{"id":936,"date":"2010-03-07T09:09:32","date_gmt":"2010-03-07T09:09:32","guid":{"rendered":"https:\/\/expandsmtest.com\/franchiseking\/will-burger-kings-franchisees-ever-be-able-to-have-it-their-way\/"},"modified":"2013-07-28T09:32:13","modified_gmt":"2013-07-28T09:32:13","slug":"will-burger-kings-franchisees-ever-be-able-to-have-it-their-way","status":"publish","type":"post","link":"https:\/\/www.thefranchiseking.com\/will-burger-kings-franchisees-ever-be-able-to-have-it-their-way","title":{"rendered":"Will Burger King’s Franchisees EVER Be Able To Have It Their Way?"},"content":{"rendered":"

\"Bk\"<\/a>
<\/span><\/strong><\/p>\n

As you’ve probably heard, Burger King is experimenting with “Burger King Beer,” in Miami, Florida…<\/span><\/span><\/strong><\/p>\n

<\/span> Maybe it’s time for Burger King executives to invite their franchisees over for one. (<\/span>A Beer!<\/span><\/span><\/em>)<\/span>
<\/span><\/strong><\/p>\n

Carrolls Restaurant Group<\/span><\/strong> is a tiny<\/em> Burger King<\/strong> franchisee, which only<\/em> owns 312 Burger King restaurants<\/span><\/strong>. So, what their<\/em> executives have to say, probably doesn’t wield much power in the Burger King <\/strong>ranks.\n<\/p>\n

<\/p>\n

According to the folks at QSR<\/strong> magazine, the $1 Double Cheeseburger generates about 10 percent of revenues for
\nCarrols\u2019 Burger King units<\/strong>, even after a slowdown in orders since
\nDecember, the promotion\u2019s second month on the menu.\n<\/p>\n

\u201cAlthough we are still selling a lot of Double
\nCheeseburgers, we have a gradual tapering off from the initial levels,\u201d
\nsaid Carrolls president Dan Accordino. <\/p>\n

The executives of Carrolls Restaurant Group didn’t dispute that the $1 deal
\nboosted traffic and sales <\/strong>after its late-October introduction. Flanders
\ncalled the November increase in traffic \u201ca dramatic improvement,\u201d with
\ncomparable sales for that month rising 2.8 percent. <\/strong><\/p>\n

But the average check for the last quarter of
\n2009 fell 5.8 percent<\/strong>, eclipsing the 2.1 percent rise in traffic for
\nthose three months. Same-store sales fell 3 percent for the quarter.<\/p>\n

It looks like Burger King is getting ready to roll out some higher-end breakfast products, soon, and the folks at Carrolls Restaurant Group see this as a problem. Read why <\/a><\/strong><\/p>\n

******************************************************************************************************<\/p>\n

*** Stay up to date on all the franchise-related news by subscribing <\/strong>to our weekly updates. It’s FREE! <\/p>\n