{"id":7759,"date":"2012-11-16T12:54:22","date_gmt":"2012-11-16T12:54:22","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=7759"},"modified":"2021-01-06T10:55:03","modified_gmt":"2021-01-06T15:55:03","slug":"dennys-franchisee-obamacare-surcharge","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/dennys-franchisee-obamacare-surcharge","title":{"rendered":"A Dumb Idea From A Denny’s Franchisee"},"content":{"rendered":"

\"Dumb<\/a>
\n(Courtesy of CamEvans, on Flickr<\/em>)<\/p>\n

“I’ll show <\/strong><\/em>you<\/strong><\/span><\/span>, Mr. President<\/strong><\/em>.”<\/p>\n

Right.<\/p>\n

I guess that’s what Denny’s franchisee John Metz<\/strong> keeps telling himself as he goes from interview to interview.<\/p>\n

Dumb Idea From A Denny’s Franchisee<\/h2>\n

In one of his many<\/em> interviews…this one with The Huffington Post’s Janean Chun<\/a>, John Metz said he will add a 5 percent surcharge<\/strong> to customers’ bills <\/strong>to offset what he said are the increased costs of Obamacare<\/strong>, along with reducing his employees’ hours.<\/p>\n

And, even though I can’t seem to find find it written<\/em> anywhere, I heard on one of the cable news stations that Metz suggested that his customers should just, “leave a smaller tip<\/em>” to offset his 5% surcharge.<\/p>\n

I bet that<\/em> statement went over well with the thousands of service workers all over the US who rely on tips as their main source of income.<\/p>\n

Kind of dumb, John.<\/p>\n

 <\/p>\n

Customer Boycotts<\/h2>\n

It’s possible<\/em> that some Denny’s customers will boycott this food franchise chain<\/a>.<\/p>\n

There are Denny’s franchises all over the US. I’d be willing to wager that at least some<\/em> of them disagree with John Metz’s little Obamacare protest.<\/p>\n

I know that I<\/em> would be pretty angry if I was the franchisee<\/a> of a Denny’s restaurant in say Enid, Oklahoma that was affected negatively by all the PR that Metz, a West Palm Beach franchisee, was getting.<\/p>\n

 <\/p>\n

About Franchise Brands<\/h2>\n

A pretty sizable percentage of the people I work with like the idea of buying a franchise that has a name<\/strong>… one that’s a well-known brand<\/em>. These potential franchise owners feel that buying a franchise that’s a household name–like a Denny’s, seriously lowers their risk. After all, it’s not like they’ll have to educate their market about what their business does. A well-known brand can save some ramp-up time at opening. That’s good!<\/p>\n

However…<\/p>\n

If something negative happens with the brand, it can quickly become everybody’s problem-especially with the advent of social media.<\/p>\n

Denny’s franchisees from Atlanta to California could be impacted negatively because of the actions of one<\/em> multi-unit franchisee.<\/p>\n

And, that’s<\/em> why Metz’s “I’ll show you<\/em>” Obamacare surcharge is a dumb idea.<\/strong>
\n 
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(Courtesy of CamEvans, on Flickr) “I’ll show you, Mr. President.” Right. I guess that’s what Denny’s franchisee John Metz keeps telling himself as he goes from interview to interview. 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