{"id":7824,"date":"2012-11-24T21:12:06","date_gmt":"2012-11-24T21:12:06","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=7824"},"modified":"2017-02-26T15:30:20","modified_gmt":"2017-02-26T15:30:20","slug":"business-book-review-chris-brogan-julien-smith","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/business-book-review-chris-brogan-julien-smith","title":{"rendered":"My Review Of The Impact Equation"},"content":{"rendered":"

\"business<\/p>\n

(Disclosure: My friend, Chris Brogan, had his publisher send me a free advance copy of The Impact Equation<\/em>.)<\/p>\n

From the 1st<\/sup> page of the new business book<\/strong> from Chris Brogan<\/strong> and Julien Smith<\/strong>:<\/p>\n

\u201cIt takes about 6 years for an apple tree to grow from a seed into an apple tree<\/em>.\u201d \u2013 Brett Rogers<\/p>\n

That\u2019s how The Impact Equation<\/strong> starts out.<\/p>\n

I remember reading somewhere that it took co-author Chris Brogan<\/a> about 8 years<\/strong><\/em> to reach his first 100 readers. Now, part of the reason for that has to do with the fact that Chris was blogging way before most of us. The other part\u2026<\/p>\n

It takes a while to build a powerful platform<\/strong><\/em>.<\/p>\n

And, in the \u201cinstant<\/em>\u201d society we live in, frustration can set in early for those that are struggling to build their platforms. I experience it myself, although my platform is<\/em> growing.<\/p>\n

 <\/p>\n

You Are A Media Creator<\/h2>\n

According to co-author Julien Smith, \u201cWe are perhaps the first generation who are not only mass consumers of media in multiple formats, but also mass creators of media<\/em>.\u201d<\/p>\n

Chris and Julien advocate that you need to accept your role as a media creator. One only has to look at this business video<\/a>\u2026produced on the spur of the moment, to understand.<\/p>\n

Chris, (the media creator<\/em>) had a business question, so he reached out to someone he trusted<\/em> to get an answer, and in his usual helpful way, made sure that others who may have had the same question had the ability to learn what he learned.<\/p>\n

You can do the same thing.<\/p>\n

How cool is that?<\/p>\n

 <\/p>\n

The Impact Equation: Are You Making Things Happen or Just Making Noise?<\/a><\/p>\n

 <\/p>\n

Exposure<\/h2>\n

You need some.<\/p>\n

According to the authors, \u201cThe magic trick of all magic tricks is to be there before anyone even knows who you are<\/em>.\u201d They suggest that you position yourself as the go-to resource in whatever space you\u2019re attempting to enter. And, being there early-or even first, can have a huge Impact<\/a>.<\/p>\n

There are lots of great tips in this book, like the one I just shared.<\/p>\n

And, there\u2019s a nice mix of tips; some are targeted towards people that are in learning mode, while others are for people that have been building their online (and offline<\/em>) presence for a while.<\/p>\n

In summation;<\/p>\n