{"id":825,"date":"2010-07-26T07:15:17","date_gmt":"2010-07-26T07:15:17","guid":{"rendered":"https:\/\/expandsmtest.com\/franchiseking\/franchise-fight-thefranchiseking-vs-canadian-franchise-attorney\/"},"modified":"2022-04-29T09:51:19","modified_gmt":"2022-04-29T13:51:19","slug":"franchise-fight-thefranchiseking-vs-canadian-franchise-attorney","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/franchise-fight-thefranchiseking-vs-canadian-franchise-attorney","title":{"rendered":"Franchise Fight: Paranoid Canadian Franchise Attorney Lobs Lame Attack On U.S. Franchise Advisor"},"content":{"rendered":"<p><a style=\"display: inline;\" href=\"https:\/\/picasaweb.google.com\/lh\/photo\/R-nOYbavfdZX6Wzi_ufEXg\"><img decoding=\"async\" class=\"asset asset-image at-xid-6a00d8341ca59e53ef013485ab073b970c \" style=\"width: 648px; height: 521px;\" title=\"Tankgoat\" src=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef013485ab073b970c-320wi\" alt=\"Tankgoat\"><\/a><br \/>\n(<em>Pictured; The Webster Missile Lobber<\/em>)<\/p>\n<p><strong><br \/>\nCleveland, Ohio&#8212;<\/strong> Canadian franchise attorney, Michael Webster, (<em>a writer for a franchise news website<\/em>) launched an <em>almost<\/em> blistering attack on a post about researching a franchise, that Cleveland, Ohio franchise consultant Joel Libava wrote in 2007. Libava-<a title=\"the franchise king\" href=\"https:\/\/www.thefranchiseking.com\/about-joel-libava-the-franchise-king\"><strong>The Franchise King<\/strong><\/a>\u00ae,&nbsp;says it&#8217;s time for &#8220;<em>a franchise fight<\/em>&#8230;&#8221;<\/p>\n<p>As I was checking my Google Alerts this morning, I came across a rather interesting post that got me a little riled up. In it, Michael Webster, a franchise attorney in Canada, slammed one of my franchise research tips&#8230;&#8230;for no apparent reason.<\/p>\n<p>Please keep reading this, as it&#8217;s not really about me-<strong>it&#8217;s about certain people in my industry that try to create problems that aren&#8217;t even there<\/strong>&#8230;and would-be franchise owners getting talked out of their dreams before they get far enough to make their own decisions.<\/p>\n<p>&nbsp;<\/p>\n<h2>Franchise Fight: Paranoid Canadian Franchise Attorney Lobs Lame Attack<\/h2>\n<p>If you&#8217;ve been following me for long, you know that I&#8217;m a rather skeptical guy. <strong>I&#8217;m pro-franchise, but I&#8217;m not always pro-franchisor. <\/strong><\/p>\n<p>I<em> love<\/em> the business model of franchising, and I encourage folks that are out of work, or who hate their career tracks, to at least <em>look<\/em> into franchise ownership as a career alternative.<\/p>\n<p>I also don&#8217;t have a problem calling out less-than average franchisors and franchise brokerage groups who are<a href=\"\/new-software-based-franchise-matching-tool-is-a-bunch-of-marketing-hooey\"> weak<\/a> at best, or who I feel are<a href=\"\/franchise-opportunities-whats-the-real-story-behind-those-business-coaching-franchises\"> preying on others<\/a>.<\/p>\n<p><span style=\"font-size: 18px; font-family: Arial Black;\"><br \/>\nImportant Franchise Research Tip<\/span><\/p>\n<p><strong>Call existing franchisees<\/strong>. It&#8217;s a real simple, helpful suggestion. <a title=\"ebook on researching franchises\" href=\"https:\/\/www.thefranchiseking.com\/definitive-guide-to-franchise-research\"><strong>My eBook<\/strong><\/a> teaches you how to do franchisee calls.<\/p>\n<p>Webster disagrees with my research technique for some reason. Here&#8217;s what he said about my suggestion;<\/p>\n<p>&#8220;<em>This point immensely bothers me. Although often repeated by <a href=\"https:\/\/www.thefranchiseking.com\/you-need-to-hire-franchise-attorney\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>franchise attorneys<\/strong><\/a><br \/>\nand salespersons, it is flatly false<\/em>.&#8221;<\/p>\n<p><span style=\"font-size: 18px; font-family: Arial Black;\"><br \/>\nFalse?<\/span><\/p>\n<p>So, if I understand Webster correctly, he&#8217;s suggesting that would-be franchise owners<strong> not <\/strong>call existing franchise owners of the concepts that they&#8217;re looking at. (<em>Why would anybody want to call the folks that already took the risk of buying into that franchise, and are <strong>living it&nbsp;and breathing it<\/strong> everyday?<\/em>)<\/p>\n<p>Webster goes on to say that, &#8220;<em>cold contacting franchisees, especially in a faltering or failing system, will produce little or no valuable information. Franchisees will be suspicious that it is really the franchisor calling, perhaps looking for a good territory to encroach upon<\/em>.