{"id":8668,"date":"2013-05-04T01:42:23","date_gmt":"2013-05-04T01:42:23","guid":{"rendered":"https:\/\/www.thefranchiseking.com\/?p=8668"},"modified":"2022-04-28T08:39:57","modified_gmt":"2022-04-28T12:39:57","slug":"dont-use-google-search-for-a-franchise-to-buy","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/dont-use-google-search-for-a-franchise-to-buy","title":{"rendered":"Don’t Use Google To Search For A Franchise"},"content":{"rendered":"

\"best<\/p>\n

I know you want to.<\/p>\n

I understand.<\/p>\n

I know that Google<\/strong> is The Place<\/em> for information.<\/p>\n

But, it’s not the place for you. Please don’t use Google<\/a> to search for a franchise to buy.<\/p>\n

Let me explain why.<\/p>\n

 <\/p>\n

TMI On Franchise Opportunities<\/h2>\n

There’s way t<\/strong>oo m<\/strong>uch i<\/strong>nformation about franchises on Google<\/strong>.<\/p>\n

It’s too easy to get lost.<\/p>\n

Think about it; how many times have you sat down in front of your monitor and searched for something on Google-only to find that one and a half hours had gone by. (And you couldn’t even remember what the heck you were searching for?<\/em>)<\/p>\n

If you choose to use Google…or Bing, (right out of the gate<\/em>) to search for a franchise to buy<\/strong>, your roommate, family members… whoever it is that usually knows your whereabouts, will have to contact the Authorities to report you<\/p>\n

\"missing300x300\"<\/a><\/p>\n

You will quickly become lost.<\/p>\n

You’ll be lost in a sea of franchise opportunities<\/a> with no way out.<\/p>\n

That’s because there are thousands of franchises to choose from.<\/p>\n

And, you don’t know what you’re looking for.<\/p>\n

 <\/p>\n

 <\/p>\n

This Guy Is Wrong<\/h2>\n

Nick Friedman, the co-founder of College Hunks Hauling Junk, just wrote a post with a very enticing headline over at Forbes.com.<\/p>\n

The Headline:<\/p>\n

3 Ways To Avoid Getting Stuck With The Wrong Franchise<\/strong><\/p>\n

He leads his post<\/a> off with this:<\/p>\n

“Google is a great place to start for your preliminary research. You can spend hours looking into different opportunities, reading about how a company is doing and what clients think of those companies<\/em>.”<\/p>\n

Sorry, Nick.<\/p>\n

Using Google for “preliminary research” is the<\/p>\n

\"WRONG<\/a><\/p>\n

to do it.<\/p>\n

 <\/p>\n

Don’t Use Google To Search For A Franchise<\/h2>\n

You really need to avoid Google or Bing.<\/p>\n

At least for a while.<\/p>\n

Using Google for a preliminary search-as Nick suggests, will not<\/em> help you avoid “getting stuck<\/em>” with the wrong franchise.<\/p>\n

As a matter of fact, using a search engine to help you find the right franchise (early on<\/em>) can go a long way in screwing up your dream of owning your own business.<\/p>\n

You need to start your franchise search in your head<\/b>.<\/p>\n

And, on a notepad.<\/p>\n

Start writing down all of your top professional skills. Think about what you’re best at. Are you good at sales? Are you a great manager of people or data? Are you an operations<\/a> person?<\/p>\n

Write down everything that you’re good at.<\/p>\n

You also need to write down your dominant personal traits. Are you shy, or are you more of an outgoing person? Are you a leader? Are you competitive? Do you prefer to be in the limelight or in the background?<\/p>\n

Now, you have a starting point.<\/p>\n

Now<\/em>, you can use Google<\/strong> to look for franchises that will allow you to utilize your top skills.<\/p>\n

Now<\/em>, you can start honing in on opportunities that fit you<\/em>…and your unique personal traits.<\/p>\n

Does that make sense?<\/p>\n

 <\/p>\n

More<\/h2>\n

I’m full of…<\/p>\n

Tips<\/strong>.<\/p>\n

I have tons of proven, useful tips for you…if you’re thinking of buying a franchise someday.<\/p>\n

As a matter of fact, the tip I just gave you-on where to start your search for a franchise to buy, comes from a post I wrote titled, “The Top 10 Ways To Lower Your Risk When Buying A Franchise<\/em>.”<\/p>\n

Read it here<\/strong><\/a>.<\/p>\n

One more thing…before you check out the franchise blog post I linked to above.<\/p>\n

Nick (in his Forbes.com post<\/em>) was<\/em> right about the other two things that all franchise buyers need to do.
\nImage #1 courtesy of Pulis Saklolo, on Flickr
\nImage #2 courtesy of CarbonNYC, on Flickr<\/p>\n","protected":false},"excerpt":{"rendered":"

I know you want to. I understand. I know that Google is The Place for information. But, it’s not the place for you. Please don’t use Google to search for a franchise to buy. Let me explain why.   TMI On Franchise Opportunities There’s way too much information about franchises on Google. It’s too easy […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[32,608,2120],"tags":[1244],"class_list":["post-8668","post","type-post","status-publish","format-standard","hentry","category-franchise-purchasing","category-google","category-look-for-a-franchise","tag-search-bing"],"yoast_head":"\nDon't Use Google To Search For A Franchise<\/title>\n<meta name=\"description\" content=\"Unless you've done a lot of homework, please don't use Google to search for a franchise. 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