{"id":881,"date":"2010-05-07T09:00:15","date_gmt":"2010-05-07T09:00:15","guid":{"rendered":"https:\/\/expandsmtest.com\/franchiseking\/7-things-that-franchise-buyers-want-part-6\/"},"modified":"2015-11-27T03:40:31","modified_gmt":"2015-11-27T03:40:31","slug":"7-things-that-franchise-buyers-want-part-6","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/7-things-that-franchise-buyers-want-part-6","title":{"rendered":"7 Things That Franchise Buyer&#8217;s Want (Part 6)"},"content":{"rendered":"<p><script src=\"https:\/\/tweetmeme.com\/i\/scripts\/button.js\" type=\"text\/javascript\"><\/script><\/p>\n<p><strong>First off, I&#39;m adding the word &quot;today&quot; to this post.<\/strong> <em>It&#39;s important.<\/em><\/p>\n<p>(<em>In <\/em><strong>Part 5 <\/strong><em>of this 7-part series, I discussed beef. <strong>Beef<\/strong> is what franchise buyer&#39;s expect you to serve them. By &quot;beef&quot; I was referring to your brand. Branding. <\/em><strong>Read Part 5<em>.<\/em><\/strong>)<\/p>\n<p>I feel that today&#39;s franchise buyer wants to be told the truth. (<em>Whether or not it&#39;s positive or negative<\/em>) <strong>I&#39;m not suggesting that franchisors have been telling lies<\/strong>. What I <em>am<\/em> suggesting is that in today&#39;s environment of business transparency, it&#39;s getting to be almost expected by future buyers of anything that they&#39;re going to hear both positives and negatives&#8230;from the companies themselves. Franchise company executives need to come up with superior and <span style=\"text-decoration: line-through;\">transparent<\/span> <strong>fransparent<\/strong> ways to tell their stories, and train all their employees to do the same. <\/p>\n<p><object height=\"344\" width=\"425\"><param name=\"movie\" value=\"https:\/\/www.youtube.com\/v\/_OauhVda-0I&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed allowfullscreen=\"true\" allowscriptaccess=\"always\" height=\"344\" src=\"https:\/\/www.youtube.com\/v\/_OauhVda-0I&amp;hl=en_US&amp;fs=1&amp;rel=0&amp;color1=0x5d1719&amp;color2=0xcd311b\" type=\"application\/x-shockwave-flash\" width=\"425\" \/><\/object><\/p>\n<p><\/p>\n<p><strong>Are you willing to start becoming more fransparent?<\/strong> <strong><span style=\"color: #c00000;\">Or, will you wait for the &quot;others&quot; to do so?<\/span><\/strong><\/p>\n<p><strong><span style=\"color: #c00000;\">Here&#39;s Part 7<br \/><\/span><\/strong><\/p>\n<p><a href=\"https:\/\/www.anrdoezrs.net\/gm101y1A719PSVWYZWSPRQUTXVWT\" onmouseout=\"window.status=&#39; &#39;;return true;\" onmouseover=\"window.status=&#39;https:\/\/www.networksolutions.com&#39;;return true;\" target=\"_top\"><br \/>\n<img decoding=\"async\" alt=\"\" border=\"0\" src=\"https:\/\/www.ftjcfx.com\/rp83uuymsqBEHIKLIEBDCGFJHIF\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>First off, I&#8217;m adding the word &#8220;today&#8221; to this post. It&#8217;s important. (In Part 5 of this 7-part series, I discussed beef. Beef is what franchise buyer&#8217;s expect you to serve them. By &#8220;beef&#8221; I was referring to your brand. Branding. Read Part 5.) I feel that today&#8217;s franchise buyer wants to be told the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[19],"tags":[],"class_list":["post-881","post","type-post","status-publish","format-standard","hentry","category-franchise-advisor"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Things That Franchise Buyer&#039;s Want (Part 6)<\/title>\n<meta name=\"description\" content=\"7 Things That Franchise Buyer&#039;s Want (Part 6)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thefranchiseking.com\/7-things-that-franchise-buyers-want-part-6\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Things That Franchise Buyer&#039;s Want (Part 6)\" \/>\n<meta property=\"og:description\" content=\"7 Things That Franchise Buyer&#039;s Want (Part 6)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thefranchiseking.com\/7-things-that-franchise-buyers-want-part-6\" \/>\n<meta property=\"og:site_name\" content=\"The Franchise King\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2010-05-07T09:00:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-27T03:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ftjcfx.com\/rp83uuymsqBEHIKLIEBDCGFJHIF\" \/>\n<meta name=\"author\" content=\"Joel Libava\" \/>\n<script type=\"application\/ld+json\" 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