{"id":7784,"date":"2012-11-19T16:55:22","date_gmt":"2012-11-19T16:55:22","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=7784"},"modified":"2017-02-26T15:30:20","modified_gmt":"2017-02-26T15:30:20","slug":"preparing-for-growth","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/preparing-for-growth","title":{"rendered":"Preparing For Growth"},"content":{"rendered":"

\"$10,000<\/p>\n

(Sponsored Post<\/em>)<\/p>\n

By Scott Farkas, owner of Valpak of Omaha<\/a><\/p>\n

Growth<\/strong>. It\u2019s a topic\u00a0I’ve\u00a0been focused on over the last few weeks.<\/p>\n

Why?<\/p>\n

My wife, Mimi Rogers, and I are the owners of Valpak of Omaha<\/strong>, and right now our brand is involved in a contest called The Dough to Grow Award<\/strong>. We\u2019re awarding one business with $10,000 to grow their business (Yes, shameless plug, I know… but while I\u2019m at it, if you own a franchise or know of a business owner that could use the cash, check it out: www.doughtogrowaward.com<\/em>).<\/p>\n

When I think about what\u00a0I’ve\u00a0learned from owning and growing a franchise<\/a> over the last eight years, I realized that\u00a0I’ve\u00a0learned a lot, like:<\/p>\n

1. Be ready for the unexpected<\/strong>
\nYou\u2019ll get training and support from your franchisor but know that growth (or lack thereof) is often dependent on things you won\u2019t have any control over like market conditions or natural disasters. For me, it\u2019s football. When Nebraska wins, people are upbeat and they want to buy. When they lose, no one wants to spend money on advertising. I had no idea that I would make that connection when I first opened!<\/p>\n

2. Manage your own expectations like you manage your customers\u2019 expectations<\/strong>
\nStart right now about thinking about whether or not your desired growth trajectory is realistic. Prepare for challenges and know that you\u2019re going to have good periods and slow periods.<\/p>\n

3. Depend on the network of franchisees<\/strong>
\nA good franchisor will give the basics of what you need. But, you\u2019ll need to count on your fellow franchisees too. I am involved in a network of 170 other franchisees that do what I do. We talk all the time to brainstorm ideas and share solutions so we can avoid stepping in the muck like others have done. There\u2019s not a day that goes by that I don\u2019t talk to another owner. A franchise network is different and better than a trade association because these are other business owners with the same brand, the same products and services It makes our network stronger.<\/p>\n

4. It always comes down to numbers<\/strong>
\nIt\u00a0doesn’t\u00a0matter if you are selling air ducts or pizzas. Growth comes from knowing how many people you have to reach \u2013 and then doing it. If you call on enough people, you\u2019ll see results.<\/p>\n

5. Business is pretty simple<\/strong>
\nYou\u2019re going to get caught up in the minutia, like looking at your books over and over to find some new solution. In reality, you need to focus on the things that create revenue. Start writing down what you are doing every day. It\u2019ll knock you on your butt when you see how much time you\u2019re spending doing things that do not generate revenue.<\/p>\n

6. Don\u2019t expand too fast. Slow and steady is good<\/strong>
\nWithin 10 months of opening my business, we doubled our mailing area. We should have done that gradually because we couldn\u2019t handle the rapid growth. So, in the early days, focus on customer acquisition, maintain what you are selling, and if you are burning through customers, figure out why (by following my first and last point).<\/p>\n

7. Mistakes are inevitable. Don\u2019t be afraid of them<\/strong>
\nYou\u2019re going to lose customers. When you do, ask them point blank what you could have done differently. I\u2019ve learned that once you know that there was a mistake, you can fix it. And customers are going to love you for trying to fix a mistake. But, most people are afraid to ask customers and look at that mistake in the eye. That fear prevents growth.<\/p>\n

So, what questions do you<\/em> have about planning and managing growth?<\/p>\n

For more information about how to nominate your business or a friend\u2019s business for the Dough to Grow Award, check out www.DoughtoGrowAward.com<\/a>.<\/p>\n

Keep up with all national direct marketing news and advice at the Valpak Business Advisor Blog<\/a>.<\/p>\n

(Scott Farkas and his wife, Mimi Rogers, are the owners of Valpak of Omaha. Check out their blog and get more information at www.valpak.com\/omaha<\/a><\/em>.)<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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We’re awarding one business […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[908,62,925],"tags":[1114,1112,1113],"class_list":["post-7784","post","type-post","status-publish","format-standard","hentry","category-awards","category-small-business","category-sponsored-posts","tag-cash-awards-for-small-business","tag-valpak","tag-valpak-business-blog"],"yoast_head":"\nPreparing For Growth — The Franchise King\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/preparing-for-growth\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preparing For Growth\" \/>\n<meta property=\"og:description\" content=\"(Sponsored Post) By Scott Farkas, owner of Valpak of Omaha Growth. 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