{"id":735,"date":"2010-11-30T16:56:29","date_gmt":"2010-11-30T16:56:29","guid":{"rendered":"https:\/\/expandsmtest.com\/franchiseking\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers\/"},"modified":"2023-11-24T16:32:46","modified_gmt":"2023-11-24T21:32:46","slug":"are-franchise-marketing-managers-missing-out-on-the-baby-boomers","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers","title":{"rendered":"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"asset  asset-image at-xid-6a00d8341ca59e53ef0147e0459ef8970b\" title=\"Istock_000005815511xsmall_2\" src=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0147e0459ef8970b-320wi\" alt=\"Istock_000005815511xsmall_2\" width=\"146\" height=\"216\" \/><\/p>\n<p><strong>Do franchise marketing managers really understand what&#8217;s at stake with the millions of baby-boomers in the US?<\/strong><\/p>\n<p>Do<strong><a title=\"franchise brands\" href=\"https:\/\/www.thefranchiseking.com\/digital-marketing\" target=\"_self\" rel=\"noopener\"> franchise mareting<\/a> departments<\/strong> realize how important it is for them to help the folks that are in the <strong>baby-boomer generation<\/strong> empty their wallets into their franchisee&#8217;s cash registers?<\/p>\n<p>What do today&#8217;s baby-boomers want? <em>(Hint; one of the major things they want rhymes with nobility.<\/em>)<\/p>\n<p><!--more--><\/p>\n<p>In a word; <strong>mobility<\/strong>. As the baby-boomers start aging, (<em>gracefully of course<\/em>) they really don&#8217;t want their lifestyles to change. At all. Are your product and service offerings providing solutions for the baby-boomer crowd? Are you constantly thinking of new offerings that will keep all of these baby-boomers mobile, happy, young, and <span style=\"font-family: arial black,avant garde;\"><strong><span style=\"color: #c00000;\">connected<\/span><\/strong><\/span>?<\/p>\n<p><span style=\"font-family: arial black,avant garde; color: #000000;\"><strong><span style=\"font-size: 11pt;\"> Yes. Connected.<\/span><\/strong><\/span><\/p>\n<p>That&#8217;s right. Don&#8217;t just think of the <em>obvious<\/em> needs, when it comes to boomers. Think technology, too. (<em>Even if your franchise concept has nothing to do with technology&#8230;well..it<span style=\"text-decoration: underline;\"> does<\/span>.<\/em>)<\/p>\n<p>Over at the <strong>Network Solutions Grow Smart Business blog<\/strong>, my friend <a title=\"rieva lesonsky grow biz media\" href=\"https:\/\/www.growbizmedia.com\/\" target=\"_self\" rel=\"noopener\"><strong>Rieva Lesonsky<\/strong><\/a> wrote that, &#8220;<em>according to a Nielsen research survey, boomers are far more &#8216;wired&#8217; than they\u2019re given credit for. They are significant purchasers of all types of technology, including computers and cell phones. They account for one-third of all TV viewers, online users, social media users and Twitter users. They watch more video than any other age group. They\u2019re also far more likely to have broadband Internet access than are other age groups<\/em>.&#8221;<\/p>\n<p>Bottom line?<\/p>\n<p>You need to know what today&#8217; baby boomers want.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do franchise marketing managers really understand what&rsquo;s at stake with the millions of baby-boomers in the US? Do franchise mareting departments realize how important it is for them to help the folks that are in the baby-boomer generation empty their wallets into their franchisee&rsquo;s cash registers? What do today&rsquo;s baby-boomers want? (Hint; one of the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-735","post","type-post","status-publish","format-standard","hentry","category-franchise-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money? &#8212; The Franchise King\u00ae<\/title>\n<meta name=\"description\" content=\"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?\" \/>\n<meta property=\"og:description\" content=\"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers\" \/>\n<meta property=\"og:site_name\" content=\"The Franchise King\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2010-11-30T16:56:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-24T21:32:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0147e0459ef8970b-320wi\" \/>\n<meta name=\"author\" content=\"Joel Libava\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers\"},\"author\":{\"name\":\"Joel Libava\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/person\\\/b560fd324f6df9be52ac875e631beb66\"},\"headline\":\"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?