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>There Must Be Be Something Very Weird In The Canadian Water Supply<\/strong><\/p>\n<p><a style=\"display: inline;\" href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Canada_Water_stn_Jubilee_roundel.JPG\"><img loading=\"lazy\" decoding=\"async\" class=\"asset asset-image at-xid-6a00d8341ca59e53ef0133f286cadf970b \" title=\"Canada_Water_stn_Jubilee_roundel\" src=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0133f286cadf970b-320wi\" alt=\"Canada_Water_stn_Jubilee_roundel\" width=\"519\" height=\"389\"><\/a><\/p>\n<p>C&#8217;mon. A franchise&#8217;s corporate headquarters calling its franchisees secretly? (OK. Maybe I&#8217;ll give a little on that one. There&#8217;s that case of some <a href=\"\/donuts-continue-to-roll-at-dunkin-donuts-corporate-headquarters-so-do-heads\">Dunkin&#8217; Donuts franchisees being spied on<\/a>.)<\/p>\n<p>But&#8230;in all the years I&#8217;ve been doing this, I&#8217;ve <em>never<\/em> had a current franchisee, or a would-be franchise owner tell me that this was happening, or was even suspected of happening.<\/p>\n<p>He goes on with his bizarre analysis of my franchise research suggestion:<\/p>\n<p>&#8220;<em>Knowing that someone with ten years in the system wouldn&#8217;t buy a franchise again may be utterly meaningless for your situation.<\/em>&#8221;<\/p>\n<p>Huh?<\/p>\n<p><strong>Here Comes Some &#8220;<em>Legal<\/em>&#8221; Advice<\/strong><\/p>\n<p>According to Webster, <em>&#8220;one cannot legally rely on the information gathered, which is presented outside the FDD.<\/em>&#8221;<\/p>\n<p>The FDD, is a fact-filled document that you get from the franchisor. It has very detailed and important information. It&#8217;s data. It&#8217;s important. But, all the data included won&#8217;t matter if you can&#8217;t &#8220;<em>see<\/em>&#8221; yourself being successful as a franchise owner in that particular business. <strong>The only way to find that out is to call, and even visit, existing franchisees.<\/strong><\/p>\n<p><strong><span style=\"font-size: 18px; font-family: Arial Black;\"><br \/>\nIt&#8217;s Time For A Theoretical Math Lesson<\/span><\/strong><\/p>\n<p>This is where Webster freaks me out;<\/p>\n<p>&#8220;<em>There is an easier way to calculate franchisee sentiment. Look at Item 20 in the FDD and do this simple test. Treat all transfers as business failures, and then calculate your chances of success. Anything north of 10% is likely to be too risky for most.<\/em>&#8221;<\/p>\n<p>So, now Webster has to get all &#8220;geographical&#8221; in his &#8220;<em>don&#8217;t talk to existing franchisee&#8217;s<\/em>&#8221; diatribe. <strong>North<\/strong> of what? (<em>By the way, Item 20 of the FDD lists all of the current and closed outlets of the franchise you&#8217;re investigating.<\/em>)<\/p>\n<p><strong><span style=\"color: #c00000;\"><span style=\"color: #000000;\">I have not seen a more paranoid anti-franchise rant in a long time<\/span>.<\/span><\/strong> That&#8217;s because I don&#8217;t visit the BlueMauMau site as much as I did, a few years ago. (<em>Like never<\/em>)<\/p>\n<p>The owner of the site, Don Sniegowski, called me when he first launched the site. He asked me to contribute my expertise, along with some content and discussion, to help him get things going. I did.<\/p>\n<p>Unfortunately, Don&#8217;s allowed things to get out of hand. It used to be a pretty good site to learn about both sides of franchising, and I&#8217;m all for that.<\/p>\n<p>Now, it&#8217;s nothing more than an anti-franchising website\/blog, and a lot of really hateful and bizarre stuff is regularly posted in the comment section there.<\/p>\n<h2>What Happened To Webster?<\/h2>\n<p>In Michael Webster&#8217;s case, he <em>used<\/em> to kind of support me. For some reason, he <span style=\"text-decoration: line-through;\">dislikes<\/span> hates franchise consultants\/brokers, (<em>I used to be a broker<\/em>) so maybe that&#8217;s part of his reason for trying to tear apart my franchise research techniques.<\/p>\n<p><strong><span style=\"font-size: 17px;\">Folks, if you&#8217;re seriously considering franchise ownership as a way for you to get where you want to go, ignore the advice of anti-franchise-franchise attorney&#8217;s, and start calling (<em>and visiting, if possible<\/em>) franchisees of the franchise chain you&#8217;re thinking of investing in.<\/span><\/strong><\/p>\n<p><strong>Michael Webster is just plain wrong.<\/strong> It&#8217;s not like I&#8217;m the only one who strongly recommends calling franchisees.<\/p>\n<h2>The SBA Must Be Wrong<\/h2>\n<p>Maybe Webster should go after the <strong>SBA<\/strong>. (<em>United States Small Business Administration<\/em>)<\/p>\n<p>Here&#8217;s one of their <strong>many<\/strong> suggestions for researching franchises;<\/p>\n<p>&#8220;<em>Visit or phone as many of the current and former franchisees as possible; ask them about their experiences. See for yourself the volume and type of business being done<\/em>.