<\/a><\/strong>, I&#8217;d have to choose Proctor And Gamble&#8217;s franchise system on numbers alone. I&#8217;d be able to put <strong>5 figures<\/strong> into my own pocket every year, from my royalty savings! Where do I sign?<\/p>\n<p>****************************************************************************************************<\/p>\n<p><strong>So here&#8217;s my question;<\/strong><\/p>\n<p>Why did the experienced CEO of P &amp; G&#8217;s franchise division state that franchisees pay royalties on net instead of gross? On television?<\/p>\n<p><script src=\"https:\/\/tweetmeme.com\/i\/scripts\/button.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in 2001, when I was learning about the sales and marketing side of franchising, I attended one of my late Father&rsquo;s franchise seminars. It was a crucial part of my training, since I would soon be doing seminars on franchise ownership, myself. Look Dad, (Jerry Libava) was really energetic. (Maybe even more than me!) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[35],"tags":[201],"class_list":["post-719","post","type-post","status-publish","format-standard","hentry","category-franchise-seminars","tag-dry-cleaning"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Revealed: The REAL Reason Proctor And Gamble Is Investing in Dry Cleaning Franchises &#8212; The Franchise King\u00ae<\/title>\n<meta name=\"description\" content=\"Revealed: The REAL Reason Proctor And Gamble Is Investing in Dry Cleaning Franchises\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revealed: The REAL Reason Proctor And Gamble Is Investing in Dry Cleaning Franchises\" \/>\n<meta property=\"og:description\" content=\"Revealed: The REAL Reason Proctor And Gamble Is Investing in Dry Cleaning Franchises\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefranchiseking.com\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises\" \/>\n<meta property=\"og:site_name\" content=\"The Franchise King\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-22T08:16:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-24T14:11:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0148c6f71c40970c-320wi\" \/>\n<meta name=\"author\" content=\"Joel Libava\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises\"},\"author\":{\"name\":\"Joel Libava\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/person\\\/b560fd324f6df9be52ac875e631beb66\"},\"headline\":\"Revealed: The REAL Reason Proctor And Gamble Is Investing in Dry Cleaning Franchises\",\"datePublished\":\"2010-12-22T08:16:58+00:00\",\"dateModified\":\"2024-06-24T14:11:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises\"},\"wordCount\":899,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thefranchiseking.typepad.com\\\/.a\\\/6a00d8341ca59e53ef0148c6f71c40970c-320wi\",\"keywords\":[\"dry cleaning\"],\"articleSection\":[\"Franchise Seminars\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2010\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/the-real-reason-proctor-and-gamble-is-investing-in-dry-cleaning-franchises\",\"name\":\"Revealed: The REAL Reason Proctor And Gamble Is Investing in Dry Cleaning Franchises &#8212; 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