\",\"datePublished\":\"2010-11-30T16:56:29+00:00\",\"dateModified\":\"2023-11-24T21:32:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers\"},\"wordCount\":264,\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thefranchiseking.typepad.com\\\/.a\\\/6a00d8341ca59e53ef0147e0459ef8970b-320wi\",\"articleSection\":[\"Franchise Marketing\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2010\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers\",\"name\":\"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money? &#8212; The Franchise King\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thefranchiseking.typepad.com\\\/.a\\\/6a00d8341ca59e53ef0147e0459ef8970b-320wi\",\"datePublished\":\"2010-11-30T16:56:29+00:00\",\"dateModified\":\"2023-11-24T21:32:46+00:00\",\"description\":\"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#primaryimage\",\"url\":\"https:\\\/\\\/thefranchiseking.typepad.com\\\/.a\\\/6a00d8341ca59e53ef0147e0459ef8970b-320wi\",\"contentUrl\":\"https:\\\/\\\/thefranchiseking.typepad.com\\\/.a\\\/6a00d8341ca59e53ef0147e0459ef8970b-320wi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.thefranchiseking.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Franchise Marketing\",\"item\":\"https:\\\/\\\/www.thefranchiseking.com\\\/category\\\/franchise-marketing\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#website\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/\",\"name\":\"The Franchise King\u00ae | Get Franchise Buying Advice\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.thefranchiseking.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#organization\",\"name\":\"Franchise Selection Specialists Inc.\",\"alternateName\":\"The Franchise King\u00ae\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/headshot-2023-the-franchise-king.jpg\",\"contentUrl\":\"https:\\\/\\\/www.thefranchiseking.com\\\/wp-content\\\/uploads\\\/headshot-2023-the-franchise-king.jpg\",\"width\":230,\"height\":319,\"caption\":\"Franchise Selection Specialists Inc.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/thefranchchiseking\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/joellibava\",\"https:\\\/\\\/www.pinterest.com\\\/franchiseking\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/JoelLibava\\\/videos\"],\"description\":\"Franchise Selection Specialists Inc. is owned and operated by The Franchise King, Joel Libava. Joel is the author of \\\"Become a Franchise Owner!\\\" (Wiley) and \\\"The Definitive Guide to Franchise Research\\\" (Self). Joel's blog, The Franchise King Blog, is the longest-running blog in franchising. Joel also owns and operates The Franchise Attorney Directory. Joel Libava works 1-on-1 as a Franchise Ownership Advisor, and is a prolific writer on all things franchising. Finally, he's been in franchising close to 25 years.\",\"email\":\"joel@thefranchiseking.com\",\"telephone\":\"2168312610\",\"legalName\":\"Franchise Selection Specialists Inc.\",\"foundingDate\":\"2002-01-20\",\"taxID\":\"20-1184045\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.thefranchiseking.com\\\/#\\\/schema\\\/person\\\/b560fd324f6df9be52ac875e631beb66\",\"name\":\"Joel Libava\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg\",\"caption\":\"Joel Libava\"},\"description\":\"I\u2019m The Franchise King\u00ae, Joel Libava. I'm the author of two helpful books on researching and buying a franchise. In addition, I'm a Franchise Ownership Advisor with 20+ years of experience working 1-on-1 with people interested in buying a franchise, safely. Subscribe to my free VIP Franchise Newsletter.\",\"sameAs\":[\"https:\\\/\\\/www.thefranchiseking.com\",\"https:\\\/\\\/www.instagram.com\\\/thefranchchiseking1\",\"https:\\\/\\\/linkedin.com\\\/in\\\/joellibava\",\"https:\\\/\\\/in.pinterest.com\\\/franchiseking\\\/\",\"https:\\\/\\\/www.youtube.com\\\/JoelLibava\"],\"knowsAbout\":[\"Franchising\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money? &#8212; The Franchise King\u00ae","description":"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers","og_locale":"en_US","og_type":"article","og_title":"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?","og_description":"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?","og_url":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers","og_site_name":"The Franchise King\u00ae","article_published_time":"2010-11-30T16:56:29+00:00","article_modified_time":"2023-11-24T21:32:46+00:00","og_image":[{"url":"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0147e0459ef8970b-320wi","type":"","width":"","height":""}],"author":"Joel Libava","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#article","isPartOf":{"@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers"},"author":{"name":"Joel Libava","@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/person\/b560fd324f6df9be52ac875e631beb66"},"headline":"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?","datePublished":"2010-11-30T16:56:29+00:00","dateModified":"2023-11-24T21:32:46+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers"},"wordCount":264,"publisher":{"@id":"https:\/\/www.thefranchiseking.com\/#organization"},"image":{"@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#primaryimage"},"thumbnailUrl":"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0147e0459ef8970b-320wi","articleSection":["Franchise Marketing"],"inLanguage":"en-US","copyrightYear":"2010","copyrightHolder":{"@id":"https:\/\/www.thefranchiseking.