&#8221;<\/p>\n<p>They have several other terrific suggestions on their <a title=\"franchise facts on sba website\" href=\"https:\/\/www.sba.gov\/content\/franchise-businesses\" target=\"_blank\" rel=\"noopener noreferrer\">website<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Entrepreneur Magazine\u00ae Must Be Wrong, Too<\/h2>\n<p>An easy target for Webster to lob an attack on would be the folks over at <strong>Entrepreneur magazine<\/strong>. They&#8217;ve only been around for 25 years or so, giving would-be franchise owners and entrepreneurs valuable advice. In <strong>one<\/strong> of their articles, an franchise expert suggests that, &#8220;<em>once you&#8217;ve thoroughly grilled the franchisor, you&#8217;re ready to chat up franchisees. After establishing a rapport, you&#8217;ll want to ask hard questions&#8211;but in ways that the franchisee will feel comfortable answering<\/em>.&#8221;<a title=\"article\" href=\"https:\/\/www.entrepreneur.com\/article\/199090\" target=\"_blank\" rel=\"noopener noreferrer\"> Rest of article <\/a> <span style=\"font-size: 18px; font-family: Arial Black;\">&nbsp;<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 18px; font-family: Arial Black;\"> The FTC Is Wrong, Too<\/span> The United States Federal Trade Commission is the arm of the US Government that is there to protect consumers. They&#8217;re our watchdogs, Michael.<\/p>\n<p><a style=\"display: inline;\" href=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0133f28bd8c7970b-pi\"><img decoding=\"async\" class=\"asset asset-image at-xid-6a00d8341ca59e53ef0133f28bd8c7970b \" style=\"width: 284px; height: 388px;\" src=\"https:\/\/thefranchiseking.typepad.com\/.a\/6a00d8341ca59e53ef0133f28bd8c7970b-320wi\" alt=\"IStock_000010039395XSmalldog\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Are you suggesting that the folks over at the<strong> <a href=\"https:\/\/www.ftc.gov\/bcp\/edu\/pubs\/consumer\/invest\/inv05.shtm\">FTC<\/a><\/strong> are wrong when they suggest to US consumers that they should, &#8220;<em>look for contact information for current franchisees and franchisees who have left the system within the last year; talking to them may be the most reliable way for you to verify the franchisor\u2019s claims. Visit or phone as many of the current and former franchisees as possible to chat about their experiences, and the volume and type of business they\u2019re doing<\/em>.&#8221; Here&#8217;s a few more<strong> <a href=\"\/researching-franchises-how-tos-franchise-due-diligence-steps\">v<\/a><\/strong><strong><a href=\"\/researching-franchises-how-tos-franchise-due-diligence-steps\">aluable franchise research posts<\/a><\/strong>. <strong>&nbsp;<\/strong><\/p>\n<p><strong>The<em> real<\/em> answers will come from existing and former franchisees. <\/strong> <span style=\"color: #c00000; font-family: Arial Black;\"><span style=\"color: #c00000; font-family: Arial Black;\">&nbsp;<\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-size: 18px; font-family: 'Arial Black';\">Don&#8217;t let folks who hate franchisors in general, steer you away from investing in a franchise.<\/span> <strong>&nbsp;<\/strong><\/span><\/p>\n<p><strong>In other words, don&#8217;t let someone talk you out of your dream of business ownership.<\/strong> <strong>If the data that you&#8217;ve collected is positive, and the opportunity <em>feels<\/em> right, go for it. <\/strong><\/p>\n<p>This is<em> your <\/em>dream.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Pictured; The Webster Missile Lobber) Cleveland, Ohio&mdash; Canadian franchise attorney, Michael Webster, (a writer for a franchise news website) launched an almost blistering attack on a post about researching a franchise, that Cleveland, Ohio franchise consultant Joel Libava wrote in 2007. Libava-The Franchise King&reg;,&nbsp;says it&rsquo;s time for &ldquo;a franchise fight&hellip;&rdquo; As I was checking my [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[33,26],"tags":[96,1747],"class_list":["post-825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-research","category-franchise-law","tag-best-franchise-attorneys","tag-blue-mau-mau"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Franchise Fight: Paranoid Canadian Franchise Attorney Lobs Lame Attack<\/title>\n<meta name=\"description\" content=\"In this classic franchise fight, paranoid Canadian franchise attorney lobs lame attack on The Franchise King\u00ae, Joel 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Joel is the author of \\\"Become a Franchise Owner!\\\" (Wiley) and \\\"The Definitive Guide to Franchise Research\\\" (Self). Joel's blog, The Franchise King Blog, is the longest-running blog in franchising. Joel also owns and operates The Franchise Attorney Directory. Joel Libava works 1-on-1 as a Franchise Ownership Advisor, and is a prolific writer on all things franchising. 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