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers","url":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers","name":"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money? &#8212; The Franchise King\u00ae","isPartOf":{"@id":"https:\/\/www.thefranchiseking.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#primaryimage"},"image":{"@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#primaryimage"},"thumbnailUrl":"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0147e0459ef8970b-320wi","datePublished":"2010-11-30T16:56:29+00:00","dateModified":"2023-11-24T21:32:46+00:00","description":"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?","breadcrumb":{"@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#primaryimage","url":"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0147e0459ef8970b-320wi","contentUrl":"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0147e0459ef8970b-320wi"},{"@type":"BreadcrumbList","@id":"https:\/\/www.thefranchiseking.com\/are-franchise-marketing-managers-missing-out-on-the-baby-boomers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thefranchiseking.com\/"},{"@type":"ListItem","position":2,"name":"Franchise Marketing","item":"https:\/\/www.thefranchiseking.com\/category\/franchise-marketing"},{"@type":"ListItem","position":3,"name":"Are Franchise Marketing Managers Missing Out on Massive Amounts of Middle-Aged Money?"}]},{"@type":"WebSite","@id":"https:\/\/www.thefranchiseking.com\/#website","url":"https:\/\/www.thefranchiseking.com\/","name":"The Franchise King\u00ae | Get Franchise Buying Advice","description":"","publisher":{"@id":"https:\/\/www.thefranchiseking.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thefranchiseking.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.thefranchiseking.com\/#organization","name":"Franchise Selection Specialists Inc.","alternateName":"The Franchise King\u00ae","url":"https:\/\/www.thefranchiseking.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/headshot-2023-the-franchise-king.jpg","contentUrl":"https:\/\/www.thefranchiseking.com\/wp-content\/uploads\/headshot-2023-the-franchise-king.jpg","width":230,"height":319,"caption":"Franchise Selection Specialists Inc."},"image":{"@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/thefranchchiseking\/","https:\/\/www.linkedin.com\/in\/joellibava","https:\/\/www.pinterest.com\/franchiseking\/","https:\/\/www.youtube.com\/user\/JoelLibava\/videos"],"description":"Franchise Selection Specialists Inc. is owned and operated by The Franchise King, Joel Libava. Joel is the author of \"Become a Franchise Owner!\" (Wiley) and \"The Definitive Guide to Franchise Research\" (Self). Joel's blog, The Franchise King Blog, is the longest-running blog in franchising. Joel also owns and operates The Franchise Attorney Directory. Joel Libava works 1-on-1 as a Franchise Ownership Advisor, and is a prolific writer on all things franchising. Finally, he's been in franchising close to 25 years.","email":"joel@thefranchiseking.com","telephone":"2168312610","legalName":"Franchise Selection Specialists Inc.","foundingDate":"2002-01-20","taxID":"20-1184045","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/www.thefranchiseking.com\/#\/schema\/person\/b560fd324f6df9be52ac875e631beb66","name":"Joel Libava","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","url":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0c74981307dba3f4970cdf8359a1b2fc6ffe7721a2e3d1001acd9ac59db6ed61?s=96&d=mm&r=pg","caption":"Joel Libava"},"description":"I\u2019m The Franchise King\u00ae, Joel Libava. I'm the author of two helpful books on researching and buying a franchise. In addition, I'm a Franchise Ownership Advisor with 20+ years of experience working 1-on-1 with people interested in buying a franchise, safely. Subscribe to my free VIP Franchise Newsletter.","sameAs":["https:\/\/www.thefranchiseking.com","https:\/\/www.instagram.com\/thefranchchiseking1","https:\/\/linkedin.com\/in\/joellibava","https:\/\/in.pinterest.com\/franchiseking\/","https:\/\/www.youtube.com\/JoelLibava"],"knowsAbout":["Franchising"]}]}},"_links":{"self":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/comments?post=735"}],"version-history":[{"count":2,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/735\/revisions"}],"predecessor-version":[{"id":45320,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/posts\/735\/revisions\/45320"}],"wp:attachment":[{"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/media?parent=735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/categories?post=735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thefranchiseking.com\/wp-json\/wp\/v2\/tags?post=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}